The 22nd edition of Cosmoprof Asia Hong Kong continues the "one show, two shows" formula this year. Asiaworld-expo (14-16 November) exhibits in the raw materials, machinery, packaging, contract production and private brand categories; The Hong Kong Convention and Exhibition Centre (15-17 November) will display exhibits in the categories of cosmetics and Personal Care, Natural Health, beauty Salon, Hairdressing, nail art and accessories. In addition to having a booth at AsiaWorld-Expo, its brand Fortro Fortro (hereinafter referred to as Fortro) also made its debut at the Hong Kong Convention and Exhibition Center.
Technical support: Switzerland's top R & D team, advocating new scalp care concept
Fortro Laboratory™ is the world's top skin and scalp research and development team jointly established by China, Japan and Switzerland, aiming at the skin structure and texture characteristics of Asian people, taking into account factors such as climate, lifestyle and environmental pollution, using Swiss advanced skin care technology and European award-winning ingredients. Customized solutions for a variety of scalp problems to deliver the new concept of scalp care:
I. Fortro Laboratory, which is composed of the world's top skin and scalp research and development team jointly established by China, Japan and Switzerland, focuses on solving modern skin and scalp problems.
Two, for scalp problems, the establishment of scalp testing center, consumer testing to obtain professional test data, with the data to analyze and solve scalp problems, and develop scalp hair care products suitable for consumers.
Ace products: three major professional lines + black technology instruments, highlighting the brand hard strength
For modern people's hair and scalp care problems, Fortro has launched three major series of scalp care professional lines: collagen and hair strengthening series, amino acid core balance anti-dandruff series and amino acid coagulation moisturizing and revitalizing series. The eye-catching three-dimensional LOGO in the middle with 16:9 high definition LED wall, dynamic. Three product series according to different hair properties, in accordance with the comprehensive steps of scalp care, the use of high and low staggered display; Combined with a clear and concise introduction of product efficacy, it clearly shows the selling points of Fortro product series from the perspective of perception and logic. Its simple and elegant packaging and display fully demonstrate the brand tonality and connotation of Fortro, and diversified product lines also reflect the brand strength and professionalism of Fortro.
Collagen Strong Root Hair series: anti-aging, replenish lost collagen and water, nourish and tighten scalp.
Amino acid core balance anti-dandruff series: scalp health management, precise fight against dandruff itch problem.
Amino acid coagulation revitalizing series: moisturizing revitalizing, replenishing moisture, awakening hair roots, active scalp.
These three series of products all use four European award winning ingredients (pea seedling extract, extracellular polysaccharide, jujube bark and Marine polysaccharide), exclusive Chinese prescription ingredient Cuse® multi-scalp repair technology, can multi-effect conditioning, strengthen the barrier, improve the scalp environment, restore and maintain scalp health.
Regardless of product development or ingredient addition, Fortro has always been a conscientious brand serving consumers. In today's hair loss treatment market, some shampoos contain various carcinogenic substances and preservatives, but Fortro always insists on using safe and natural ingredients. The products do not contain Carson, paraben ester and formaldehyde releasing preservatives, which reflects Fortro's persistence in product quality and its efforts to develop products with mild ingredients and significant efficacy.
In addition to the three flagship series of products, the exhibition site also has the display of Fortro professional instruments, cool black technology products attracted many people to come to consult and try.
Fuqiang professional hair testing/care equipment
The scalp is enlarged 200 times through the probe and the screen display, so that consumers can directly see the hair condition and scalp problems.
Fuqiang Professional Scalp Massage Comb
Combined with professional and special massage techniques, it can help to improve skin firmness, comprehensively promote scalp immunity, and improve sleep quality.
These two professional instruments reflect the professionalism and advanced nature of Fortro's scientific research and technology in scalp care field, and provide strong technical support for Fortro's expansion of terminal promotion channels.
The director of the Academy Awards was on hand to support Fortro
On November 16th, Fortro's booth was attended by a mysterious celebrity. As a versatile filmmaker, he has won the outstanding overseas Chinese director award, the film directed by him is highly praised by fans, he is "Bodyguards and Assassins" golden statue director Chen Derson. Director Chen Derson came to the scene to cheer Fortro, which is the biggest affirmation and support for Fortro brand.
Accelerate market occupation and develop new sales models
Through this exhibition, Fortro showed exhibitors from all over the world the perfect combination of Swiss research and development technology and Japanese production technology, so that buyers around the world have felt the strength of Fortro brand. At present, Fortro is leveraging the domestic market with professional line products, and has reached a deep cooperation relationship with domestic top salons; At the same time, the products of the daily chemical line have been successfully sold in major Watsons stores in Hong Kong and Macao.
In the future, Fortro will continue to enrich the product line structure, continue to explore new sales channels and develop agent mode, and work both online and offline to form a complete set of product marketing promotion system to help all channels and agent partners to sell products, so that more people can feel the charm of Fortro!
Believe in Fortro, the future is infinite possibilities!
Fortro works with top salons in the country
