Communication easy to decide from January 2018, all media resources to enter for free, after the advertisers buy only 1% advertising platform use fees, industry insiders told reporters, according to his previous understanding, now the lowest profit proportion of the advertising industry is 20%, generally around 30%-40%. But he also told reporters that the advertising business is complex, it is not very good to calculate the exact proportion of commission. They now report a 1% commission, by far the lowest in the advertising industry. Peers who have been advertising agencies in the Beijing area previously represented 8 per cent.
January 18, the communication easy related people told reporters, technology progress, optimize the transaction process, provide service efficiency, the cost of the communication easy advertising platform is reduced, "communication easy as the leader of the advertising platform, want to occupy the advertising market, commission price reduction is an inevitable trend."
"We will make adjustments within a controllable range and will not burn money aimlessly," a source told the media. Because more and more media, advertisers in the choice of media delivery is more and more rational, the cost of media owners is high, media advertising is more and more difficult to sell, easy to reduce the communication commission settled in, there will be more media main settled in the communication platform. In January 2018, the business of advertising trading platform will be the main body, and the business of Internet celebrity brokerage and copywriting planning will be developed simultaneously. The company also recently launched its "100 Cities Billion Partners" plan. Let the advertising industry are optimistic about the future of easy communication
Since its establishment in January 2014, it has developed rapidly, which has not only promoted the reform of advertising trading mode, but also broken the phenomenon of profiteering, monopoly and opacity in the traditional advertising market. Online trading has made advertising trading simple and fast, and the guarantee service mechanism of communication treasures provided by it has also made advertisers and media owners more secure and reliable in the transaction process. As the first online advertising platform dedicated to resource integration, at present, has become the domestic advertising industry and advertising platforms compete to imitate the object, there are a lot of friends are doing the keyword of "communication easy", it can be said that the B2B model of communication easy makes the advantage of the third party advertising platform play to the ultimate, but also become the Internet advertising trading industry landmark enterprises. In 2015, 2016 and 2017, it was awarded the "Most Valuable Marketing Platform" award, "Best third-party Advertising Service Provider" and "Best New Digital precision Marketing Platform" for three consecutive years.
