In order to make the 100th customer seem special, the guys at Little Zero Technology have been working on customers with the name "hundred" for a while, and now the answer is finally revealed: Budweiser Beer number 100!
For a company to B, having its 100th customer in less than three years is quite an achievement. This achievement comes from the accurate grasp of the pain point of consumer goods enterprises; Provide revolutionary offline execution related service products; Customer trust and support; And the value that customers can actually see.
1. Since its inception in 2015, Little Zero Technology has been committed to greatly improving the efficiency of offline marketing execution with revolutionary technologies and models.
The founding team has rich experience in consumer goods enterprises and marketing service enterprises, and has an extremely thorough understanding of various pain points of consumer goods enterprises in the future environment, such as:
- Can't afford to hire enough sales teams; But today's sales teams spend 70% of their time on the road; 70% of in-store time is wasted on low-tech work such as inventory and tally;
- Not enough money for promotion; But usually the first day of the national promotion is only less than 35% of the implementation rate, a day to waste nearly 300,000 expenses;
- A large number of new retail stores are opened in third - and fourth-tier cities, but no one is there to serve them, and more than 10% of them are out of stock every day, resulting in sales loss;
- Less than 70% of expensive promoters are on duty; Even more than 10 percent of the population is free to pay. A place is 40,000 to 50,000 yuan a year
These are just the tip of the iceberg.
Based on the above pain points, Little Zero Technology began to use the crowdsourcing mode of human resource sharing and the commodity image recognition technology of artificial intelligence to help customers tally goods in stores that could not be covered. Check the promotion status of 80% hypermarkets and supermarkets in three days; Through the analysis of in-store data, help customers to grasp the dynamics of competitive products in the store in the first time; It greatly improves the efficiency of offline marketing activities.
At the same time, Small Zero Technology has also established the capacity of crowdsourcing execution covering 680 cities and 800,000 stores in China. Artificial intelligence technologies such as image recognition also won special prizes at the National AI Conference; In the capital market is also highly recognized by investors, successfully completed a number of rounds of financing over 100 million yuan.
2. Push forward, relying on customer support all the way
The beginning is always tough, especially for a small tech to B business. Because it is a new marketing execution service model, clients are often reluctant to launch large-scale trials quickly due to "safety concerns" and "more than less."
Little tech zero
In the past two years, the friends of Little Zero Technology started from the project of 5,000 yuan, gradually gained the trust of customers, and began to serve customers of 10 million yuan contract level. Start from the project of 80 stores, rain or shine, with a strong ground push team, continue to develop "odd jobs", to easily digest the project of tens of thousands of stores; The coverage capacity has been extended to 800,000 stores in 680 leading cities. In this process, the trust and support of early customers for Little Zero Technology has been extremely helpful.
3. Recognition comes from value
The 100th customer was signed because more and more customers began to understand the advantages of the small Zero technology model.
In the past cooperation with customers, taking a customer who had been cooperating with them in the early stage as an example, through quick inspection, the promotion implementation rate increased from 35% to 82%; More than 1200 uncovered stores in remote areas can timely tally the goods and obtain the shortage list in time; The first time on the job rate of promoters increased from 67% to 92%; Saving more than 200 audit team slots... There are visible benefits, which is why our clients continue to use our service after working with AiGig.
4. The vision of Little Zero Technology
In the future, Small Zero Technology will continue to deepen, expand and strengthen in the vertical field of offline marketing services. In addition to the existing crowdsourcing inspection, tallying services and shelf image recognition technology, we will launch the recruitment platform for grassroots sales staff/promoters/tallying staff. And various e-commerce businesses around hundreds of thousands of registered users on the platform. The ideal of Little Zero technology is to become an engine of efficiency improvement in the field of physical retail: through deconstruction and recombination of traditional business models, application of AI technology, and crowdsourcing of human resources, customers can control the nationwide stores with the least cost; Grassroots marketers are free to work and earn more.
Small zero technology "love gig" to help new retail!
