In April 2017, the "IP Home" APP was put into trial operation, and in less than two months, it has been "warmly welcomed" by many parties. In addition to the support of the top 50 writers in Forbes China Original Literature Ranking in 2016, many reading platforms of China Literature Group, as well as Tencent Animation, Huayi Brothers, Letou Games and other comics and video game enterprises are vying to enter the site, thus attracting numerous media interviews.
According to the report "White Paper on China's Pan-Entertainment Industry in 2017", the total value of the core pan-entertainment industry in 2016 was about 415.5 billion yuan, and it is expected to reach more than 480 billion yuan in 2017, with a growth rate of more than 15%. With the advent of pan-entertainment era, Internet literature is the largest content source of IP market, but IP development has not yet formed a sound system. Liu Dong, CEO of Wuhan Weitao Technology Co., LTD., said in an exclusive interview with Liyun.com that the current IP trading market has two drawbacks: information asymmetry and opacity.
In view of these drawbacks, Liu Dong founded IP Home, hoping to make the IP transaction process transparent and standardized, open up the IP upstream and downstream industrial chain, and create a trading platform for the IP whole industrial chain with more objective data, more accurate demand and more transparent transactions.
On the IP home platform, information about works such as "core selling point", "see the full text in one sentence", "introduction of characters" and "plot highlights" is clear at a glance, and the copyright owner and salable copyright situation of works are clearly visible. It is understood that IP home will develop a demand curve within a period of time through big data analysis based on the user behavior data of many institutions, accurately match the needs of both sides of the transaction, implement customized, and realize the optimal allocation of resources. In addition, the platform has seven core functions, including copyright transaction, IP directional recommendation, comprehensive ranking of the whole network, industry in-depth report, reverse customization service, copyright registration channel, and industry networking circle. At the same time, from copyright registration, IP operation, transaction cooperation and other aspects, it provides a complete set of service solutions for creators to help them carry out copyright maintenance and personal brand development.
With the continuous specialization and refinement of operation, Liu Dong, the "leader", revealed in an interview that IP Home will soon promote the establishment of the first talent pool of the whole entertainment industry chain in China, and jointly introduce the film tour industry fund, so that IP home's transactions are not only standardized and transparent, but also allow the platform to track the later development and execution, forming an ecological chain through the whole industry. Achieve a new milestone of pan-entertainment industrialization.
