From May 22 to 23, 2018, the 2018 Washing and Care Joint Forum hosted by Hua Antang Biotechnology Group (hereinafter referred to as "Hua Antang") was held in the VIP conference room M48in Hall N5 of Shanghai New International Expo Center. This joint forum takes "the concept of Big health leads the healthy life of the whole people" as the purpose, and jointly discusses the nature of science with the spirit of scientific research, leading to more effective and safe discussion on scientific research topics. In addition, experts in the medical field, beauty and beauty industry, Internet industry and major media celebrities will be invited to participate in the forum, to propose and discuss the operation strategy of rigorous scientific research and technological innovation and practical service implementation.
Forum: practical science and technology lead
With the purpose of "The concept of Big Health leads the healthy life of the whole people", the forum jointly explores the nature of science in the spirit of scientific research. The guests expressed their opinions and interpreted the new trend of fashion and health from different professional perspectives. Together, they called for the interaction of scientific research results with the market and the construction of a healthy new life with scientific and technological innovation.
Xu Jiehua, managing director of Hua Antang Group, mentioned that in recent years, fashion and health have become a new hot spot of consumption. Chinese consumers pay more and more attention to the health industry and attach great importance to food safety issues. The new middle class is more willing to choose high-end products for health and safety reasons. Therefore, products with a focus on nature and health are well suited to current consumer needs. The mission of Hua Antang is to pursue exquisite life and create "healthy, safe and high quality" products.
Subsequently, Mr. Sang Jingmin, Chairman of the Organizing Committee of Shanghai CBE, addressed the forum.
President Sang took the opportunity of this forum to award "CBE China Good Brand Award" to Hua Antang, giving our products in the research and development and quality affirmation. Our Fortro Fortification won the award.
The director of Hanando Tokyo Research Institute, Tomoko Tone, broke the language boundary, in the forum speech "safety control in the process of product development", for us to show the correlation between research and development insight and product sales.
She says modern women's skin is becoming more sensitive due to environmental and stress factors. For sensitive muscles, we should not only actively use the base material and efficacy ingredients that effectively improve the skin barrier function, but also avoid causing irritation to consumers. Formula developers need to actively use effective ingredients and encourage consumers to use products correctly.
Cheng Dantong, Executive Vice President of AFSA Asia Fitness and Fitness Association and President of China Region, also delivered a speech entitled "Health and Beauty in Motion". Ms. Cheng Dantong said: As an envoy and disseminator of beauty, it is not only to spread health beauty, but also to combine health and beauty products to deliver to more people. As modern people pay more and more attention to health, the fitness industry has begun to develop rapidly, and the competition of gyms has also begun to be fierce. More fitness clubs are presented with themes, featured studios are emerging, digital fitness trend is large, specialized coaches are increasing, and the importance of small equipment is increasing. Fitness industry is constantly improving its overall level, from health beauty and fitness environment comfort integration.
Ms. Zheng Yue, deputy director of the Dermatology Department of East Guangdong Hospital, the Third Affiliated Hospital of Sun Yat-sen University, delivered a speech on "Big Class on Skin Problems" at this forum. In order to quickly distinguish the differences between Asian skin and European skin, Dr. Zheng made a more detailed interpretation, which leads to the classification and treatment of acne skin.
Forum next: real service landing
The meeting analyzed and discussed how to innovate in science and technology in the era of rapid development of Internet consumption, how to grasp the trend in the era of data, and better reach consumers, and then the actual delivery of services.
From intangible data, the guests dug deep into the building and management of tangible physical stores, and finally settled on the pain points of brand/store operation. They all expressed that they should conduct classification analysis from the points of consumer concern and demand for product selection, so as to present functional products to consumers more effectively and meet their final needs. And let consumers to brand products and services to reach a consensus and resonance.
With 15 years of experience in the FMCG market, Mr. Don Tang, Senior Director of Retail Research at Nielsen, gave a speech titled "China's Consumer Protection Market in the Age of Internet Consumption". How to meet consumer demand for products?
With the increase of the new generation of "Internet consumers", consumers are more inclined to safety and health products, enjoy comfortable leisure, interaction needs, intelligent life is the future development direction of products and marketing. Therefore, Tang Dong proposed that in the Internet era, enterprises need to be more people-oriented, and innovation is an effective way to meet the new needs of consumers. He suggested that a care category can focus on high-end + natural. From the product research and development technology to achieve high-end, from the product production of raw materials to achieve natural, a two-pronged approach to create brand innovation.
Afterwards, Mr. Ye Guang, the founder of Photosynthesis Society, gave a speech "The Beautiful Era of Washing and Nursing" in a humorous way. Mr. Yip says the consumption upgrade brings new opportunities to the era of imported care. Among them, head care has become the mainstream topic of consumers, which also brings the market demand for the brand of head care.
Interactive: Hit the pain points of brand/store operation directly
The interactive session will be hosted by Mr. Du Min, Vice General manager of Green Eye, who will introduce the guests and start the session.
Through constant collision and communication, the guests calmly cope with the "tricky" questions. Finally, Mr. Du asked each of you to use one sentence to explain "how to use more appropriate ways to serve in the consumer-centered process".
Mr. Wu Qingxian (four childe), partner of Ji Mi Media Group, first said, "Before making products, we need to confirm whether we can win trust and be convinced."
And Teacher Ye Guang used a "short poem" to describe it: "Empathize with the pain points of consumers, and then integrate into them to feel the pleasure of consumers. While respecting consumers, treat them as friends instead of God, because offending God will take you away."
Tang Dong used the incisive nine-word truth to elaborate "precision, humanization, speed, cooperation".
At the end of the speech, Mr. Xu stressed that "we should have an interesting soul before we offer to consumers. Together with happy means of interaction and social interaction, we can get High together with consumers, thus generating endless happiness and commercial value." Based on the classification analysis of consumers' concerns and demand points for products, functional products can be presented to consumers more effectively to meet their final needs, and consumers can reach a consensus and resonate with the brand's products and services.
Finally, in a cheers with "fun soul and happiness" to end the 2018 Wash and care joint forum.
