As the main force of the consumer market, women promote the development of multiple industries, among which the daily cosmetics industry is the most significant. With the rapid integration of the Internet and traditional industries, more and more daily cosmetics enterprises focus on makeup, which shows the market competition. However, in such fierce competition, Lanxiu, known as the family of base makeup, stands out and becomes the first listed stock of Chinese makeup. It's really amazing. Founded nearly ten years ago, Lanxiu has not only gained a large number of loyal fans, but also continuously committed to the development of China's daily chemical industry, especially in the field of makeup.
Born in South Korea, grew up in the East, for Chinese women to create natural beauty
The word makeup, in its essence, was first applied by ancient people on the face and body to remove evil spirits, and then gradually evolved into a way of female beauty. From a certain point of view, makeup is actually painting on the face. It is Park Seung-mei, a famous South Korean master painter, who has explored the essence of "makeup". With her sensitivity to plants and flowers, combined with the innovative grinding and use of painting mineral raw materials, she has created a series of natural "makeup" products that make the face shine. With the skilled technology and experience of the famous South Korean makeup artist Jung Kyung-eun, she has jointly launched the base makeup products with health and maintenance functions. Named "Blue Show". After becoming the designated makeup brand of many beauty pageants in South Korea, Lanxiu has attracted numerous fans.
In 2006, Lanxiu came to China, opening a new era of makeup in China.
Adhering to the belief of creating perfect skin care and makeup for Oriental women, Lanxiu has been constantly extracting new cutting-edge technologies since entering China, striving to realize the beauty dream of millions of women. In 2008, Lanxiu also held LASSENSE Cosmetics Co., LTD., which has the top research and development capability in South Korea, to inject cutting-edge technologies into the brand.
On the basis of "natural and safe" these two principles, Lanxiu with advanced research and development technology will be makeup + skin care perfect integration, to create a set of suitable for Oriental women to show the natural beauty of the "beautiful program".
Professional + service + market forces Lanxiu to become the first makeup stock in China
There is no doubt about the consumption power of the Chinese market, but also, due to the fierce competition in the makeup industry, everyone has different skin conditions, and consumers are self-evident picky. Facing the popularity of Lanxiu, some people can not help but ask, why on earth Lanxiu can make so many consumers willing to pay the bill?
There is only one answer, product is king.
The founder of Lanxiu believes that diversified marketing is just a way of product display. The era of creating a brand solely by creativity and communication has passed, and marketing will eventually return to focusing on the product itself.
Throughout the development history of Lanxiu, it has to be said that it is the brand development mode focusing on products that makes Lanxiu become the first listed share of China's cosmetics.
In addition to the integration of production and research and high-quality quality assurance, the international makeup standards and domestic makeup prices implemented by Lanxiu not only improve the safety, but also create the high cost performance of Lanxiu, and the emergence of transnational cooperation and patent research and development, also let Lanxiu innovation ability has been trained and improved in the ever-changing market.
If the above reasons are derived from the professional level of Lanxiu, then the base makeup speed matching, skin testing, makeup skills optimization and other additional services of Lanxiu brand, coupled with its precise control of the market, follow the trend and seize the opportunity, it is not surprising that Lanxiu has become a leader in the makeup industry.
Pilot domestic makeup industry blue show or will open a new model
It is not uncommon for the domestic makeup and skin care market to be occupied by European and American brands. According to the 2016 China Cosmetics Market Status Analysis Report, in the makeup market, the market share of European and American brands is as high as 50.2%, while that of domestic brands is only 10.1%. In fact, due to the differences in physique, skin quality and perspiration between the East and the West, cosmetics of European and American brands are not necessarily suitable for Oriental people. In recent years, the competitiveness of "natural" cosmetics in the market cannot be underestimated.
Lanxiu, as the leader among them, leads the domestic makeup industry all the way by virtue of advanced research and development technology, excellent product quality and differentiated marketing strategy, and has achieved good sales performance in the market. It has grown steadily over the years. The proportion of gold color care of 45 has established Lanxiu's leading position as the first brand in China's "makeup + skin care" mode, and jumped to the top of domestic terminal daily makeup single store output and sales.
High quality makes Lanxiu become the leader of the domestic makeup industry, and as one of the brand features, Lanxiu Makeup Training Academy has become another killer card of Lanxiu.
With the progress and development of society, makeup has become a social etiquette from "women for pleasing themselves", and the market demand for makeup will be further expanded. Lanxiu Makeup Training Institute has been honored as "China Beauty Industry Gold Lecturer Training Base", "China Beauty Industry Most Influential Training School", "Asia Beauty Industry Top Ten Educational Institutions", etc. It will supply a large number of professional talents to the market, and Lanxiu is likely to change from a competitor to a innovator. A new model of makeup industry is about to open.
