In recent years, the traditional liquor dealers have encountered a great bottleneck: the shrinking consumer group, the change of product usage scene, the reform of marketing channels, all threaten the traditional dealers' pocketbook, if not careful, it will be the golden decade of money to spits out again, overnight back to the liberation.
Many traditional liquor distributors are thinking and trying to make the transition. Some dealers set foot in new industries, some dealers try B2B model, transformation direction of various, but few successful, but heard that many dealers are squeezed by inventory to the brink of bankruptcy.
Liquor distributor is the winery return life door, distributor is not easy, winery also talk about what development? The transformation fate of traditional wine merchants is also the core issue of winery concern.
So, how should the traditional distiller of baijiu transform?
Yanghe's forthcoming Yanghe Wuji product may provide the answer to the liquor distributor's transformation problem.
Recently held in Yanghe Wuji agents for the first time private meeting, more than a hundred Yanghe Wuji agents gathered in Suqian, among which there is no shortage of traditional liquor dealers, after visiting Yanghe distillery Yanghe base and carefully learning the social marketing of Yanghe Wuji after various policies, many traditional dealers have said that they have found the direction of liquor distributor transformation.
Liquor distributor's transformation, if not the right remedy, then will become empty talk. The downturn of liquor dealers in recent years is mainly caused by the following reasons:
1. In recent years, great changes have taken place in the mainstream consumers of baijiu. The consumption of official liquor has shrunk and the market of civilian liquor has been upgraded. But most liquor manufacturers have not kept pace with the launch of more accurately positioned products, traditional dealers stock up on old wine in the face of new customers, how can not passive?
2. The rapid development of network platforms makes a considerable part of offline consumption transfer to online, which brings great impact to offline traditional dealers;
3. Most traditional offline dealers are slow to learn all kinds of marketing tools in the new environment, so they cannot organically combine Internet tools with their own business and then be passive in the whole situation.
New products, new positioning, new models, new methods, so that traditional liquor dealers can be passive into active, fully embrace the new retail.
Yanghe Wuji, is Yanghe shares into the new retail clarion work, is another masterpiece after the blue classic, strong brand endorsement, high density market promotion, will help the agents of Yanghe Wuji soon open the situation.
In terms of product positioning, Yanghe Wuji leads the liquor market of the younger generation to meet their needs. Whether it is family dinner, or business dinner, will no longer be drunk because of the accident, after drinking comfort greatly improved. Accurate market positioning, a wide range of user groups, such a Yanghe Moji, is worth looking forward to.
The change in marketing strategy is the most profound change that Yanghe Wuji can bring to the traditional liquor agents.
Yanghe Wuji is a social e-commerce product, so the marketing network of Yanghe Wuji will also be established in the way of social e-commerce. No matter how well the traditional agents have done before, they still need to re-enter the system. Yanghe Wuji will have a systematic training support system. After systematic training, the agents will learn to use the way of social e-commerce marketing products, and they will be able to sell products in the new era of mobile Internet.
If you want to change the business, first change the idea, which is the key to liquor distributor transformation. Of course, dealers are dealers after all, for many times, dealers can not decide the product level, at this time, the choice of products becomes particularly important, choose to solve the pain of transformation of the products, will be in the future fierce market competition, to get their own position.
