Today's recruitment industry market, is quietly and rapidly changing. How to combine the two ends of employment effectively and break through the bottleneck that the specific needs of all parties cannot be met efficiently is the direction and focus of almost all recruitment platforms. Taking the current rapid rise of new retail and other industry markets as an example, how to optimize the ecological chain of new retail recruitment, to effectively match relevant talents with specific needs of merchants, to achieve seamless connection? In the past two years, the recruitment platform "Tao Work" of Alibaba Group has deeply cultivated the innovative mode in the new retail field, which is very realistic to follow the trend.
The conundrum of a booming job market
One set of statistics shows that there are nearly 150 million job seekers in China through online recruitment alone. At the same time, the recruitment demand of small and medium-sized enterprises also continues to be strong, with the scale of online recruitment employers reaching more than 5 million. Obviously, not limited by time and space, fast, efficient and low-cost Internet recruitment, has become the main battlefield of recruitment and job hunting.
However, we have to see that the market size of such a huge supply and demand base, there is a very obvious disease. That is, job seekers can't easily find satisfactory employers, and employers can't effectively index the talent they need. Among them, the information in online recruitment is not high, technology and service system is not perfect and other reasons, but also more because of the difficulty in matching supply and demand.
Niche market Amoy works in the new retail field
At present, the Internet mode is mainly divided into comprehensive recruitment, classified information recruitment, social recruitment, vertical recruitment and other modes, and each has its own advantages. However, compared with other modes, vertical recruitment mode is more focused on specific industries and specific groups, highly efficient in matching supply and demand, and has higher user experience and recruitment efficiency. It has become a convenient way for many technical talents and related businesses to find jobs and recruit.
It is better to be fine and fine than big and complete. Alibaba's recruitment platform, combined with the current difficulties of new retail practitioners and merchants in job hunting and recruitment, has become the only typical representative of the new retail field.
The organic integration of online and offline will pave a way for the new retail industry represented by e-commerce enterprises to attack, build a bridge for hundreds of millions of new retail talents to face the target merchants, and shoulder the market responsibility of subverting tradition, empowering merchants, and thriving ecology. This is the road ahead for Amoy.
Facts have also proved that more merchants and users are more willing to pay for the personalized services provided by Taobao. Based on the rich resources and core business lines of Ali ecosystem, combined with the security mechanism of big data, Tao has achieved deep talent advanced certification, synchronous enterprise needs, highly talent sharing, talent dilemma solving, mining skill value landing. In addition, for business users with specific needs, we can provide job classification according to the nature of new retail enterprises, and get the most professional and most matched new retail talents.
In fact, the innovative recruitment mode of Tao work can not only help businesses complete professional management services such as talent structure, personnel training and advancement, but also get a unique brand image display related to the store on the basis of enjoying basic recruitment services. Based on this, Tao works in the new retail circle to establish and prosperity of vertical new retail talent ecology, to create an efficient and harmonious recruitment and job search environment.
Featured activities are engaging and create new heights of recruitment
In 2017, in order to further strengthen the user experience and innovate the new retail job hunting and recruitment mode, Tao work gathered the rich resources of Ali, and combined with 10 core business lines of Ali such as Feizhu, Xianyu, Alipay campus life, Amavi Map, as well as hundreds of Tao merchants, to create the spring and autumn "national salary increase Carnival" activity, which caused a strong response in the industry.
It is reported that the "Nationwide Pay rise Carnival" activity has attracted thousands of core businessmen in the e-commerce circle to participate in, providing nearly ten thousand jobs, the participation of job seekers reached one million. During the period, Tao work also uses red envelope reward, live exploration camp for job seekers to face the enterprise, new retail competitiveness test, five new talent medal, workplace topic debate and other innovative ways to bring the most intuitive and interesting job search experience for users.
As for merchants, Tao works with Tianjin Satellite TV's "Only You" program to show the unique charm of new retail enterprises in the new retail special show, and integrate all media channels to establish and show the image of brand merchants. Combined with multi-field scene placement, multi-means traffic diversion, diversified communication marketing and other ways, Tao works for enterprises and merchants to continue to expose their brands. It also absorbs more new retail talents to provide strong momentum for its own development.
It provides strong support for businesses in management, transaction, marketing, customer service, talent and other needs, and provides multiple channels and security guarantee for hundreds of millions of job seekers in training, advancement, skill mining, job search process, job search output and other personalized needs. Relying on Alibaba ecosystem, rich resources, strong service ability and innovative characteristic mode, Tao work creates a good job search and recruitment environment for new retailers and talents, which is the fundamental reason for all parties to get what they need and achieve mutual benefit and win-win situation.
In the constantly changing recruitment industry market, only positive innovation can meet the trend of development and truly solve the pain points of both supply and demand. Amoy work deeply ploughed a series of ways and modes in the new retail vertical field, is bound to bring more new atmosphere for the prosperous market, but also for the development of the industry to bring positive impact and boost.
