On December 10th, 2016 China Brand Wangfujing (International) Promotion Week was held in Wangfujing Pedestrian Street in Beijing under the guidance of the General Administration of Quality Supervision, Inspection and Quarantine and sponsored by China Brand Building Promotion Association and China Brand Magazine. Tsinghua Tongfang made a wonderful appearance, allowing visitors to feel the charm of "Tongfang Smart City Construction Panorama".
As the world's second largest economy and the world's first trading country, our brand development has entered a new historical stage at present. In June this year, The General Office of the State Council issued the Opinions on Giving full play to the Leading Role of Brands in Promoting the Upgrading of supply and Demand Structure, which requires "vigorously promoting well-known independent brands, telling good stories of Chinese brands, and improving the influence and recognition of independent brands". We are committed to promoting the upgrading of supply structure and demand structure, and giving better play to the leading role of the brand.
As a supporting activity for the release of China Brand value evaluation information in 2016, this promotion week focuses on introducing the previous Chinese brand value evaluation activities, focusing on showing 50 Chinese brands, such as China's time-honored brands, high-tech, new finance, automobiles, electrical appliances, etc. Through display boards and other ways, Tsinghua Tongfang launched the "Tongfang Panorama of Smart City Construction", at the same time, through the vivid metaphor of "comparing a city to a person", unveiled the mystery of big data, let big data down from the altar, so that ordinary audiences can easily understand the unique charm of big data.
As a leading enterprise in China's smart city, Tsinghua Tongfang is backed by Tsinghua University's world-class disciplinary resources and rich industrial resources. The "Tongfang Smart City Construction Panorama" covers urban planning and design, intelligent application of government and industry, independent and reliable, public safety, urban energy conservation, ecological environment, urban operation and other aspects. From concept, to product, to industrial scale development, Tongfang has almost been involved in all aspects of smart city construction, which has created the unique development idea of smart city from a holistic perspective and the possibility of building a highly integrated smart city whole industrial chain. Over the years, it has been honored as "China's Outstanding smart City Construction Enterprise", "China's Top Ten Smart City Top Designer", "smart City Benchmark Enterprise", "Excellent Big Data Application Service Provider" and so on. This promotion week fully demonstrated the image and style of Tsinghua Tongfang brand.
It is known that Wangfujing, known as "China's First Street", with a total length of more than 1,000 meters from Dongsi West Street in the north to Chang 'an Street in the south, is a must-visit place for domestic and foreign tourists to Beijing. Just like the Eiffel Tower and the Champs-Elysees, it is well-known overseas and has become an important window for China to promote its culture, tourism and brand to the world.
This promotion week, which will last until 15th, aims to show the brilliant achievements made by Chinese enterprises in brand building, promote all sectors of society to enhance brand awareness, further play the leading role of brands, create a good atmosphere for the whole society to pay attention to brands, cultivate brands and protect brands, jointly promote Chinese brands to the world, and tell good stories of Chinese brands. Let everyone who comes to Wangfujing remember the Chinese brand, let the brand value deeply rooted in the hearts of the people, let the Chinese brand from here to the world.
