Select the most popular Korean Wave Internet celebrity!
It is reported that Duta Duty Free Store has become the chief sponsor of OH MY STAR Season 1, a Chinese-Korean Internet celebrity competition co-sponsored by Qixiu (a live streaming platform under iQiyi), China Telecom, Bailu Pictures Entertainment Company and KOREAWAVE NETWORKS. We fully support the 4-day general Trials in Korea from 18th to 21st.
It is worth mentioning that this competition is different from the previous two-dimensional pictures and text based materials, but focus on the recently popular domestic live broadcast channels, to show the audience more real and vivid content and experience.
There were as many as 5,573 contestants in the online celebrity audition, and the audiovisual rate of the preliminary audition reached 150 million people, which attracted great attention from the vast number of fans. The final 10 outstanding Internet celebrities stood on the grand stage of the finals in South Korea after 557 to 1 fierce competition. What lies ahead is an interesting and more heated race for the big prize. Who will win?
The theme of the final round is' Shoot my classic Blockbuster '. The blockbuster will be used for 12 months of calendar production. Not everyone will be lucky enough to appear in the calendar, so the best candidates will be selected by performing group tasks and individual tasks.
On 18th, the finals will be opened in the main store of Duta Duty Free Shop. Duta Duty Free Shop will specially provide TchaiKim Hanbok, which will be used in the shooting of Bukchon Hancha House on 19th. TchaiKim Hanbok, a combination of modern and traditional, is a famous Korean daily Hanbok brand, which is loved by many stars and celebrities. Since its opening, it has been favored and praised by customers at home and abroad. The Dota Duty Free shop will provide 5 million won (55,845 U.S. dollars) in shopping aid to Internet celebrities who will compete for the complete version of beauty fashion at Dota Duty Free Shop and Dota MALL on Monday. Each group will select a model and use a certain amount of shopping prize money to select the right beauty and fashion items and complete the fashion fitting of the model. The entire mission was broadcast live by Internet celebrities.
The selection of the finals was based on the number of gifts received by Internet celebrities and their viewership during the live broadcast, with the highest score being awarded. The first prize winner will receive a gift card worth 10 million won from Dota Duty Free and a chance to appear in a drama from Baek Deer Film Group. More importantly, the winner will gain the highest reputation and popularity in the Korean wave industry, which is the charm of this competition.
"Nowadays, Internet celebrities are not simply introducing commercial information to the public, but introducing culture and experience to more fans beyond the national boundaries. In a sense, they are contributing to the diplomatic efforts of the two countries," said an official of Duta Duty Free Shop. "Duta Duty Free Shop is seizing this opportunity to bring the Chinese and Korean people closer together."
In addition, the contest will not only be broadcast on iQiyi's live streaming platform Qixiu, but also on the personal channels of Internet celebrities. On November 21, the award ceremony will be held in Myeongdong Nanta Theater, which will bring a beautiful end to the contest. Please look forward to it.
