In the hotel industry, there is a saying: the member wins the world. The cost of attracting a new customer is about 5 times that of keeping an old customer. Therefore, member marketing -- maintaining customer loyalty, mining customer's subsequent consumption power and lifetime consumption value -- has become an important link that cannot be ignored in the operation of many hotel brands. And in this respect, was rated as the most popular hotel brand in China and won the "most investment value brand" ---- Yishang hotel, the average rental rate remains above 90%, for peers to follow suit, what is its source of wisdom?
Choose the right way, focus on core members
As the economic consumption demand continues to upgrade, the core target group of the hotel is also changing, in order to pay attention to quality and cost-effective business travelers become the mainstream consumer population. A lot of hotel efforts, in a variety of promotions, gifts and other ways to recruit members, to expand the membership base, all the results of the sand and mud, often just harvest some for the promotion of the non-core members. Yishang Hotel is a standard mid-end business hotel chain brand created by Dongcheng International Group. As we all know, chain hotels have a strong ability to export central customers, ensure the occupancy rate of stores, optimize and enrich the rights and interests of members. For the elite business travelers who travel frequently, long-term use can enjoy the most preferential prices, enjoy more preferential treatment at a lower price, perfect for both cost-effective and high-quality value pursuit, Yishang hotel precise targeting of the target population, gather core members, member marketing nature.
Keep up with The Times and exceed members' expectations
Fan economy era, Yishang hotel marketing in the spirit of uncompromising members of endless new experience exploration, continue to create a new surprise experience, absolutely capture the hearts of members is a master stroke. With the mature "black technology" technology of Dongcheng International, Yishang Hotel members can directly realize a series of consumer service processes from booking, room selection, payment reservation, check out, invoice and so on through mobile phones. When checking in/checking out, they only need to brush their ID cards at the front desk without staying or waiting for the whole process. According to the needs of customers, more accurate product adjustment, marketing planning, member rights and so on. Continuous improvement of the platform construction, to improve customer satisfaction, in some of the hotel's operational decisions also plays an important role.
Cross-border cooperation to enrich members' rights and interests
In addition, Yishang Hotel stands on the shoulders of the "giant" of Dongcheng International, and continues to extend the membership system. Through cooperation with many cross-border fields, members can enjoy more convenience and rights and interests. In terms of finance, it has exclusive co-branded card integrating financial functions and members' rights and interests. In terms of entertainment, members can enjoy unique exclusive membership benefits and activities in Jinyi Cinema and Youku and other platforms; In terms of travel, members have various privileges such as free riding and airport pick-up... For members to build accommodation, travel, leisure, entertainment, business as one of the service ecosystem, its advanced innovation consciousness and marketing concept is also the true portrayal of "advancing with The Times, think of members have not thought".
Customer group vitality, online and offline combination
In terms of customer base stimulation, Yishang Hotel fully combines big data and marketing experience to carry out a variety of creative and communication heart-warming activities, which are highly appreciated by members. From the creative "Save the Single Dog" on Singles Day to the Christmas Eve Christmas PARTY, the hotel not only has warm and warm holiday care, but also has interesting creative interaction, attracting millions of members to participate in. And bring considerable consumption transformation.
Loyal members, is any hotel brand is eager to have a scarce resource, Yishung hotel precision member marketing is unique, has a high base of high-quality loyalty member system, in the middle of the hotel market and join the investment field all the way, naturally is reasonable, expected.
