On October 30, "Ant Financial · Alipay 2017 National Regional Bank Summit", initiated by Ant Financial · Alipay, was held in Hangzhou Alibaba Xixi Park. In the 2017 selection of mobile payment projects of regional banks in China, the mobile payment project of Anyang Rural Credit System created by Pocket Change and Anyang Commercial Bank of Rural Areas reached 42,000 households in 12 days and nearly 100,000 households in 3 months. The accumulated transaction amount exceeded 3.2 billion yuan at an astonishing speed, creating the fastest record of mobile payment in the banking industry. Anyang Commercial Bank won the "Best Potential Award" and pocket change won the "Best Service award". The industry benchmark case of Anyang Rural Credit system undoubtedly gave regional banks a strong shot to develop the mobile payment market.
In recent years, with the rapid development of the Internet, traditional bank retail business supported by payment, deposit and customers has been continuously diverted by Internet finance and mobile payment. Now both national banks and regional banks are vigorously seeking transformation and upgrading. However, how can regional banks, which lack Internet development ability, marketing operation ability and product iteration flexibility, complete transformation and upgrading under the current market competition environment? In the mobile payment + fintech scenario solutions shared by regional banks at this summit, it is proposed to take regional banks as the core to integrate the clearing and settlement capabilities, financial product services and regional advantages of banks, and combine the advantages of technology research and development, product iteration, marketing and operation capabilities of the third-party channel operators of Pocket change. To realize the complementary effect of 1+1>3 will undoubtedly hit the pain point of regional banks and become one of the biggest highlights of the summit.
Pocket Change Company, full name of Guangdong Pocket Change Information Technology Co., LTD., is committed to taking the city as the unit, centering on the local market demand, integrating the superior resources of local banks, taking mobile payment as the entry point and financial services as the core, to create a three-dimensional localized mobile life financial service platform integrating local banks, merchants and users. Provide local merchants with mobile payment cashier system, member management and marketing system, merchant financing and other comprehensive solutions, so that merchants do not have difficult business. Construct a mobile payment scenario for local banks, obtain merchant cashier accounts to achieve transaction funds collection, integrate superior resources to fully tap into the big data of merchants and users, facilitate the online financial business and products of cooperative banks, and enhance the innovation and competitiveness of fintech of cooperative banks. As early as 2015, Pocket Change launched strategic cooperation with Guangdong Qingyuan Rural Commercial Bank. After model exploration and continuous optimization and verification of product market, it has now cooperated with more than 30 institutions such as Guangzhou Bank, Nanyang Bank, Wuhai Bank, Anyang Shangdu Rural Commercial Bank and Liuyang Rural Commercial Bank.
Fintech is making traditional banks become technology, transaction, platform and even financial banks. Mobile payment is both a challenge and an opportunity. As the regulation becomes stricter and the competition intensifies, payment, as the basis of finance, will eventually return to the competition between banks. Who can seize the merchants first and cultivate the usage stickiness, and gradually establish the scene and big data will determine the new position of banks in the next round of competition.
