It is understood that the domestic media agencies represented by Zhaowen - media agencies through more than ten years of efforts, the market scale continues to expand, brand rapid improvement, at present, the annual sales of about 200 million yuan, an annual growth rate of 40%.

The rapid development of Internet media and the rapid improvement of clients' ability to plan and write in-depth public relations events have profoundly changed the mode of publishing news and public relations articles by Internet media. From the future development trend, the cost pressure of advertorial operation in the traditional public relations industry is bound to increase, and the efficiency is reduced. With the integration of media resources of the core competitiveness of the company, focusing on the ability to build soft articles, will become the mainstream direction. It can be expected that due to cost pressure, public relations companies will continue to divest advertorial publishing business and form industrial chain cooperation with professional advertorial publishing companies.

Today, the news agency has dominated the development trend of the whole industry.