Yanghe Shares recently will heavily launch a new product - Yanghe Wuji, the product as the layout of the new retail, and was given the task of creating a brilliant.
Yanghe's entry into the social channel is one of a series of micromolecular wines developed by the company's technical research team over the past five years. It is reported that the liquor is 43.8 alcohol, which is a soft and healthy liquor. Yanghe has made innovations and breakthroughs in the traditional liquor fermentation process, making this wine with many advantages and establishing a market threshold.
Industry insiders revealed that Yanghe Wuji contains a large number of micro molecules, soft entrance. Another characteristic is not easy to get drunk, because, micromolecular wine contains a lot of small molecules, metabolism is fast, sobriety fast. At the same time, Wuji wine contains a large number of health factors, which are effective in liver protection, anti-aging, antioxidant and other aspects, thus endowing micromolecular wine with unique health quality.
At present, the pursuit of health is a major consumption mainstream. As the pioneer of liquor innovation in China, Yanghe brings the most suitable liquor to consumers with the development of The Times. Yanghe Wuji seeks a breakthrough in the production process to achieve the healthy quality of liquor, which eliminates modern people's concerns about liver injury from drinking, realizes the free drinking of wine lovers, and is conducive to the strengthening and expanding of products. It will also lead the development direction of the entire industry.
Yanghe launched "Wuji" is to bring healthy liquor to more drinkers, but also in order to occupy a place in the young market. No matter which industry, is facing the situation of youth and Internet at present, so is the liquor industry. If the previous product is to sell to the post-60s and post-70s, then Yanghe Wuji is to expand the post-80s and post-90s this group. Yanghe Moji this wine entrance is very soft, the body is very comfortable after drinking, does not affect the young people continue to struggle for their dreams the next day.
Yanghe is not only good at product innovation, but also has the courage to break through the channel layout. This time, Yanghe has no bogey to go public, the first choice is social channels. Young people are the "Internet natives" who grow up with the development of the Internet. Mobile Internet is the main front of their life, social interaction and consumption, as well as the huge tuyair forming the direction of social opinion and consumption. Choosing social e-commerce channels that are closest to young people and entering them undoubtedly captures the present and future. From this bold choice, it can be seen that Yanghe layout social channel ambition, the potential of the young market in the win.
The soft taste is the innovation of Yanghe wine, which also has a broad market, especially to meet the needs of modern people. Yanghe launched the micro molecule Wuji to further push the soft feature to the extreme. Yanghe Wuji has also been entrusted with the task of competing for the young market, which is bound to receive the attention of the industry and consumers.
