August 10, 2018 Guangzhou Southern Book Festival and Yangcheng Book Fair officially kicked off today in Zone B of China Import and Export Fair Pavilion. With the theme of "Stationery, but also life", Chenguang Stationery set up a 200 square meter cultural experience area composed of "fine cultural creation" and "children's art", which made the book fragrance flying, adding a bright color to the book fair.
▲ Chenguang Cultural Creation experience zone debut South Book Festival ▲
The five-day 2018 Southland Book Festival covers an exhibition area of 40,000 square meters, displaying about 200,000 kinds of books and literary and creative products, and holding more than 260 cultural activities. With "New Era, Heart Reading" as the annual slogan, the innovative initiative of "Books + multi-culture" has become the biggest highlight of this year's Southland Book Festival.
The festival will focus on exhibition and sales areas such as Guangdong Publishing Hall, China Publishing Group Hall, Yangcheng Book Fair Hall, Children's Hall, Brand Publishing Hall, digital Publishing Hall, Cultural Hall, and new provincial Exchange Hall, New Zealand Hall, City Bookstore Hall and Wonderful Life Hall. Among them, more than 50 domestic and foreign brands are gathered in the Wonderful Life Museum, allowing Guangzhou citizens to experience the charm of cultural and creative products.
Chenguang Cultural and Creative Experience Area will not only exhibit the leading cultural and creative products, but also hold interactive activities such as the handbook talent show, youth calligraphy and painting experience, Chenguang Welfare Club, etc., to further enrich the exhibition experience of the Southern Calligraphy Festival.
▲ Chenguang cultural creation experience area to attract many book lovers, stationery control ▲
As one of the representatives of multiculturalism, anime is popular among the new generation of young people. Chenguang Cultural Innovation Experience area is specially built with the theme of Nautical King for fans to take photos and interact. At the same time, Chenguang brought the Nautical King official stationery authorized for the first time at the Southern Book Festival, so that the positive energy of the second yuan accompanying the growth of a generation can continue to be transmitted through cultural and creative products.
▲ Chenguang Nautical King Stationery debut in the South Book Festival ▲
Chenguang, a national stationery brand, has always been committed to making study and work happier and more efficient. Based on consumer demand insight, Chenguang Stationery launches thousands of new products every year, while continuously improving product quality. In recent years, Chenguang Stationery has cooperated with many well-known IP, major museums, art galleries, independent illustrators and writers at home and abroad to launch a series of content creative products with stories and feelings, bringing the "temperature of handwriting" to consumers.
Chenguang Stationery has maintained a double-digit growth in the past decade by constantly exploring mode innovation from stationery to cultural innovation to lifestyle. In recent years, various products of M&G stationery can be seen at the APEC Conference, Boao Forum for Asia, Global CEO Conference and other national high-end conferences, demonstrating M&G's vision of building a "world-class stationery brand".
