On May 24, 2018, the 20th anniversary celebration of Pop Beauty just came to an end. The 2018 new product release conference was followed by a grand release in Guangzhou Pop Beauty Fashion Industrial Park.
This new hair accessories release with the theme of "rich flower meaning", the launch of products have a new upgraded air mandarin buckle series, braids, side clip, grab clip, insert pin and a number of 20th anniversary limited hair accessories gift box, covering adults and children consumers.
△ Ms. Yue Woo, the product line director of popular hair accessories
Ms. Yue Yu, product line director of popular hair accessories, said that the products of this product, such as Yuanyu buckle, ponytail hook, braided hair chain and other products are the first and leading industry innovation category of popular in the United States. It is based on the study of popular stars' fashion modeling, the fashion trend and the end consumers' hair preference skillfully integrated.
▽ Display of new hair accessories
At the same time, it draws on the hot elements such as K gold, geometry and tassel in the jewelry and accessories field, and combines with the floaty characteristics of hair to carry on the clever design. In the process of the product is also the use of jewelry handmade technology, in the details to show the spirit of ingenuity.
▽ Children's hair accessories exhibition
In the design of children's products, it caters to the needs of children consumer groups for the display of individual beauty on the stage, festivals, birthday parties, daily and other occasions, and develops a large number of popular braided hair chains, mandarin buckle and other hair accessories to match the fashion trend.
▽ Display of new hair accessories
The new products launched this season are mainly tassels and hollowed out, which are extremely suitable for the creation of curls, bends, arcs and updos of female hairstyles. Its fashion avant-garde design, value and comfort wear experience is extremely in line with modern women's pursuit of beauty and personality on multiple social occasions, and the light fashion concept represented by it is also strongly sought after by urban women.
▽ The place where new hair accessories are ordered
According to the popular United States terminal research data show, since its launch in 2017, the ponytail hook set a sales record of 1 hour sold 2000 pieces, mandarin buckle is set to 7 days to the store sold out hot sales record!
The display of dowry culture
At this new product launch, Pop adheres to the social responsibility of discovering beauty, creating beauty and delivering beauty, and proposes the ingenious integration of Chinese classical dowry culture and contemporary fashion, and will launch hair accessories with cultural deposits and strong sense of story in the future. In order to excavate the soul of Chinese hair accessories and hairstyles, boost the Renaissance of the wedding culture and promote the wedding spirit of the Chinese nation. In addition, "cultural beauty" will become a new driving force for the "1+N" strategic layout of pop beauty and help it achieve its strategic goals.
The display of dowry culture
The new retail era is a commercial form with user experience as the core. How to meet the personalized needs of different customers and make popular products that make users scream is an important indicator to measure the innovation ability and development ability of an enterprise.
▽ Kwak Jing, CPO of Pop Beauty
Popular beauty CPO Guo Jing said that in the future of popular beauty product strategy deployment, will take customer needs as the goal, in a variety of categories of the attempt to step on the explosive point, the development of better quality products. All popular beauty will also be based on original intention, service first, do craftsman, do brand inheritor.
▽ Display of new hair accessories
Based on user needs, from women's daily delicacy to different social occasions to highlight beauty needs, combined with star IP and fashion trends to develop high-quality products, Popbeauty has been using products to constantly meet the expectations of consumers, but also to respond to the "everything for people's health and beauty" of the initial intention of entrepreneurship.
