Exclusive interview with Li Chuanfeng, CEO of Reading Future, AR and AR early education products

When AR was prosperous and developed, the early education field almost became a stepping stone for the major development teams. In the face of numerous AR early education products, how should consumers choose? Reporters also consulted many industry insiders about these issues. Today, we had the honor to meet Mr. Li Chuanfeng, CEO of China Reading Future. Reading Future Digital Technology (Tianjin) Co., Ltd. is an innovative digital technology company based on the research and development and application of VR/AR virtual interactive technology. It has joined the national 13th Five-Year Plan key project "Skill Cultivation in subject teaching" general research group. The main product "AR English Stereoscopic show" is currently selling well, the company has a number of patents and independent intellectual property rights, can be said to be the domestic AR technology and AR education field leader.

Read future technology Co., LTD. Founder Mr. Li Chuanfeng and reporters talked about: "Foreign AR children's education products have been very diversified, painting, language, science and so on, involving a lot of subject areas, and also a well-known brand joint, and the domestic early education market is relatively lack of innovation, everyone's ability to imitate are too strong, always follow others' products. AR should not be a formalistic thing. If someone makes animal cards, everyone will follow suit, but ignore the scientific and interesting content. Nowadays, children are becoming more and more intelligent. In order to attract them, excellent content should be guided by real happiness and rigorous education concept. Only then can parents and children really like it.

Li Chuanfeng believes that although the AR industry has just started, there is no technical bottleneck, and the AR children's education industry can also become a virtuous circle. If you want to win the market, content is king is the same truth, good content producers to occupy the market. For example, when developing the "AR English Three-dimensional Show" project, the technical team of Yuefuai focused a lot of energy on market research, product development and content planning. It can even be said that they visited famous domestic educators all over the country. In March 2016, Professor Li Xiwei, a senior English early education expert, joined Yuefuai and reached long-term cooperation. Professor Li Xiwei provides scientific and systematic theoretical guidance for the future from the aspects of product positioning, product research and development, and personally writes the course outline for the future, which makes the content of "AR English Stereoscopic Show" so rigorous. In addition to using AR technology, the content is also very suitable for children as the enlightenment textbook for English learning. Whether it is AR early education or AR education, behind the high-tech means of AR, we must have a rigorous education heart. Behind the vivid and interesting picture is a whole set of educational ideas.

"There's a lot more to AR than education," Li says. "There are a lot of different industries that need AR. Taking the protection of cultural relics as an example, China now has over 4,000 key cultural relics buildings scattered throughout the country, among which 1,891 are immovable ancient buildings, some of which are in serious condition. The significance of Internet + is to enable new technologies to serve traditional industries more and better. AR technology can perfectly preserve or even restore cultural relics, so that ancient art can be passed on forever, which is beyond the reach of photos and other image materials in the past. We also hope to cooperate with people from all walks of life. Make a contribution to the development of various industries and the popularization of AR technology.