The United Nations has released a report that says there is "premature deindustrialization" around the world and estimates that two-thirds of the workforce in developing countries could be replaced by robots, Zhongguancun Online reported. The UN also noted the wider use of industrial robots in the automotive, electronics and electrical industries. Most of the manufacturing in these industries is in developing countries. In labor-intensive industries such as textiles, large-scale automation does not apply. Therefore, for low-skilled labor countries, such as Africa, the promotion of robots will increase the cost of production. So not in Africa, but in China? China has purchased more industrial robots than any other country every year since 2013, and may even become the world's largest industrial robot user by the end of this year! This means that more robots will replace workers and more unemployed people will be more likely in our country.
Many industrial workers may scoff at this news, thinking that such a thing cannot happen to them. Over-optimistic thinking, however, may end up regretting it. In fact, robots replacing workers' jobs have already appeared in our country. Foxconn recently deployed 40,000 robots to replace human labor. Foxconn has laid off 60,000 workers at its Kunshan plant. Foxconn's "machine for man" program is reportedly accelerating, with tens of thousands of robots being put into use each year. As the saying goes, "no one has a long way to go." For a person who is responsible for himself and his family, it is wise to make adequate preparations for the future.
But how can industrial workers prepare for the possibility of future displacement? Deng Hongbo, founder of Jianai Darenwu (Beijing) Technology Co., LTD., believes that the experience economy may become a huge market opportunity to create many flexible jobs in the future, and participating in the manufacturing of experience activities does not require too much skills and experience, which is a form of flexible employment that most people can participate in. In an updated introduction to the Experience Economy, the authors say: "We must say it again: the products and services that no longer support economic growth, create new jobs, and sustain economic prosperity. If we're going to have revenue growth and job opportunities, we have to embrace experience building as a new economy."
experience is often thought of as part of a service, but it's actually an economic good. Like services and goods, they are real products, not imaginary ones. The once popular secret room escape is a kind of experience consumption, but similar experience consumption is still too few, so the real experience consumption market has not been formed. "For the experience economy to be widely accepted, people first need to recognize the value of leisure time," said Deng Hongbo, founder of Universal Love Drenwu. It's also an hour of leisure time. If you just watch a TV series, do you feel that you have spent a good hour? Do you have something worth remembering? If you spent an hour in an activity that provided you with a rich experience, and you made a lot of good memories, do you think that hour is worth more than an hour watching a TV show? Perhaps people don't fully appreciate the value of leisure time because TV shows are almost free (with a few cable bills and electricity bills), and most of the activities that make for a good experience cost money. People tend to think that free things are good, but watching TV series is almost free, but it wastes your time, and time is everyone's most precious treasure. "If people recognize that enough, then maybe the experience economy will be recognized and accepted."
The so-called experience is that enterprises take services as the stage and commodities as props to surround consumers and create activities worthy of consumers' memories. The goods are tangible, the services are intangible, and the experiences created are memorable. Different from the past, goods and services are external to consumers, but experience is internal, existing in the heart of the individual, is the physical, emotional, intellectual participation of the individual. Deng Hong-bo said, "The objective reason for the delayed arrival of the era of experience consumption is that there are too few types of experience consumption activities, and most of the experiences brought to consumers are not profound, which hinders people's enthusiasm to participate in experience consumption. So to speed up the era of experiential consumption, we can't just rely on the efforts of entrepreneurs, but we should work together with entrepreneurs to participate in the creation of experiential consumption scene, and possibly get a share of the business profits. This is a great opportunity for those who have difficulty finding jobs and industrial workers who are in danger of losing their jobs to earn income through flexible employment. If we can work together to create colorful and memorable experiences, we can enrich our leisure lives and put the economy in a virtuous circle at the same time, "he said.
The current experience economy is mainly in the movie market, tourism market, sports market, amusement park and theme park market, online games and mobile games market and other fields of development momentum. But Deng believes these areas are just the tip of the iceberg for the experience economy, which has huge market potential waiting to be tapped by creative people. But the premise is to significantly reduce the cost of creating experience scenes, so that more ordinary people can participate in the creation of experience activities and possibly earn a certain amount of income. Deng says, "Platforms like Interactive Bar hope to build a bridge between experience sponsors and experience consumers, so as to expand the experience consumer market. However, it is far from enough to just build an online platform. Some good business models should also be established so that ordinary people can try to launch experience activities at a low cost and gain income or at least recover the cost quickly (no more than 5 trial and error opportunities). Besides, the process of trying to launch experience activities should be as simple and easy as possible. Only in this way can more people launch experience activities, and only when more and more people launch experience activities, experience activities more and more colorful content, it is possible to truly expand the experience consumer market."
Deng firmly believes that the experience economy has great potential to create a lot of flexible employment opportunities to successfully ease employment difficulties. But he is also keenly aware of the difficulties and the need for constant innovation, especially in business models, to achieve this goal. Although the road ahead is full of thorns, but as long as the brave can dare to continue to trial and error improvement, continuous efforts to innovate, then everything is possible!
