No shop assistants, pick up the goods, pay with your face... At the end of the year, thousands of "smart unmanned stores" are opening in major cities across China, in contrast to the cold weather. Behind the cold and hot is the traditional Chinese retail enterprises looking forward to transformation, with the help of face recognition and other "black technology", to test the water temperature of "new retail".
On July 8 last year, Chinese Internet giant Alibaba launched an unmanned supermarket called "Tao Coffee", which is a fresh way of playing. Capital is quickly arriving, and smart, unmanned stores are the new hot spot in the wake of the "sharing" economy.
The smart unmanned store has no staff, and the goods can be collected by themselves
Opening site crowds surge, many citizens queued up squeeze into the experience.
After experience, the reporter found that the unmanned store based on face recognition, radio frequency identification and other technologies can automatically identify customers and purchased goods, and through the non-secret payment function from the customer bound account automatic checkout, so as to realize the "face" in the store, "face" payment.
Nanchang citizen Liu Jun according to the store text picture binding personal wechat payment, just 2 minutes to buy a marinade and carbonated drinks. "Smart unmanned shops were only seen on TV at the beginning of the year, but by the end of the year, they have entered people's lives. 'Black technology' is amazing."
The introduction of unmanned intelligent stores will completely solve the problems of high labor cost and low operation efficiency of traditional chain convenience stores
"The heat map analysis, image recognition, facial recognition, RFID and other technologies used in the store can make accurate records of the sales of goods, and automatically generate scientific replenishment orders every day, so as to truly make the store become a new era of 'hand off the counter'." Zhao Liang, CEO of Beijing Function Space Technology Co., LTD., a provider of intelligent unmanned stores, said, "The introduction of unmanned intelligent stores will completely solve the problems of high staffing costs and low operating efficiency of traditional convenience store chains."
Behind the smart unmanned stores is a listed company [Jiangxi Huangshanghuang Food Group Co., LTD.] with about 3,000 stores across China. "China's entire retail industry is rapidly upgrading consumption, and it is imperative for traditional retail companies to transition to 'new retail,'" Zheng Zhong, director of marketing at the group's corporate headquarters, said in an interview. Offline stores are the best places for customer experience and scene marketing, and traditional retail companies have unique advantages in offline layout compared with Internet giants such as Alibaba and JD.com."
At the end of the year, thousands of "smart unmanned stores" are opening in major cities across China, in contrast to the cold weather
In the rise of e-commerce, most people are optimistic about the development of the Internet. However, with the tearing of online and offline experience, O2O has been hot for several years. Today, new retail driven by consumption upgrading has completely overturned traditional retail.
Will "intelligent unmanned shops" develop into another emerging blue ocean market like shared cars and bikes? The answer is unknown, but Huang Shang Huang's recent series of actions, quite a concern. It is understood that the company at the beginning of the New Year, just finished in the "world Internet base - Wuzhen" annual meeting, can be described as frequent action. From the fact that they chose the most dynamic Internet base for the annual meeting and fixed the theme of the annual meeting as "Releasing the Force, Zhaopin Future", we can see the positive attitude driven by transformation of this traditional food retail enterprise under the environment of new consumption upgrading and its determination of future spatial strategy.
In 2018, how will Black technology link marinated duck? How to change the life around you? We'll see!
