With the support of national policies, the transformation and upgrading of customers, the follow-up of standards, the maturity of industrial chain and other multiple factors, the broadband cluster industry is developing vigorously. Dingqiao Communication Technology Co., LTD. (hereinafter referred to as Dingqiao) rode the tide and achieved impressive results: Up to now, Dingqiao technology products have been successfully applied in more than 20 industries in the global market, serving 136 countries and building 398 industrial private networks. In 2017, the sales volume of the private network product line is expected to reach 3.3 billion yuan, compared with the number of projects and revenue in 2016, an increase of more than 50%.
This achievement mainly stems from Ding Bridge's deep understanding of the industry and active development of the market. In order to better understand the development situation of Dingqiao and the development trend of broadband cluster, the editor-in-chief of Global private network Communication recently had the honor to interview the CEO of Dingqiao, Mr. Deng Biao (hereinafter referred to as Deng Biao).
Mr. Deng Biao (left) accepts the exclusive interview of Global Private network Communication
Deng Biao has nearly 22 years of working experience in Huawei. He has served as the leader in more than ten management positions such as sales and product line, and has rich management experience. In 2016, I was transferred to the CEO of Dingqiao, and led the team to move forward together, to promote Dingqiao to continuously lead the development of broadband cluster industry. In the interview, Deng Biao explained his unique views from the market, product, technology, business and other aspects, which is both strategic and detailed. The sharing of these insights will certainly help promote the development of the industry.
A Ding bridge ushered in the development of broadband cluster inflection point
With the industry customers for the network and business application practice accelerated deepening, Ding Bridge private network business continues to develop in depth. At present in the domestic private network market, Dingqiao private network has been successfully applied in various industries such as Hohhot public security, Wujiang Public security, Nanjing Government Network, Yanfang Subway Line, Sanya Airport, Qingdao Port, Tarim Oil field, Jiujiang Petrochemical, Beijing public security, Shenzhen Electric Power and so on. According to Deng Biao, as a whole, Dingqiao has experienced several notable changes this year:
(1) The domestic public security system began to build a large-scale broadband cluster private network
In the first two years, the public security system mainly built PDT projects, the broadband private network is still on the sidelines. But with the continuous development and promotion of Dingqiao and other enterprises, users gradually realize that the value of LTE private network brought to them is very high. Many users of the public security system find that LTE private network can be integrated into its work flow, penetrate into the "capillary" level, deeply integrate with its main business process, optimize and reorganize its process, and even its organizational structure needs to be changed, which is a dramatic change compared with narrowband cluster. Based on this, this year in the public security system, such as Hohhot, Lanzhou, Jinan, Xiamen, Suzhou and more and more influential cities began to choose the construction of broadband cluster private network. At present, the Ministry of Public Security is surveying the use of 1.4G frequency in various places, and Dingqiao believes that the Ministry of Public Security may have more support in the macro policy.
2. Implementing a two-legged strategy overseas
Ding Bridge has always attached great importance to the development of overseas markets. In overseas markets, Dingqiao first introduced Witen, a broadband multimedia digital trunc solution in line with the domestic B-TrunC standard. Especially in some countries or regions in Asia Pacific and Latin America, Witen has been highly accepted. In some countries in Europe and other regions, Dingqiao will also build broadband clusters based on 3GPP standards to meet the diverse needs of users.
Deng Biao took Thailand market as an example to introduce the relevant situation of overseas markets. The Thai market is Dingqiao this year in the overseas market development of a representative case. Large-scale commercial use of a broadband private network will take place in Thailand, which is under construction and due for final inspection in December. The first phase aims to cover Bangkok and eventually the whole Thailand. The overall plan will have 250,000-300,000 terminals, which is a large scale broadband private network. This is the epitome of Dingqiao's development in the overseas market.
Generally speaking, the acceptance degree of users at home and abroad to the broadband cluster private network has reached a turning point, Dingqiao is ushering in the development of broadband cluster inflection point.
Ding Bridge broadband cluster solutions to achieve applications in various industries
Deng Biao believes that the development of broadband cluster market is still in the initial stage, after the turning point will have a larger scale of construction and application. For example, Hohhot's public Security Bureau started the construction of 1.4G broadband private network in November last year, completing the coverage of private network within the urban area. However, the city includes four districts, four counties and one banner. If it wants to achieve full coverage, the number of base stations may be between 800 and 1,000. Now, more than 90 base stations have been built in Hucity, so there is still a lot of room for development.
