On the first day of the New Year 2017, the first International Fencing Open was held at the International Sports Center in Pudong, Shanghai. Hosted and operated exclusively by Universal Sports, the event attracted more than 1,600 competitors from around the world.
High-tech facilities facilitate the intelligent upgrading of venues and professional operation of international events
In order to create an international and professional level of fencing events, Wanguo selected the venue of this competition in the world's largest fencing hall - the World Sports Center. The World Sports Center covers an area of 35,000 square meters. Relying on its grand scale and advanced facilities, the venue will set up a warm-up area of 1,000 square meters, 82 fencing courses of international standard, and a final venue that can accommodate 1,000 spectators, as well as a high platform that can match the Olympic standard. At the same time, there is a professional team of hundreds of coaches as match judges, adhering to the principles of fairness, fairness and openness to make real-time judgments.
For this event, International Sports is committed to building a fully intelligent stadium, using Hawk-eye technology for the first time. The event video system has been certified by the International Fencing Federation (FIE) and meets the requirements of FIE. Through high-quality pictures and the corresponding playback rate, the moment of the player's hit can be more clearly displayed to the referee and the audience. Through the replayable video pictures, the referee can provide more accurate judgment basis and a more professional competition environment for the event.
In addition, the professional software certified by the International Sword Federation is adopted for the processing of competition results, with highly integrated data and abundant external interfaces to realize real-time collection of on-site data, external data transmission and real-time release of online data. At the same time, the newly developed "check in" intelligent recording system is adopted in 2016, which can provide the athletes' entry and real-time release and inquiry of their results, and realize the instant message sharing on mobile terminal. Registration, schedule, groups, event progress, results and so on can be obtained at a glance.
This competition also uses the Olympic standard large screen display, through the real-time data update, to provide timely and accurate event information and performance display for the audience and participants, to ensure the high quality of the competition and international first-class participation experience.
From a national perspective, the full range of scientific and technological measures adopted in this competition ensures the high quality of the competition, greatly improves the efficiency of the competition, improves the spectator experience and improves the overall experience of the participants.
It was selected as one of the first batch of key cultural projects of the World Expo to set a new benchmark for cultural exchanges
Behind the competition, is the International Sports Center in Shanghai (Pudong).
In May 2016, at the strategic signing ceremony of the first batch of key cultural enterprise projects in the Expo area, the Development and Management Committee of the Expo Area signed a strategic cooperation agreement with Wanguo Sports, and Wanguo Sports settled in the former African Joint Pavilion of the Expo, with a total area of over 35,000 square meters. At the same time, the World Expo Cultural Venues Alliance was also announced to be established, the International sports alliance has become one of the members. The alliance will revitalize cultural site resources in the Expo area and continuously strengthen the linkage development with various cultural, entertainment and performance platforms and markets. The Pilot Free Trade Zone covers the Pudong Expo site, Yaohua area and Qiantan area of the 2010 World Expo, with a total area of 9.93 square kilometers and a planned construction volume of 9.2 million square meters, which is the largest area under construction in Pudong New Area. As one of the three leading industries in the Expo Area, cultural and creative industries are an important part of building the Expo Area into Shanghai's "World City, Expo Highland".
The first group of strategic partners for key cultural projects of the Expo are all leading enterprises in various cultural fields. Only those enterprises with strong comprehensive strength in market share, enterprise management, venue operation and other aspects are likely to be shortlisted. The former African Joint Pavilion is the largest of the 11 joint pavilions at the Shanghai World Expo, covering an area equivalent to three and a half standard football fields. The establishment of Universal Sports in the African Joint Pavilion will set up a new benchmark project in the field of youth sports training and cultural exchange.
Innovating the first comprehensive Sports Mall in China to create a new model of venue operation
The main business of the World Sports Center is V3(fencing, swimming and cycling) as the core of a variety of sports training products, with the world's largest fencing training center, 80 international standard kendo, an area of 8,000 square meters; It has the first indoor air bicycle ring road in China, with a circumference of 600 meters. There are two basketball courts, a total of 800 square meters; The natatorium contains two swimming pools with a depth of 0.8-1.2 meters and 1.2-1.4 meters respectively, covering an area of 2500 square meters. It is one of the most advanced natatorium in Shanghai. The 2500 square meter dance center is the largest dance training center in Shanghai. The multi-functional event hall, covering an area of 3200 square meters, can accommodate 3,000 people. With complete hardware facilities and intelligent supporting equipment, it can support the holding of various events, cultural performances, exhibitions and other activities. At the same time, the venue is also equipped with a variety of life services such as coffee shop, restaurant, sports goods supermarket, which can not only provide professional sports training for teenagers, but also meet the needs of the whole nation for family fitness. This is the first comprehensive sports MALL in China. It's not just a combination of a stadium and a shopping mall, it's a completely new concept.
There are three types of venues in China: stadiums, gymnasiums, and sports malls. Gymnasiums are driven by business events, and gymnasiums are more conducive to sports. The sports Mall named sports theme mall is actually embellishing business with sports. The Universal Sports Center, on the other hand, enables business to serve sports. Sports is the main business form, which is the true meaning of Sports Mall. In most sports-themed shopping malls, sports is only one of their overall business forms, accounting for less than 20%. In contrast, the main body of the International Sports Center is sports, while the business is only its supporting form. This is also the biggest difference between the International Sports Center and other shopping malls combined with sports items. The purpose of the International Sports Center is not to promote other consumption through sports, but to create a one-stop family consumption center focusing on sports training for children.
According to the actual needs of youth sports training and national fitness, the International Sports Center reflects the professional, modern and safe spirit of ingenuity. Many details of the design fully consider the differences of the project, the characteristics of children, everywhere reflects the characteristics of health, safety and fashion. It is not only professional and scientific in sports training, but also entertaining and fashionable in sports and leisure. It is suitable for the whole family to participate in sports and fitness, which reflects the business philosophy of big family, big sports and big health pursued by the world Sports. Here, you can feel the professional quality, experience a variety of fun, to achieve a full range of exercise. Sport is a modern way of life here.
The appearance of Wanguo Sports Center also marks the 1.0 era of Wanguo Sports, which was dominated by single fencing business, and the 2.0 era of "fencing + big sports", which was dominated by business. As the beginning of China's sports MALL, Wanguo Sports Center is not only a masterpiece of Wanguo sports industry 2.0 upgrading, but also provides a new operation model for the comprehensive development and operation of domestic sports venues. It is the inevitable product of China's sports industry development and consumption upgrading.
In the future, the flagship store in the International Sports Center in Shanghai (Pudong) can cooperate with other sports culture training institutions to become a resource gathering place for youth training and related products and services, and improve the ability of resource integration. At the same time, Wanguo plans to open small-scale branch libraries of different projects in different places according to local conditions, so as to realize the national membership card. Wanguo will gradually build a three-in-one sports service platform, including Wanguo Sports Center, Wanguo Fencing Center and Wanguo Sports training, to realize the mutual circulation of products and customers. While making a good offline layout and expanding the scale of users, Wanguo Sports will combine online with other industries to build a "sports plus" industrial chain.
