A special space for conveying Korean Wave culture
- The D3 floor of the main branch of Duta Duty-Free Shop opened the "Shiren Tang Hall", which has both exhibition and sales functions
- Multimedia art displays and Korean folk products are available
In order to provide customers with more vivid and interesting shopping experience, Duta Duty Free Shop, the first duty free shop in South Korea that operates until late at night, has specially launched the "Shiren Hall" which integrates display and folk products shopping in its D3 floor Hallyu Hall.
Dota Duty Free shop "Seimidangwan" is the only special cultural space in Korea where users can experience Seimidang scene and sell related products, which was launched by Seimidang Gallery, a company that owns the right to use content related to the TV series "Seimidang, Kwangs Diary" and the right to produce and distribute MD products.
It is worth mentioning that there are not only multimedia displays using modern techniques to interpret Shi Ren Tang's works, but also a variety of related set design products. In particular, we can experience the multimedia display of Shi Ren Tang's works, so that the pure works of art can have zero distance contact with customers through media technology, so as to achieve the real communication and experience between customers and the works.
In addition, the series' Diary of Seimdang and Kwang 'will showcase a variety of MD products that can fully experience the value of Korean culture, such as the drama photo area, mobile art, and multimedia display, so that customers can experience Korean culture in a more authentic and interesting way. There are more than 120 Korean products including ginseng, red ginseng and traditional tea, which are indispensable to foreign tourists when they visit Korea, as well as silk scarves, eco-friendly bags, umbrellas, fans and lighting.
In addition, Seimdang Hall is equipped with an area for taking pictures of dramas and a mobile art experience area made with lighting equipment to make customers experience Korean culture more realistic and interesting.
A source from Dota Duty Free Store said, Seimidang Pavilion is Korea s first multimedia experience space that displays information about Korean dramas, Korean culture and shopping. The project, developed after the recreation of the Descendants of the drama Sun, will enable more visitors to experience more diverse Korean culture and upgrade their duty-free shopping experience.
Meanwhile, on the D3 floor on the same floor as Seimdang Hall, Hanbok brand TCHAI KIM, which interprets traditional Hanbok culture in a modern way, and LG Cosmetics' ReFa and other related brands will be presented together, bringing you a duty-free shopping trip beyond your imagination.
