On May 8, 2017, Phoenix Bicycle's 120th anniversary celebration and industry Summit Forum was grandly launched at the Intercontinental Hotel of Shanghai National Convention and Exhibition Center, which was a great gift for the first China Brand Day two days later. Back in 1897, the first bicycle company in China, Tongchang Bicycle Company, was born, and then the "Phoenix" brand became famous all over the world. Looking at the history of human commercial civilization, few enterprises have spanned a century, and the global brand is also rare. Through 120 years, across Asia, Europe, America, Latin America and Africa market of the phoenix, how to achieve sustainable development, and in the long history of shining? Follow the reporter to the scene to find out.
Phoenix Bicycle industry Summit Forum
Present Chinese Brand Day: Phoenix Bicycle releases new products on its 120th anniversary
In the outer field, a time corridor shows the history of Fenghuang bicycle. Ms. Liu Min, Deputy Director of Shanghai Municipal Commission of Commerce, Mr. Ma Zhongchao, President of China Bicycle Industry Association, Mr. Liu Jian, Deputy Governor of Jinshan District, and main leaders of Shanghai Phoenix Enterprise (Group) Co., LTD. (hereinafter referred to as "Shanghai Phoenix") participated in the celebration ceremony of the 120th anniversary of Phoenix Bicycle. Mr. Zhou Weizhong, Chairman of Shanghai Phoenix, introduced: "Phoenix" as one of the representatives of time-honored brands, on the occasion of the 2017 China International Bicycle Show, before the first China Brand Day, on the 120th birthday of the enterprise, we invite all guests to participate in the event, witness the growth of the century-old brand, share the experience of brand cultivation, discuss the future development of the industry, and commend the enterprises in various periods, He is an outstanding representative who makes outstanding contributions to the inheritance and promotion of Phoenix brand.
Ms. Liu Min, Deputy Director of Shanghai Municipal Commission of Commerce, delivered a speech
Mr. Ma Zhongchao, Chairman of China Bicycle Industry Association, delivered a speech
According to the establishment of the first "China Brand Day", Zhao Ping, director of the International Trade Research Department of China Council for the Promotion of International Trade, said that in order to achieve the ultimate goal of stimulating the consumption of independent brands, it is not enough to only rely on the exploration of enterprise connotation and the establishment of brand Day, but also must make some achievements in the quality, performance, reputation, sense of science and technology that consumers are most concerned about, in order to meet the needs of consumers. The site released MINTBIKE electric power bike "mint bike" and city fairy electric bike U1 "cloud horse" two black technology products, is completely from the perspective of consumers to do customized development. As a big move by Shanghai Phoenix and Mint Smart Manufacturing, "Boche Bike" redefines intelligent electric powered bikes with its standard modularization that has attracted much attention in the industry, providing an opportunity for the public to ride better and smarter vehicles. It also provides more possibilities for the development and improvement of the sharing economy model. The minimalist "Yunma" from northern Europe has a smooth and light body, which can bring consumers unprecedented easy riding experience. The unique design of the battery not only provides extraordinary power, but also is an emergency charging bank. The unique design is simply tailor-made welfare for the mobile phone party. Both the modularization and dual-use of "Mint Bike" and the three-second battery replacement of "Yunma" can reflect the efforts made by Shanghai Phoenix to combine traditional bicycle industry with Internet technology, as well as the life concept of green travel, low-carbon environmental protection and fashionable cycling conveyed by Phoenix Bicycle. It has also become the foundation work of Phoenix Bicycle in promoting supply-side structural reform, expanding quality consumption, and realizing the three-step upgrade from Made in China -- Made in China -- Made in China.
The Phoenix is spreading its wings at the right time: the centuries-old company undertakes new development and innovation
Shanghai Phoenix originated from Tongchang, the first bicycle company in China, in 1897, and has been developing for more than a century. The brand history of Phoenix Bicycle is also the history of the development of national industry in the past hundred years. In 1897, national entrepreneur Zhu Tongsheng founded the first Chinese bicycle shop in Shanghai -- Tongchang Bicycle Shop. On January 1, 1959, the Phoenix brand was officially launched and then swept the country to the world, becoming a symbolic symbol of made in China. In 1993, Shanghai Phoenix became the first bicycle company listed in A shares. In 2006, it was identified as a "Chinese time-honored enterprise" by the Ministry of Commerce. In 2010, with the consent of Jinshan District Committee and government, the mixed-ownership transformation was implemented. In 2016, with the support and consent of Jinshan leaders, the joint-stock company was renamed "Shanghai Phoenix".
The development road of Phoenix Bicycle reflects the development road of Chinese time-honored brands. In February this year, 16 ministries and commissions under The State Council, including the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Culture, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, jointly issued the Guiding Opinions on Promoting the Reform, Innovation and Development of Time-honored Brands. It clearly pointed out that promoting the development of time-honored enterprises can not only provide more high-quality, distinctive and competitive products and services to the market, Moreover, it is of great significance to further promote the supply-side structural reform, expand quality consumption and carry forward the excellent traditional Chinese culture. Ma Zhongchao, Vice president of China Light Industry Federation and chairman of China Cycling Association, said at the industry summit forum: Mixed-ownership reform contains the Chinese dream of the Chinese business community. What we all expect to see is a group of Chinese enterprises that have the credit and norms of state-owned enterprises, but also the flexibility and incentive mechanism of private enterprises. At present, as the only listed company in Kingsoft that is relatively controlled by the state, Shanghai Phoenix has witnessed the continuous appreciation of its brand assets in the process of mixed ownership reform. It has not only assumed the exemplary and exploration role of enterprises in transformation and innovation, but also driven a new round of collective development of century-old brands.
Embracing the Post-Sharing Era: The Development and future of the bicycle industry in the Post-sharing Era
In the past two years, the vigorous rise of shared bikes and shared economy has promoted the reform of the bicycle industry, and shared bikes have gradually stepped from the initial "savage growth" into the standardized and orderly growth of the post-sharing era. With the background of 2017 Shanghai International Bicycle Show, Shanghai Phoenix organized all the distinguished parties and stood for the first time from the perspective of the industrial chain. It will bring together producers, manufacturers, users, maintainers, managers and sellers from the whole industrial chain to create a high quality and high interaction summit forum, aiming at promoting the development of China's bicycle industry and sharing the economic dividends of The Times. And share and discuss the development road of the century-old brand and the way of bicycle innovation and upgrading.
According to iResearch released on May 2 "2017 China shared bike industry Research Report" on the future development trend clearly pointed out that overseas markets are the future direction of shared bikes, and with the sharp increase in the number of bikes, vehicle parking, post-maintenance and other problems are increasingly prominent, the urgent call for fine management. As China's largest self-owned brand in export volume for 40 consecutive years, Phoenix Bicycle not only has unique overseas market and channel resources, but also can provide complete vehicle management solutions, which has laid a solid foundation for brand support, technology research and development, and international development for partners in the post-bike-sharing era.
So far, Phoenix Bicycle 120th anniversary celebration and industry summit forum came to a perfect end. With a history of 120 years, Phoenix Bicycle is a successful representative of many old freshmen and will be the star of the first "China Brands Day". From classic to create a young fashion, in the image upgrade after a gorgeous turn, not only sales performance is excellent, also back to the mainstream fashion. Look to the future, imprint inheritance; Classic Phoenix, spread wings Heng Xiang!
