Brand competitiveness is the manifestation of national comprehensive strength.
National competition in the new era is the competition of comprehensive national strength based on economic strength. Enterprises are the power source of national economic competitiveness, and the core competitiveness of enterprises is brand competitiveness. The reason why the U.S. ranks first in the world is not just because its GDP is the highest in the world, but because of brand competitiveness created by world-famous brands such as Apple, Google, Facebook, and Coca Cola. Therefore, in the final analysis, the competition between countries is the competition of brands, which is the significance of the great power brand.
With the rise of a great power, brand is a national name card carrying national culture. In order to implement the national strategy of "brand power" and fulfill the historical mission of "National platform makes national brand" of national television, CCTV-1 "Great Power Brand" comes into being. It tells the growth story of Chinese brands from the perspective of the most influential and potential brands. It is the first documentary to discuss the transformation and upgrading of enterprise brands in China.
After decoding the success of leading brands in many industries such as household appliances, shoes, pharmaceuticals and so on, "Great Power Brand" will focus on the washing and daily chemical industry, which is inseparable from People's Daily life. We specially invite the leader of China's washing industry - Libai, landing on CCTV-1 "Great Power Brand" column, explore the green and healthy journey of Great Power brand Libai. Liby, as the first invited enterprise in the washing daily chemical industry, reflects the recognition of its brand concept and achievements by "Great Power Brand".
In the era of global economy, Chinese brands have been given a new historical mission. Liby took the lead in breaking the shackles of the development of manufacturing industry in the 20th century. Through the new entrepreneurial model of brand first and factory second, Liby has achieved today's daily chemical aircraft carrier trusted by consumers and proud of the country. For this period of extraordinary development, the outside world has been trying to explore the rise of Libai brand password.
Seeing this, CCTV-1 "Big Country Brand" to Libai to throw olive branch, to wash the daily chemical industry's first CCTV big country brand image to the world. With their own 24 years of development, tells a wave with The Times to grow up, rely on innovation and responsibility "wash" out of their own piece of the sky brand story.
From green to green
At present, the concept of green and harmonious development has become the consensus of the whole society, and green, environmental protection and health have become extremely important issues in all walks of life. The report to the 19th National Congress of the Communist Party of China clearly states: "We must establish and practice the idea that clean waters and lush mountains are invaluable assets, adhere to the basic state policy of conserving resources and protecting the environment, and treat the ecological environment as we treat our lives." It can be seen that the state attaches great importance to environmental protection and its determination.
Based on CCTV, "Big Country Brand" is committed to bringing the brand culture conveyed by Chinese brands deep into the hearts of the country and even consumers. In the view of Great Power Brand, Libai has been growing for more than 20 years, going through the stage of hard work, continuous expansion and steady development, and exploring the password of Libai's rise, the core of which is exactly the word "responsibility".
The most important social responsibility of daily chemical industry is to achieve safety and environmental protection. Since its establishment, Liby has taken "green" as its starting point. How to clean and beautify people's living environment without causing additional burden to the environment has always been an important issue for Liby to consider first.
In order to thoroughly practice the green health strategy, Liby deepens the green health into the whole life cycle of products. In the selection of product raw materials, product formulation and manufacturing, as well as the whole process of finished products, it realizes green raw materials, green formula, green technology, green manufacturing and green products, drives the industry to develop in the direction of green health, and brings green life to consumers.
Beautify the brand of life
Liby, which was born in the early 1990s, has been growing and standing out from the competition of domestic and foreign cosmetics brands. To explore its secrets, Liby's spirit of independent innovation plays a vital role in the development of enterprises:
In order to enable consumers to use safe and healthy products, Liby invests 3.5% of its annual sales in scientific and technological research and development, determines the healthiest green formula from raw materials, technology and manufacturing innovation, and provides consumers with more healthy and high-quality products.
At present, Liby's sales cover dozens of countries around the world. With the brand proposition of "giving you a green and healthy home", Liby has presented a "Liby business card" to the world with the image of China's national daily chemical brand.
Listen to the voice of consumers attentively, produce high-quality green products, fulfill the responsibility of the great power brand, which is also the "great power brand" choose Libai as the washing daily chemical industry the first CCTV brand of the original intention.
Shoulder the new mission to cast new brilliance
In a short period of more than 20 years, it has become a giant of ten billion daily chemicals and a big country brand recognized by consumers. Libai is sensitive to consumer demand, proficient in product innovation, the atmosphere of marketing communication, and very important -- let the brand always adhere to the positive energy, which reflects the responsibility and responsibility of a big country brand. In the view of "Great Power Brands", this is worthy of reference and learning for Chinese brands.
Ingenuity gathers strength and hard work makes dreams come true. Under the opportunity of "realizing the Chinese Dream of the great rejuvenation of the nation", "Great Power Brand" specially invited Libai, in order to wash the image of the first CCTV Great power brand in the daily chemical industry, on September 10, CCTV-1 "Great Power Brand" column, to export Chinese brand value and Chinese culture to the world, so that people around the world know Libai, Open Libai has epoch-making brand development road.
