On March 30, 2018, [CBE China (Shanghai) Summit Gathering] held by China Beauty Expo was held in Jumeirah Himalaya Hotel, Shanghai. As one of the strategic partners of the 2018CBE Washing and Care Summit Forum, Hua-Antang Biotechnology Group's washing and care brand [Fortro Strength] extracts the active ingredient AnaGain™ from pea seedlings by relying on Swiss scientific research technology, which was shortlisted in the good brand washing and care list in this conference. At the same time, its skin care brand [ORDET Jingyou] is competing for the American and Iraqi Awards.
CBE China's top leaders gathering scene direct attack
With the theme of "Creating new meaning", the conference included more than 800 leaders and elites from enterprises and brands of the whole cosmetics industry chain, models of channel terminals, industry experts and scholars, as well as well-known media. In this conference, CBE not only traced the upgrading and transformation of the cosmetics industry chain, and the new retail reform of the channel terminal, but also focused on the integration of brand resources and leading the new beauty and makeup fashion. It also discussed "innovation" with the top experts and outstanding brand managers in various fields of the industry from the three chapters to create new significance.
As Mr. Sang Jingmin, Chairman of China Beauty Expo, said in his speech, "2018 is a year of technology explosion, a year of new retail innovation, and a year for China's cosmetics industry to go global... The era has given this year a lot of mission, and we in this era need to create 'new meaning' for businesses, for industries, for consumers."
In this conference, the industry elite have made a unique interpretation of the theme of "creating new meaning".
Qu He, general manager of the Grand Division of Guangzhou Aohiya Industry Co., LTD., said that in the "heart" commodity era, to do a heart-oriented commodity, there is a long-term foothold.
Product source Wenhua co-founder Han Jing believes that with a personalized attitude, to create consumer demand, with IP to lead the new beauty fashion.
Dr. Guo Xiangying, President of Lixin Biotechnology (Taihe Group), showcased the high-tech achievements of Taihe Group.
Voting for the China-US-Iran Awards was launched
In addition to creating new meanings through exchanges, this summit meeting also opened a new chapter on the night -- the launch ceremony of the 2018 Good Brand Awards and the US-Iran Awards. As the strategic partner of CBE Washing and Care Summit Forum, Hua Antang Biotechnology Group's brand washing and care category [Fortro strength] was shortlisted in the good brand washing and care category list in this conference. Fortro strength, aiming at the skin structure and texture characteristics of Asian people, comprehensive consideration of climate, living habits, environment and other factors, based on Swiss skin care technology, integration of European herbal essence and patented Chinese scientific research results, improve scalp health and strengthen hair roots, has launched a series of hair loss prevention in 2014. In 2016, we launched professional line collagen strong root hair series and other best-selling products.
In the future, Fortro Fortro will continue to adhere to the brand concept of "giving scalp original power", provide consumers with safer, healthier and higher-end quality assurance and product experience, integrate more humanized and functional elements into product innovation design and research and development, and strive to bring different product experience to consumers around the world.
Strategic partner of the 23rd China Beauty Expo
Since 2009, "Mei Yi Award" has been based on China Beauty Expo, and for the cosmetics industry, from the perspective of technology, innovation, fashion, and objective selection from the perspective of the exhibition and media. In 2018, the "Meiyi Awards" sponsored by China Beauty Expo and co-sponsored by C2CC and Cosmetics News will be jointly held with Taobao Global Shopping, Tencent, COSMO, Ruili, Meikong, etc., to make the "Meiyi Awards" more authoritative and make the winners more attractive.
At the turn of the decade, this year's "US-Iran Awards" selects the "2018 China US-Iran TOP" preliminary shortlist from three dimensions of e-commerce platform sales, KOL recommendation, and the number of online topics, and then selects the final list based on technology and fashion. ORDET Jingyou, a brand of Hua Antang Group, has been nominated for the 2018 American and Iranian Fashion List from two dimensions of innovation and development potential.
The launch ceremony of the 2018 China-Iran Awards
Through rigorous scientific research, ORDET research team has been searching for different effective ingredients that can cure skin problems all over the world, and deeply implanted into every day's acne care steps with its original patented AcneCure complex, exploring the inner acne repair energy of plants, correcting bumps, smoothing and beautifying muscles, and reigniting the new skin.
According to ORDET, every type of acne needs to be differentiated to find the right treatment.
