On the afternoon of April 18th, after finishing the last Great Wall study tour course of Peking University, the "National Maternal and Child 1000 Cities Congress", which lasted 4 days and 3 nights and attracted much attention from all walks of life, was successfully concluded in Beijing with full of fruitful results.
Around the opportunities and challenges of the development of the maternal and infant industry, the conference put forward a lot of novel ideas, and Neuphit also released a batch of innovative marketing resources at the conference, which provided the Neuphit plan for the development and layout of the maternal and infant industry, especially the maternal and infant retail enterprises in the "new maternal and infant era" no matter from the industry trend or from the marketing model innovation.
Red Star on the Grassland, a large-scale patriotic children's drama, rocked the Great Hall of the People in Beijing
On the evening of April 15, nearly 1,000 city representatives and media guests from the maternal and child industries across the country walked into the Great Hall of the People in Beijing with great reverence and excitement to watch the first performance of the patriotic children's drama Red Star on the Grassland, which was originally created by Nuffite Dairy.
Back in the light and shadow of the vicissitudes of history, in the sonorous oath to experience heroic feelings. The story of Red Star in the Grassland highly praises and praises the noble spirit of the older generation of revolutionaries who braved hardships, took the overall situation into consideration, sought happiness for the people and made selfless dedication. The effusive emotion touched the hearts of the audience, triggered a strong resonance among the representatives, and was highly praised by the audience from all walks of life.
Mr. Wang Haitao, chairman of Nuffite Dairy, was interviewed by Beijing TV and introduced to the guests the hard birth process of Red Star in the Grassland. It is the significance of this drama to cultivate the next generation of Chinese people who are not afraid of hardship, not afraid of fatigue, strong and brave, and never forget the good character of the original intention, so that the children can accept the correct world outlook, outlook on life and values while enjoying themselves physically and mentally.
Ms. Hao Jinling, chairman of Global Culture Industry Group and producer of Red Star in the Grassland, said that only by touching oneself with the real story can we move the audience, and there will be more moving plays in the future.
Mr. Yi Gang, Vice general manager of Nufett Dairy and the creator and writer of Red Star in the Grassland, said that patriotism education is an indispensable theme for the inheritance of national culture and spirit. Through the charity tour of Red Star in the Grassland, the inheritance of Red Star spirit and the transmission of Red energy can make more people remember this remarkable history, and stimulate the patriotic passion and charity of the people and children.
At the curtain call, Wang Lou, the brand director of Nuffite Dairy, the planner of Red Star in the Grassland, Liu Genrong, the director Li Wu and all the cast and crew won warm applause from the audience for their efforts.
The original drama "Red Star on the Prairie", which has been made with all efforts for eight months, has been performed successfully for the first time, which has been touched by countless tears from the audience and widely praised by the channel representatives and various media. It also marks a new leap forward in the "cultural marketing" strategy of Newfind, which will bring more possibilities for the channel and the brand of Newfind in the future.
The National Mother and Child 1000 City Congress was held grandly
On the morning of April 16, the "National 1000 Cities for Mothers and Children Congress" was held in the Golden Hall of Beijing Hotel, the country's highest hotel.
The meeting site is full of talents, like clouds. Nearly 1,000 representatives of mothers and children from all over the country, as well as Song Kungang, former Chairman of the China Dairy Industry Association, Song Liang, Senior Dairy Observer, Colm O'Cribin, Agricultural Counselor of the Irish Embassy in China, and Patrick, Vice President of Operations for Asia Pacific of Kerry Group Fahey, Kerry Group Vice President of Nutrition Business in Asia Pacific Bai Xuesong, General Manager of Zhongtong Media Luo Wengao, General Manager of Maternal and Child Business Cao Tianwei, CEO of Maternal and Child Industry Watch Yang Deyong, Chief editor of China Baby Website Li Daiwei, Special lecturer of Peking University Maternal and Child Foundation Evergreen Class Zhou Ruxiang and other guests were also gathered here.
Song Kungang, the former chairman of China Dairy Industry Association, from the level of national policy, elaborated the profound impact and significance of the new policy of milk powder on the maternal and infant industry, and brought his views on the future development trend of the maternal and infant industry.
Wang Haitao, chairman of Newfit Dairy, delivered a keynote speech at the meeting -- "Jointly Build the" Newfit Dream "in the New Era of mother and Child". He shared the development course of Newfit Dairy in the past six years and proposed his solution -- "cultural marketing" for the current difficulties faced by the maternal and child industry.