Dingqiao's near-term strategic plan is to achieve annual revenue of more than $1 billion in about three years. But Deng Biao especially pointed out that Dingqiao will not pay too much attention to short-term profits, the market pattern and the company's strategic layout is the most important, when the broadband cluster explosive growth of the market opportunity, Dingqiao should be able to grasp the opportunity.
Two broadband cluster represents the development direction of cluster communication
The development prospect of broadband cluster market, Deng Biao appears confident, full of confidence in the future. He believes that if the overall market size today is 1, then 10 years from now the market will be at least tens of times larger. In the United States, for example, the investment in FirstNet is about $45 billion. The decision was made two years ago and the planning began last year. Since FirstNet is run by AT&T and rival Verizon is pushing states to build separate broadband networks, the total investment in the technology regime should be no less than $100 billion. Given that the United States accounts for one-third of the global total, the global volume should be around $300 billion, and that's for the next ten years.
In the long run, Mr Deng says, the broadband cluster market will expand while the narrowband market will shrink. Wujiang Public Security Bureau, for example, upgraded directly from an analog system to a broadband cluster and now basically uses a pure broadband private network. With the further prominence of the advantages of broadband clustering, narrowband will go through several rounds of elimination and gradually retire from the network. Of course, the length of time will vary according to the situation of the existing network in each region. But ten years from now, many areas of the narrow band will no longer exist.
Deng Biao further said that the broadband private network is three points of construction, seven points of operation. The completion of the broadband private network is only the first step in the long march, and it is still in the construction period. The subsequent operation of broadband private network will gradually do well, will be a larger market space. For example, the deep mining of big data is an important part of the future private network operation. Based on the video traffic and APP traffic sent back by terminals, enterprises can learn about the usage habits of different users or the usage requirements of different regions to help users use the broadband private network in a better way and improve work efficiency. For example, through years of data storage and analysis modeling, a more scientific decision-making system can be provided for the case prevention of public security users and the disposal of cases after emergencies, so as to improve the overall ability of social security control and emergency response.
The scene of 2017 Dingqiao Partnership Summit
The development of broadband cluster has both opportunities and challenges. Mr Deng believes the challenge lies in how much spectrum each country can provide to support the development of broadband clustering services. Our country has divided 40 trillion to support the development of the broadband industry, and now the related industries have applied for frequency, the frequency resource is still very scarce. 1.4G government private network construction is to do the construction of the common network, the benefit is to improve the frequency utilization rate, but put forward higher requirements for information communication security, so Ding Bridge to provide security subnet for the public security and other users in terms of technical solutions, in order to better meet their needs.
In general, broadband cluster can create greater value for users, represents the development direction of cluster communication, broadband cluster industry has a lot to do, Ding bridge will never stop.
Three focus on cloud and end, work together with partners to achieve win-win results
Ding Bridge is the cloud pipe end of the overall solution provider. The pipeline mainly relies on the hardware platform of Huawei base station, the parent company; Cloud is a platform and window to provide rich customized services; The terminal is the ultimate carrier to realize all the services. Deng Biao said that Dingqiao will maintain the strong competitiveness of the pipeline on the basis of cloud and Duan two hair force, to provide more professional services, hand in hand with partners to achieve a win-win situation.
(1) Promoting terminal serialization
End is the serialization of the terminal, Tripod bridge now has 7 series of car, 6 series of relatively low-end consumer terminals and 8 series of professional mobile phones.
This year Ding Bridge will soon launch a new series of ultra-thin large-screen terminals. This series of terminals is between professional mobile phone and consumer terminal, which can be used as professional cluster machine and general police application. Many customers who have got the prototype are very interested in it, and it will bring a fresh feeling to the industry after its official launch.
Ding Bridge products will form 3, 6, 7, 8, 9 several series, 3 series of chips, 7 series of car, the other three series is different levels of terminal. Ding Bridge will continue to maintain the richness of terminal form, strong performance and adaptability to business applications.
(2) Cloud platform and cloud ecology
Ding Bridge in the cloud this goal is very clear, is to do a good job in the cloud platform, cloud ecology. "Three thousand weak water, only take a ladle", Dingqiao will play its advantages in the cloud, help partners according to their strengths and positioning in the industry, for users to do customized development.
Mr Deng said: "Huawei's development experience tells us that overarching is not the optimal development path, and 'eating alone' will often make a good industry do badly. Therefore, after I joined Dingqiao, I repeatedly asked the company to do a good job on the platform, manage the boundary, empower our partners, and work together to achieve win-win results. "This is not a slogan, but a development strategy that we have persevered with despite other opinions."
