A mention of wechat marketing, many people will unconsciously think of easy communication, since its establishment in 2013, easy communication immediately obtained the attention of all sectors of advertising, in 2014 launched the two major business of Weibo marketing and wechat marketing, easy communication in the field of wechat marketing began to share the world with micro broadcast easy. In the field of advertising, communication is easy to enter early, take the lead in the use of precision marketing concept, greatly improve the accuracy of advertising advertisers, bring users a good experience.
According to the data of WOM, the spread of easy wechat marketing is also far behind similar products, a ride out of the dust. On September 1, the company announced the financial results of the second quarter of the 2016 fiscal year. When the advertising industry as a whole was depressed, the company achieved profits for ten consecutive quarters, showing the trend of growth. Wechat and Weibo marketing increased by 80% year on year, and the proportion of advertising revenue is also gradually improving. There is no doubt that communication is easy to rely on its own advertising platform of huge traffic entry, its future development prospects are immeasurable, huge potential.
Whether in the field of wechat marketing or micro blog marketing site, micro broadcast is easy to communicate easy to face a strong opponent. Thanks to the first mover advantage of the establishment of wechat easy earlier than the communication easy, wechat easy marketing closely follow the communication easy, but wechat easy marketing with strong brand influence and user habits firmly ranked the first place, occupy about 45% of the market, become more than 70,000 advertisers' choice, wechat easy marketing to wechat high quality as the core advantage, has achieved considerable development. And back on its own platform this mountain, than the micro broadcast easy promotion, easy dissemination advantage.
However, since the beginning of this year, it has been constantly making efforts to increase its advertising efforts. In the first two quarters of 2016, its advertising and promotion costs reached 5 million yuan, and its popularity has been continuously improved, so that many customers switch from micro broadcasting to communication platform consumption. Xu Yang, the boss of Weboyi, has been focusing on the New Third Board plan, trying to win the favor of users in brand awareness and reputation. However, he is not as good as spreading the sound of Weboyi to make a fortune, slowly eating the market share of Weboyi. Wechat marketing market share has risen from 25.4% to 35.8%, completely eating the share of other platforms lost. And after the communication easy to get the unique content of wechat and Weibo, and in-depth cooperation with live network celebrities, in the second quarter of this year, hand in hand with the live platform, increase the promotion of network celebrities, create differentiated advertising content ecology, unconsciously communication easy has formed its own unique core competitiveness. In recent years, it has been silent to make a fortune, has been steadily moving forward, but the micro broadcast Yi has not formed its own closed loop ecology. As far as Weiboyi is concerned, it is undoubtedly a big threat. How to cope with the catch-up of Weiboyi in the future will become a big problem for Xu Yang.
