On the morning of September 22, Baiguoruo Group welcomed a group of important visitors, they are the chairman of Xibei Catering Jia Guolong, the president of Juwei Duck Neck Dai Wenjun, vice president of Liangpin Shop Zhang Guoqiang, general manager of Fornet Zhu Lijun, and Haoyouzao and other well-known enterprise executives. This time, under the leadership of China Chain Management Association, they made a special trip to Baiguoyuan Group and its stores to have in-depth exchanges and discussions on franchised chain management and other topics.
This activity is an important part of "CCFA Visiting Tour". CCFA visiting tour is an activity organized by China Chain Management Association for visiting and investigating outstanding enterprises and brands at home and abroad. It aims to promote the development of the whole chain industry by learning and communicating with outstanding enterprises in various industries.
At the beginning of the event, Mr. Yuan Feng, deputy general manager of Baichuan Orchard, gave a speech on the business strategy and franchise system of Baichuan Garden to the visitors. In the view of Hundred Orchard, the essence of franchise is to let franchisees earn money, and the essence of fruit management is trust and collaboration. Based on this understanding, Baiguoyuan will focus on the development of "delicious" fruit products, strengthen the competitive advantage of fruit resources, strengthen the input of supply chain, improve the efficiency of supply chain, strengthen the information system, and develop the e-commerce platform, data platform and member service platform.
"The biggest feature of Baiguoru franchise chain is to ensure to the maximum extent that the joint venture operators operate in accordance with the requirements of the company, the store management is no difference from the direct stores, unified standards, unified image, unified price, unified cashier, unified membership system." Yuan Feng said.
At the scene, the innovation of hundred orchard franchise has been highly concerned and discussed by all visitors. Centering on model innovation, profit sharing, valuation system and balanced investment, Baiguoru pioneered the way of charging royalty according to store operating profit. For all franchisees' stores, if they are operating at a loss, the company will subsidize them until they are profitable.
"If you want to do a good job in franchise chain operation, one of the core is the distribution of benefits, that is, how to share the results of the development of the company with employees, which is also the starting point of the" internal franchise "system of Baiguoyuan. Make money in partnership with the store by letting the store operate at a profit. It's also responsible, because in reverse it requires the company to be focused on the store and responsible for the results of the store." Yuan Feng also said.
In addition to franchising for the industry to learn, 100 orchard in the industry's first full category of fruit standards system, has been the industry to learn and emulate. During the same period of the activity, the visitors also inspected the stores of Baiguoruo and had extended exchanges with the executives of Baiguoruo on brand management, opportunities and challenges. Many visitors have said that the chain is difficult to do, the fruit chain is more difficult to do, the fruit changes too much, the loss is high; Hundred orchard can do such a result today, it is not easy.
It is reported that CCFA visiting tour has visited Decathlon, Metro, Lu Hua and other leading enterprises. This visit to Baiguorang shows the attention of fresh fruit chain business in the industry on the one hand, on the other hand, it also means the recognition of Baiguorang inside and outside the industry. Adhering to the strategy of "making better fruits", Baiguoyuan is expanding at the rate of opening 2-3 new stores every day.