Colm O'Cribin, Agricultural Counselor of the Irish Embassy in China, attended the summit on behalf of the Irish government and brought an important news: Newfert will enter into a strategic cooperation with KERRY Group, the world's largest supplier of food ingredients, and expressed his congratulations on this cooperation.
Patrick Fahey, Vice President of Operations for the Asia Pacific Region of Kerry Group, expressed his great honor to be part of the group's dream. He said Kerry Group would like to take this opportunity to help Newfeel achieve even greater success and achieve win-win results.
In the presence of the guests, Mr. Wang Haitao, Chairman of Newitt Dairy, and Mr. Patrick Fahey, Vice President of Operations for Asia Pacific of Kerry Group, signed the strategic cooperation Agreement, which officially concluded the strategic cooperation relationship between the two parties and established a more solid foundation for Newitt imported varieties.
In order to explore new ideas of channel marketing, Yi Gang, Vice general manager of Nuphite Dairy, presided over the summit forum "How to Empower Channels for Milk Powder Enterprises in the New Era". Maternal and child observers, senior policy advisers, and entrepreneurs of maternal and child gathered in front of the stage and shared many thought-provoking views, which benefited the delegates a lot.
The vigorous development of the maternal and child industry cannot be separated from the spirit of responsibility of outstanding entrepreneurs and the promotion of innovation of maternal and child chain. The encouragement and thinking of the industry media are also indispensable. In order to thank them for their positive contribution to the development of the maternal and infant industry, the organizing committee of "National Maternal and Infant 1000 Cities Congress" launched a vote to select "National maternal and infant retail Top ten outstanding figures", "National maternal and infant top Ten word-of-mouth chains", "National maternal and infant top ten influential media" three awards, and the winners were presented with MEDALS on the site of the meeting.
Today, when the homogenization of maternal and child marketing is extremely serious, the market is eager to get a batch of "sophisticated and effective" marketing weapons. Rao Jia, marketing director of Newfit Dairy, shared the practical results of Newfit's "cultural marketing" to the delegates.
Under the expectation of thousands of industry elites, Nuffitt released a well-crafted strategic resource for 2018. Yi Gang, deputy general manager of Neuphit, stressed that in 2018, Neuphit will continue to follow and practice the idea of "cultural marketing", relying on the two value services of "BeIDA Maternal and Infant Foundation Evergreen Class" and "China Maternal and Infant Chain Store Manager Senior Training Class", to help the channel to achieve knowledge empowerment and enhance the soft power of enterprises. Based on the foundation of the China International Pantomime Art Festival III, we will create marketing differentiation by holding nationwide touring performances. Build the latest and most efficient communication platform for consumers, channels and brands, and endow channels with cultural energy.
In addition, in 2018, Newfert will combine strong media advertising lineup, as well as the fashionable and unique beauty Chen system to help maternal and child stores improve their image and constantly create new value for the channel.
In the future, Nuffitt will join hands with partners with strategic vision, and use abundant strategic resources to empower partners and help cooperation channels to create more brilliant results.
Peking University maternal and Child Foundation Evergreen Class opened a grand class
On the afternoon of April 16th, the long-brewing strategic resource of Nuffitte -- "Peking University Maternal and Child Foundation Evergreen Class" (Phase I) officially opened.
The first batch of dozens of students entered the top university -- Peking University. After visiting the campus of Peking University, all the students welcomed the course "Peking University Maternal and Child Foundation Evergreen Class" (the first phase).
On April 17th, the all-day course closely focused on the core points of store management. Professor Wang Xiangyang of Peking University and Teacher Zhou Ruxiang of Peking University explained the spirit of Peking University and the "RX theory" respectively, deeply analyzed the common problems of store management, and gave a thorough explanation on how to optimize products and improve profit margin, which benefited students a lot.
On April 18th, after finishing the intense and systematic theoretical study, the students ushered in the first outdoor study tour class of Peking University Maternal and Child Foundation Evergreen Class. With a relaxed mood, to the Badaling Great Wall, along the way to enjoy the ancient capital of Beijing customs, enjoy the grandeur of the Great Wall fortress. On the way to the city, the students had a relaxed and pleasant exchange of information and sharing.
The end of the Great Wall study tour marked a successful end to the conference, and also marked the success of the "National Mother and Child 1000 Cities Congress" and its series of activities. In the future, Nuffitt will continue to increase the exploration of "cultural marketing"! We are willing to contribute our wisdom and solutions to the development of maternal and child industry in the new era!
