In the winter of January, with the arrival of snow, Hangzhou City overnight, "all the people white."
The rain and snow hit, and the temperature in Hangzhou continued to fall. In the winter of January, there is a "temperature letter" has been forwarded wildly, the number of reading increases every day, the number of forwarded more than 10 million people.
It is so popular that one wonders what kind of letter it is.
"First of all, thank you for your confidence..." Shallow reading letterhead, simple writing hit, such as spring rain, summer shade; "To that end, every detail of the cat costume was taken care of..." Warm words, such as autumn fruit, winter warm sun.
It turns out that this is a thank you letter from Meow Outfit network decoration platform, just hundreds of words, simple but sincere. The letter writers express their gratitude to the recipient through the traditional way of letters. With just one page of paper, they write deep feelings: thanks for the trust and understanding given by consumers in the process of cooperation; At the same time, it also conveys the core belief of the brand: decoration is not the accumulation of cold decorative materials, but the injection of painstaking efforts, a wisp of a special build into a warm home.
The birth of "Snow day Message"
This "temperature letter" by such hot attention, is the founder of Meowsuit network Xuan Lu unexpected, she revealed to Xiaobian "snow letter" time context.
"The original intention of writing this letter is very simple. We just want to express our gratitude to our customers and customers who have supported us for a long time," said Xuan Lu. "We didn't expect that our customers would love it so much that they forwarded the letter to various platforms and finally created such a stir in public opinion."
"A letter with temperature" creation content has let Xuan Lu and his copywriting team great trouble, she said: "After the end of cooperation with customers, found that 80% of the customers are very disgusted in the process of decoration and designers because of the concept of discord and conflict. Indeed, as a service industry, it follows the principle of customer first, but in the process of serving customers, it is inevitable that there are some unsatisfactory places. Therefore, we feel it is necessary to communicate with customers about this matter with an open heart. We build a bridge of communication through the way of letters, and use the temperature of words to resolve the estrangement between customers and us. We tell customers that no matter how complicated the whole decoration process is and no matter how disputes arise, every cat costume holds an obsession, that is to decorate their own home for customers and decorate expectations for their future life. Did not expect that our sincere finally in exchange for customers enthusiastic feedback, it is because we so walk the heart of the words, moved the hearts of customers, but also created the snow message public opinion effect."
Meow decoration has many advantages
Meowsuit network mentioned in "Warm Heart" is not unfamiliar to many people. This Internet home decoration service platform was established in December 2016, and has become well-known in the industry within just one year. Meowsuit Network headquarters is located in Hangzhou, Zhejiang Province, as the first batch of Internet home decoration O2O practitioners, it breaks the long-term offline model of the home decoration industry, using more of the 1980s and 1990s main customer base used to "online communication" platform, customers click the mouse, brush the mobile phone screen, can be one-stop decoration of their own home.
Xiaobian follow Xuan Lu came to Xiaoshan just opened not long 2500 square meters experience museum, greeted is all kinds of style "modern American style", "Japanese minimalist style", "log Nordic style" and so on all kinds of young people love the decoration style and real cases, let a person full of praise, dizzying.
"In addition to excellent cases, our service is also perfect." Xuan Lu introduced to Xiaobian: "First, we adhere to the professional and transparent home decoration process, strictly according to the drawings, according to the contract construction, high performance, abide by the contract and acceptance standards. Second, our original butler customer service. In the industry, we put forward the whole decoration butler service for the first time, from designers to decoration butler to quality control supervision seamless connection, take turns. Third: The devil is in the details. Most of the customers of Meowsuit network are the new generation of elites after 80 and 90. Most of them are full of personality and pursue practicality while pursuing cost performance. Therefore, Meowsuit network will tailor-make appropriate overall solutions for its home decoration, and intimate preparation of 101 sexual home experience, with details, to create a truly suitable for young people's favorite house."
Perfect case, quality service, from who? Let's get to know this excellent team -- Xuan Lu, founder of Meowsuit network, and his partners are all from Greentown Wuniu, a subsidiary of Greentown E-commerce. Their main products are upgraded again on the standard of Greentown hardcover system. The company has a design team of more than 100 people, more than 80% of the 80, 90 generation of designers, with the latest design concept, more than 16 first-line cooperative brands, 2000 square experience center as hardware support, to give customers the best experience.
A cat is a long way to go
At the end of the interview, Xuan Lu told the reporter: Each of us cats know the responsibility, better understand the weight of the two words "decoration". Although the process of decoration is tedious, it is a process of turning cocoon into butterfly. We are willing to be the one who contributes to it and turn every customer's "house" into a "warm home". As I wrote in my thank you letter, "We are not decorating a house, but decorating every hope you have for your future life, for a home.