The partners of Dingqiao visited and exchanged views at the summit site
Now, Ding Bridge has a large number of excellent partners at home and abroad, and achieved phased results. For example, Hikvision and Dahua in the field of video communication; The business field of Deace, Hexagon; Face recognition field according to the map etc... "The lone lift is difficult to rise, the crowd is easy to follow", with the extension of business, Tripod Bridge hopes to have more partners to join in, create brilliant.
(3) To provide more professional services
Broadband private networks make it possible for networks to carry richer services. With the continuous business enrichment, private network operation strengthening, Ding Bridge will provide users with more professional services.
Take the public security private network in Huheh city as an example. The government of Huheh City plans to transfer more police types and government affairs clients to the private network, which will increase the number of users of this network and make the needs of users more diversified. Dingqiao will also carry the related applications of the Internet of Things on this private network to help the construction of Hohhot smart city and solve the "urban diseases" such as parking difficulties and traffic jams, which not only saves a lot of costs, but also is safe and reliable. But the extension of these functions, is not necessarily suitable for users to do, tripod bridge needs to provide more professional services, even including consulting may be a future service products.
Or take the big data mentioned earlier. Now the public security system has established a corresponding prevention system using data, but it needs to complement each other's advantages with enterprises to jointly develop big data. Dingqiao is now involved in the mode of consulting services through relevant key engineering laboratories, combined with the ability of big data, to help users do some intelligence prediction and pre-research analysis. So Tripod Bridge in the future through professional ability, combined with the needs of the industry, to provide some higher value services.
Management and culture is one of the core competitiveness of an enterprise
Management and culture is one of the core competitiveness of an enterprise. A good corporate culture and management system can optimize the allocation of resources and form stronger cohesion and combat effectiveness.
Mr. Deng Biao, CEO of Dingqiao
Deng Biao believes that there is a lot of management experience, but the most important thing to lead a company is to grasp the three key points of value creation, value evaluation and value distribution, and realize the mutual promotion between these three elements. If the company can accurately measure and evaluate the performance of every employee, and give him reasonable rewards and development opportunities based on the results, he will stay in a good state and go back to create greater value. The core of Huawei's ability to grow from a small company in 1987 is also because of this. Ding Bridge now has more than 1,000 employees, can continue to lead the development of broadband cluster industry, but also grasp this core, so that the entire organization performance is higher, with the power to keep moving forward.
Another is corporate culture. Corporate culture is very important. Sometimes there is no capital or resources, but a strong culture can bring people together, which is a valuable intangible asset of an enterprise. "Dingqiao already had a relatively mature corporate culture," says Mr Deng. After I came to Ding Bridge, I think there is still something missing, which is to Continue to improve." Tripod bridge requires every senior executive of the company, employees should have this kind of self-critical spirit, can constantly introspection, see their weaknesses, and make plans to improve. The cultivation of this corporate culture is conducive to the improvement of the whole work performance of Ding Bridge, and also coincides with the concept of western PDCA quality management system, namely, Plan(plan)→Do(implementation)→Check(inspection)→Action(improvement). Dingqiao integrated the self-critical thought in the Chinese context, but also took into account the cognition and understanding of foreign employees, the unified as continuous improvement, has been accepted by everyone, and gradually become an important part of the corporate culture.
With the expansion of global business and the expansion of the scale of the company, Ding Bridge will also continue to innovate in the management system, shape a more powerful corporate culture, and drive the rapid development of the company.
Five conclusions
According to the global special network to understand, in order to build core competitiveness, Tripod bridge to annual sales revenue about 30% of the high proportion of investment to strengthen research and development, in order to build a world pattern. Dingqiao also sticks to the strategy of being integrated, dedicates itself to building an open business platform, handing customized business to partners, and helps partners develop rapidly through training empowerment, sales incentives, joint promotion and resource support. In 2017, the annual sales revenue of many partners of Dingqiao has exceeded 100 million yuan, truly realizing openness, cooperation and win-win situation.
At present, the broadband cluster industry has entered a period of rapid development. In 2017, the broadband construction projects of various industries have exceeded the historical sum. With the further enrichment of business applications, the value of broadband private network will be further expanded. Focusing on broadband cluster field, Dingqiao will have greater use in the future, and will work with partners to build a healthy ecology and a win-win future.
