On June 28, with the theme of "Leading innovation, win-win cooperation", ZTE officially kicked off the Mobile World Congress - Shanghai 2017 (MWC Shanghai) tour. As the world's leading provider of information and communication software solutions, ZTE Soft Innovation Co., LTD., will focus on the core concept of "intelligent operation" during the four-day exhibition, to convey its leading strength in the field of digital operation transformation to the industry.
With the advent of the era of digital economy, the gradually mature breakthrough technology and the large-scale development of digital business have brought subversive changes to the world. Global operators are moving according to demand, and the process of digital transformation is accelerating. The smart channels, smart opening and the new generation of ZSmart solutions tailored for operators by ZTE Softran help operators successfully upgrade and improve operation management in the tide of digitalization.
Intelligent channel, open a new era of operator channel operation
The continuous rise of rigid operating costs and declining business volume make operators entity channels face great pressure. The bionic human intelligent channel operation system built by ZTE Softcreate based on big data intelligent learning technology provides intelligent channel solutions for operators on the basis of knowledge precipitation through machine learning. This scheme makes use of data integration and operation to achieve flexible command, and gives full play to the advantages of channel contacts and collaborative scheduling to achieve precise touch, helping operators to further promote the centralized management reform of physical channels, and finally realizing the concept of "service is operation".
Smart operation will help implement the "Great Connectivity" strategy
In the era of mobile Internet, users are eager for the second-level network opening and extreme experience. However, the service opening function of the existing business operation support system is limited by the traditional technical framework, and the shortcomings are increasingly prominent. Zte Soft Creation uses process scheduling technology and network capability to create new intelligent opening solutions to help operators achieve standardized business opening capabilities. The solution features independent deployment, high cohesion, low coupling, and distribution. It shields network differences for services and provides a set of fast service response mechanism to connect multiple departments and posts at the front and back ends. It becomes the hub and core of the service support system for all parties to interact, helping operators to further improve service opening support capability.
ZSmart, towards the digital transformation of the full cloud
The expansion of digital services and the rise of e-commerce have not only increased business complexity, but also increased customer expectations of the experience of using the business to an unprecedented level. Zte's new generation of ZSmart 9 solutions for operators to survive and develop in the digital age, based on the cloud structure, through the deployment of micro service center and elastic self-adaptation, to achieve more agile operation; Through the generalization of product catalog, multi-channel acceptance and partner enabling platform to enable operators to realize the platform economic business model; Through big data analysis and DDX technology, intelligent decision-making and precision marketing are realized; Through omnichannel contact and digital CRM, more diverse and personalized user experience is provided.
As an enabler of efficient operation, ZTE Soft Innovation will help operators build digital operation capability and successfully achieve digital transformation. Today, ZSmart solutions have been commercialized at scale in more than 80 countries and regions, successfully serving 145 operators and more than 700 million end users. Welcome to Booth D20 in Hall W5 of Shanghai New International Expo Center during the MWC Shanghai Exhibition. Zte Soft Innovation will share with you more of the latest technologies and solutions of digital transformation.
