· 101GLOBAL participated in MODE SHANGHAI, an influential large-scale fashion fair in the Asian fashion industry, and was well received by more than 200 buyers worldwide.
· Three brands of 101GLOBAL were selected as "MODE SHANGHAI" by the exhibition.
MODE SHANGHAI, the world's most popular fashion trade show in Asia, ended its four-day run from October 13 to 16, winning acclaim from buyers around the world. With more than 470 brands participating, the official Shanghai fashion week Fashion Fair is expanding its influence and will soon become the center of the Asian fashion market. Moreover, the 2017 S/S collections of various brands displayed in the fair have been unanimously praised.
Hanwha S&C's global fashion agency platform 101GLOBAL showcases Korean designer brands at global fashion fairs.
A total of 36 brands of 101GLOBAL participated in this exhibition. These brands have begun to emerge in various fields such as bags, jewelry and shoes in addition to clothing, and have been favored by buyers around the world. In particular, DEW E DEW E/D-ANTIDOTE/REIKE NEN are the three brands of 101GLOBAL, which have been selected as "MODE SHANGHAI", attracting wide attention.
(* The selection method is to select the top 10 brands from the 470 brands through the organizer's vote)
In addition, among 101GlOBAL brands, A.V attracted worldwide attention with its 2017 S/S fashion show. In the drama Producer, LovLov, which is famous for the knitted gown worn by Gong Hyo-jin, collaborated with Korean image designer Han Hye-jin. South Korean figure skater Kim Yu-na's dress drew attention from Aire De Jeu; The only swimwear brand in "MODE SHANGHAI", 5PENING; HAPPENING, one of the best brands Happening is Happening that Korean actresses are keen on; Sewing Boundaries, a brand favoured by K-pop male stars such as CNBLUE and Kim Woobin; Universal Chemistry, a hat brand; MODE SHANGHAI showcased 36 brands in various sectors, including YURT leather products, which attracted more than 200 buyers from around the world.
Moreover, Internet celebrities were used to broadcast the event online, vividly conveying the warm atmosphere of 101GLOBAL scene. At the same time, I gained a deeper understanding of 101GLOBAL through simple and convenient reporting methods, and was praised by all walks of life.
In 2017 S/S "MODE SHANGHAI", 101GLOBAL, which has been well received by more than 200 buyers from all over the world and fashion insiders, is a new fashion platform that is highly anticipated by the fashion industry. It is expected that the "K-Fashion Road Show" Shenzhen trade fair will be held together with Shenzhen KOTRA in November this year. All fashion people who are interested in K-Fashion are welcome to attend the fair. The exhibition will not only enable us to have a deeper understanding of K-Fashion, You can also enjoy the 2017 S/S design products of Korea s emerging designer brands.
