Home furnishing industry market transformation in many dealers in which "dizzy", after nearly a year of bold exploration and taste, Hua Nai Lijia found a very important trend of development reform and transformation, that is, how to become a service provider. Huanai has been engaged in the home furnishing industry for more than 20 years. In the future, it will no longer rely on gross profit to gain income, and will reform the product application, design and a variety of professional services. The era of creating value with service has come.
Huannai has recently formed an important cooperative relationship with a series of household brand enterprises, and is advancing rapidly. The cost of acquiring customers is diluted by selling more products to customers without changing the cost of acquiring customers in the short term. For example, you can sell tiles and bathrooms cheaper. Because when you make a kitchen cabinet, the cost of getting a customer is zero. The company now directly serves nearly half a million households a year and counting, and that doesn't include the customers it has served for nearly 20 years. According to these customers to match their preferred kitchen cabinets, floors, wooden doors, furniture, this is the recent efforts to promote Huanai, but also an important plan in the field of Huanai. Hua Nai will no longer be the largest ceramic tile sanitary ware circulation enterprise in China, but to the first complete category of the distributor.
At the beginning of the year, President Li Qi put forward the core service concept of "to meet customer needs as the center", emphasized the importance of service once again, and advocated doing a good job of customer service inside the company from top to bottom. Only to meet the needs of customers, enterprises can become bigger and stronger, in order to maintain a leading position in the industry. Huannai has been working hard in the building materials service industry for 23 years. In these years, through observing and thinking while serving, we find the problems that need to be changed. For example, how to change the communication technology and sharing technology of service through science and technology, an advanced service technology will face the problem of investment. Nowadays, every company in the society has its own ERP system, database and delivery system, which is actually a waste to some extent. Therefore, as an enterprise engaged in service for a long time, Huanai is determined to open its more than 20 years of customer resources, service experience and professionalism to the whole industry. Through open resources, more enterprises and more customers can serve and experience, which is the change of Huanai through science and technology. This reform for Huanai, will also be able to spread along with the continuous improvement of service cost to customers, because sharing, so no longer heavy.
In short, service branding is the future of the whole household industry sooner or later to face an important battle. Wanai uses leading technologies and systems to centralize and independent scattered service companies, allowing them to establish their own brand and reputation within the sphere of influence, and turn services into brands. This will be the beginning of a new era.
