The year 2018 has been a testing year for the retail industry. Since the new retail revolution launched by online giants such as Alibaba and NetEase in 2017, the relationship between people and goods and services has changed accordingly. With the upgrading of consumption concept and wider choice space, consumers are more picky about the quality of products and services than ever before. Competition between entity enterprises and e-commerce is intensifying, and the traditional retail industry is undergoing a severe reshuffle. In recent years, Popbeauty, which started from hair accessories service experience, has taken continuous measures to actively cope with the opportunities and challenges in the new retail era, and ushered in the 20th anniversary celebration in constant changes.
On May 23, 2018, the 20th anniversary celebration of Pop Beauty was held in Guangzhou Pop Beauty Fashion Industrial Park.
Mr. Lai Jianxiong, founder of Pop Beauty, delivered a speech
The beauty industry, Internet celebrities, Popbeauty business partners, partners, a total of thousands of old employees who used to work in Popbeauty attended this grand event, more loyal customers of Popbeauty traveled thousands of miles to Guangzhou to participate in the celebration, they thanked Popbeauty on the "love than gold Jian" award stage for 20 years of providing quality products and services, dedicated to their health and beauty, Even more customers say they have a whole wall full of fashionable hair clips.
The 20th Anniversary Summit Forum
Beauty industry and Internet celebrities shared their operational experience in the new retail era at the summit forum on the same day, and offered suggestions for popular beauty new retail.
Do not forget the original intention, leading the fashion
Since its establishment, Popbeauty has always adhered to the corporate mission of "everything for people's health and beauty", taking the cause of beauty as its own duty, extending the product line and deepening the service, sparing no effort to be the creator and leader of women's beauty, and becoming the leader of China's beauty industry.
▽ Display of new hair accessories
▽ Children's hair accessories exhibition
Since its establishment in 1998, Popbeauty has expanded its product line from hair accessories to cosmetics and then to light beauty. Based on consumer demand, Popbeauty has connected with international first-class R&D teams such as INTERCOS of Italy, CRB of Switzerland and Taihe Group of Taiwan. And with swarovski, north bay, jade-like stone terri, li xin brands such as suppliers for strong backing, for consumers more avant-garde fashion, safe and healthy products and beautiful new experience.
Pop Beauty Shin Image Store
▽ Display of popular beauty sweetheart Precious makeup gift box
In terms of marketing, after creating experiential marketing services, Popbeauty has launched a series of activities to inherit Chinese beauty industry culture, such as the Guinness World Heritage activities. Launch large-scale public welfare activities such as attaching a hairpin to the earth and helping left-behind children. Hand in hand with Fan Bingbing, Li Chen, Zhang Liangying, Xiaopp, ZhouzhouQiancheng and other stars and star stylist crossover fashion; Together with the Beijing International Fashion Week, Guangzhou International Fashion Week, Pretty woman and other fashion platforms to create a top fashion feast.
▽ Put a hairpin on the Earth charity event
▽ Silhouettes of the Guangzhou Fashion Week show
With its advanced international standards, keen fashion sense and profound modeling skills, popular beauty has been praised by the international and domestic beauty industry.
Strongly start the 1+ N strategy to win the hard battle of new retail reform
Facing the impact of new retail changes, Popbeauty creatively put forward the "1+N" strategy, and quickly launched the "1+N" strategy of ten hundred thousand plans, big health plans, and strive to win the 2018 new retail battle with the most high attitude!
△ The 1+N strategy announcement site
1+N strategy, is based on experiential marketing + product core competitiveness advantage, adhere to one main business, N product lines work together big decision, it is committed to create "shape beauty, health beauty, culture beauty" innovative marketing mode, for consumers to come to a full range of more fashion-forward, safe and healthy products and services.
▽ ten hundred thousand strategy announcement site
Popbeauty will also through 3-5 years of efforts to create a scale of one thousand good operation, understand the management of outstanding talent corps, to ensure that the end consumers can obtain higher quality products and services to provide the source power.
▽ Big Health strategy signing place
In today's consumption transformation and upgrading, consumers have a deeper pursuit of "beauty". In view of this, Popbeauty joins hands with "Shenzhen Enpeng Health Industry Co., LTD." and "Qianqian Zhengrong (Guangzhou) Fund Management Company" to respond to the new needs of health and beauty, and land on the expansion route of "health beauty", committed to providing consumers with a new service experience of "health + beauty". Aim to lead a new era of health and beauty, create a new era of health and beauty.
With the strong support of the 1+N strategy, the hundred thousand plan and the Grand health plan, the victory of the retail reform of Popbeauty is in sight.
Adhering to a sense of social responsibility, promote the Renaissance of Chinese dowry culture
From the Guinness Book of Records to the World Heritage list, Popbeauty has been adhering to the social responsibility of discovering beauty, creating beauty and passing beauty back to the society.
The dowry Culture Exhibition area
By 20 years of accumulation of potential energy, popular beauty put forward the Chinese classical dower culture and contemporary fashion clever integration, will be launched in the future with cultural heritage, strong sense of story hair accessories extreme products, do not forget the original intention, brand soul, adhere to the hair accessories service, cultural area to separate brand competitiveness, excavate the ancient hair and hair accessories soul, boost the dower culture Renaissance, promote the spirit of the Chinese nation dower.
The 20th anniversary celebration of Pop Beauty
At the ceremony, the founders, Mr. Lai Kin-hung and Mrs. Yu Ling Yan, together with all Pop Beauty partners and guests, celebrated Pop Beauty's 20th birthday.
Youth 20, glory continues, the future pop beauty will adhere to the original entrepreneurial spirit, continue to bring beauty to every woman, driven by the 1+N strategy and the indomitable spirit of pop beauty, pop beauty will turn resistance into energy, not afraid of changes in the situation, continue to be the leader of the beauty industry under the new retail revolution!
