On May 15, China's leading supply chain service enterprise Yiyatong "Starlink O2O business model Promotion Conference" was held in Shenzhen. Zhou Guohui, chairman and CEO of Yiyatong, said that the core of Starlink's O2O business model is to build a bridge connecting brand owners, retailers and consumers, to bring every participant in the ecosystem to control the huge opportunities in the future, and to show the new circulation in front of brand owners, retailers and consumers, which is a higher level, more core and important concept.
Mr. Zhou Guohui, Chairman and CEO of Yiyatong
"New circulation" crack retail pain point, open a new era of circulation
The e-commerce market reached $750 billion in 2016, according to data released by the National Bureau of Statistics. However, with the evolution of O2O, the defects of excess connection and insufficient integration of e-commerce are gradually exposed. Although the new retail concepts of Alibaba and JD.com allow small and medium-sized retailers to enjoy Internet dividends, they cannot essentially integrate the industrial chain and supply chain, so as to truly promote the development of the real economy.
As a leading enterprise in supply chain for 20 years, Yiyatong has provided professional supply chain services for more than 2,000 well-known enterprises at home and abroad. Its carefully built "Deep380 platform" has become China's largest circulation and distribution service platform. With strong offline supply chain service system as its core advantage, Yiyatong has helped millions of small and medium-sized retailers to transform and upgrade. At the time of the new retail boom, Yiyatong, through the integration of offline and online development, has launched a number of innovative Internet products such as Starlink Cloud store, Starlink Cloud store, Starlink Life, Starlink Friends Store, and tried to build an upgraded version of commodity circulation system starting from the upstream supply end and finally the retail terminal, opening a new era of circulation industry.
According to experts, new retail focuses more on going from online to offline, helping traditional brick-and-mortar stores realize the application of Internet technology, which is a peer-to-peer improvement and cannot fundamentally solve the pain points of the industrial chain. In contrast, "new circulation" is an upgrade of the whole chain of the commodity circulation industry. It not only helps retailers solve the three problems of inventory and logistics, store flow and improving consumers' shopping experience, but also solves the real pain point of the majority of retail practitioners -- the barriers between brand operators, channel operators and small and medium-sized retailers, and promotes the intensive sharing of resources among brand operators, channel operators and retailers.
Build O2O new ecology to help retailers transform and upgrade
It is reported that Yiyatong integrates massive supplier resources accumulated over the years, covering 2000 brands at home and abroad, the total SKUs of goods more than 400,000, will completely change the traditional circulation mode in the fourth and fifth tier cities big brand channel sinking extremely difficult situation. Compared with the traditional circulation mode which is linear and lengthy with scattered resources, the new circulation represented by Yiyatong Star Link presents the characteristics of flatness, intensity and co-bionization. It thoroughly solves the pain points of traditional circulation with the thinking of sharing economy and reshaps the new circulation pattern.
Starlink Lifestyle Supermarket
According to the relevant person in charge of Yiyatong, Starlink takes community O2O as a breakthrough, and continues to provide services for brand owners/manufacturers and terminal store owners, so as to truly meet consumers' shopping needs, so as to help small and medium-sized retailers gain more sales revenue, help brands occupy a larger market share, make consumers more convenient and save more money, and achieve a win-win situation among three parties. From brands to retailers to consumers, Yiyatong Star Chain will build O2O/B2B2C business ecological closed loop with innovative development of the new circulation concept, to bring every participant in the ecosystem to control the future of huge opportunities. The construction of the ecosystem enables the terminal retail stores to stand on the overall platform of Yiyatong, obtain more high-speed and efficient development space, bring new opportunities to the upgrading and transformation of small and medium-sized traditional retailers, and promote the real economy at a low tide to embark on the road of revival.
Yatong "Starlink Dream +" started
China's supply-side reform is the general trend, and the supply chain is the most crucial link in the reform. Yiyatong Star chain to supply chain as the core, will open a new era of new circulation. It can be said that Iacon has obtained the invitation to enter the retail "party" of the future.
