In 2016, with the help of financial capital and the Internet, the pan-entertainment industry has gradually become an important driving force of China's new economy. According to statistics, in 2016, the scale of the entire pan-entertainment industry exceeded 500 billion. In the process of the great waves, eager works are increasingly rejected by the industry and the audience, "small fresh meat + shoddy production" is difficult to have a foothold; Adhere to the "spirit of ingenuity" of the production of the express train of IP commercial value, leverage the fan economy, obtained the benefit and reputation of the double good, the content of the king to return to the mainstream has become the industry consensus.
The market determines that high-quality IP will still be an important battlefield for capital grabs, but for the practitioners of the whole pan-entertainment industry, the copyright transaction of tens of millions of dollars is still operated under the condition of upstream and downstream information opacity. In order to find IP, in addition to referring to the popularity of writers and the flow of works, most producers have to rely on the industry recommendation of this original way to find gold. At the same time, countless creators are in the works of the way out of trouble: "Gu Fang do not admire" and other big IP meet people not good experience, let well-known writers worry about quality IP pearls; Little writers without fame and connections are even more helpless, and most of their painstaking work has been annihilated by massive works.
How to break the information barrier between copyright trading parties? The emergence of "IP home" or will fill the gap in the industrial chain. By clearly defining the copyright owner and the available copyright, as well as connecting the copyright owner and the buyer with one click, "IP Home" wants to build an authoritative and standardized copyright trading platform and form an ecological chain through the whole industry. At the same time, "IP home" will also use big data detection to formulate demand curves, accurately match the needs of both sides of the transaction, and realize optimal allocation of resources.
Direct at the industry pain points, penetrate the whole industry chain, attract the industry's first-line companies to settle
Now the IP market is a jumpy mess. In order to solve the practical difficulties encountered in IP trading, the industry application APP -- IP Home, led by the pioneer of IP industry, Wuhan Weitao Technology, has been officially launched recently.
"IP Home" includes the core elements of the whole IP industry chain development, such as film and television, games, animation and peripheral brands, and integrates first-hand authoritative information, in-depth industry analysis, third-party objective IP heat display, customized collection, IP promotion, and copyright trading.
At present, the platform has a first-line reading platform in the industry. In addition to the Qidian Chinese website, Trands Chinese website, Yunqi Academy, Qidian Girls' website, Xiaoxiang Academy, novel reading network, and novel novels under the system of China Literature Group, which is the dominant online literature group, it also includes the current mobile end rooky reading technology, as well as dozens of large and medium-sized reading platforms scattered all over the country. With the gradual rise of the type of web writing, these platforms have become a force to be reckoned with.
In addition, "IP Home" has attracted film and television companies such as Huayi Brothers and Huace Film and Television, game companies such as Tencent Games and Perfect World, as well as many frontline investment institutions to settle in. At the same time, nesting to attract phoenix, invited to join many animation content providers, such as Tencent animation, two points ten, etc.
Break the rules of the industry, provide one-stop service, IP transaction to the assembly line
"IP Home" founder and CEO Liu Dong said, "IP home" team members are more than 10 years in the field of online literature, film and television, animation, game industry, in the IP trading, IP selection, full copyright operation and writer brokerage and other fields have rich experience. "IP Home" will be built into an authoritative and standardized copyright trading platform, achieving a new milestone of pan-entertainment industrialization.
In traditional copyright trading mode, information asymmetry causes communication barriers between copyright trading parties: on the one hand, it takes a lot of energy for the purchaser to understand the value of IP, who owns the copyright and which copyright has not been sold, etc., on the other hand, the author knows little about IP development in the downstream of the industrial chain. And in the "IP home" platform, "core selling point", "a sentence to see the full text", "character introduction", "story outline" at a glance, works copyright ownership, available copyright situation clearly visible, individual creators, real name authentication can upload their own works to sell copyright, the purchaser can contact the copyright side, and in the station dialogue, communication unimpeded.
The online ranking function also includes the whole network data of online literature, movies, TV series, mobile games and animation IP in the field of pan-entertainment. After obtaining IP information, the purchaser can make horizontal comparison between the target works and the high-quality IP selected by the IP expert team from the massive works, so as to evaluate the development and purchase value of IP from an all-round and multi-angle.
Objective data is the most persuasive and effective information. "IP Home" will develop a demand curve for a period of time based on the behaviors of a large number of institutional users and through big data detection, so as to implement tailor-made and accurately match the needs of both parties.
The rich form of content realization gives birth to the reverse customization function of "IP home". On the platform of IP Home, certified companies or individuals can post solicitation, customize scripts for their own projects, comic book covers for novels, novels for games, etc., to strengthen the sustainable development ability and core competitiveness of IP.
In addition, the platform will provide creators with a complete set of services from IP operation, copyright registration, copyright transaction and other aspects, and help them to carry out copyright maintenance and personal brand development.
Fill the gap of network drama, network big demand for high quality IP
Taking root in the entertainment sector, "IP" wants to do much more than solve the dilemma of opaque copyright transactions. Liu Dong said that the mobile Internet is reshaping the behavior habits of today's users, it is expected that the future network production content, especially network drama and network movie is a more clear outlet, network movie and network drama will have a huge demand for high-quality IP, in the background of increasingly tight head IP, this gap will be filled by the small and medium IP still in the value depression.
On the other hand, by observing the development process of online IP, we can find that not all online novels can be called IP. As can be seen from the creation years of Jade Dynasty, Ghost Blows Out the Lamp, Tomb Robbing Notes and other works, most of the popular IP adaptations in recent years were made 10 years ago. The main factor that causes this phenomenon is that in recent years, wireless works that make fast money become popular in large numbers. Many authors are focused on the money. Although the works are popular, they are not deep enough to form high-quality IP, and therefore cannot be developed in multiple dimensions.
Another vision of IP House is to become an incubation base for creators, so that the direction of creation is no longer just driven by traffic, and writers can make efforts in content and plot and calm down to create good works.
It is reported that less than a month after its launch, "IP Jia" has attracted high attention from the industry. The top 50 writers of Forbes China's original Literature list have expressed their full support. At present, several investors have offered olive branch, hoping to jointly develop the project through the recommendation of IP. Liu Dong said that IP home is not only a platform that will make data more objective, demand more accurate and transaction more transparent, but also the formation of an ecological chain, where copyright parties provide IP, producers match professional teams to produce, and first-line investment institutions provide sufficient funds to achieve win-win cooperation.
