- Under the name of "Korean Fashion Designer Brand Fair", 101GLOBAL and South Korea Shenzhen Trade Center jointly participate in the "Chinese-Korean Designer Ordering Fair".
- Invited more than 30 VIP buyers in Shenzhen fashion wholesale market and held "Korean fashion Designer Brand Fair"
- Participated in the "Chinese and Korean designers ordering meeting" and negotiated with more than 200 buyers
As the city with the highest per capita income in China, Shenzhen is also known as the paradise of consumption. Here, the Korea Trade Pavilion in Shenzhen actively creates various overseas import and export opportunities. This time, it has cooperated with 101GLOBAL, a new fashion platform created by the Korean company Hanwha S&C DREAM PLUS. Consumers in Shenzhen, China, not only have strong purchasing power, but also have a high average consumption amount. Meanwhile, they are very sensitive to famous brands and Fashion trends. All these conditions are judged to be good opportunities for K Fashion products to enter the Chinese market. Therefore, 101GLOBAL and Shenzhen Korea Trade Center jointly organized the Korean fashion Designer Brand Fair in Shenzhen, China.
Using the experience and skills gained from its previous participation in MODE SHANGHAI in April and October, 101GLOBAL presented a more diverse range of styles through a clear analysis of Chinese fashion trends and buyers' real needs, thus winning acclaim again.
This activity will be held between November 2nd and 3rd. As it is the first time to be held, it also won the warm attention of many buyers. This activity is divided into two parts: the first phase and the second phase.
The later event was an order fair for Chinese and Korean designer brands held in Shenzhen 1979 Cultural Living Zone, a complex living zone with open competition. Seventeen brands belonging to 101GLOBAL, a Korean design and wholesale exhibition platform, participated in the event and had orders with more than 200 buyers on the same day.
Among the many brands, there are certain brands that are particularly favored by buyers. For example, the ROBE design concept based on indoor home wear combines comfortable texture with fashionable design, which is a hot trend among Korean celebrities. Inspired by the art world of John Cage, LOVLOV, the true love brand of Korean drama queen Kong Hyo-jin, HAPPENING, which is Happening, is creating a brand combining cool and simple emotions, a design that combines cool and sexy on stage, and COMPATHY, a brand popular among Korean boy bands, etc. In addition, many fashion shoe, bag and jewelry brands participated in the event, which helped promote Korean fashion.
The event, jointly organized by 101GLIOBAL and the Korea Trade Center in Shenzhen, was recognized as a very successful trade fair because it not only selected the brands that buyers were interested in before the event, but also offered one-to-one customized talks based on the active order booking between buyers and sellers at the event site.
