As the main moisturizing series in the second half of the year of Gao Zi, a professional skin care brand in China, Gao Zi Uniform Clean and Smooth Series gift box recently completed a perfect debut show in Vipshop through the innovative form of live broadcast in Disneyland by Xiao Kai, a famous beauty teacher in Taiwan. It is reported that the debut show of Gaoz Cuilun gift Box Vipshop is the first time for Gaoz to carry out product promotion and brand communication in the way of live streaming, and this multi-dimensional marketing communication mode of beauty + e-commerce + beautician + Internet celebrity + live streaming + popular scenic spots also refreshes the record of beauty debut.
Gao Zi debuts Disney Limited gift Box at Vipshop
It is understood that, as the core beauty brand of Liby Group, Gao Zi Xing Group has reached the cooperation with Disney's Big Hero 6 for franchised products, and combined with Disney's famous Baymax image, successfully launched a new series of high posture skin care products moisturizing -- Gao Zi Uniform moisturizing Series. Gaozi will launch this new moisturizing series on the most popular e-commerce channel among female consumers, and choose Vipshop as the e-commerce launch.
As a new product launched on e-commerce, Gaozi Uniform Extract Moisturizing series advocates to build a strong moisturizing barrier for Asian women's skin to create a sense of water and beauty. The study by High Pose found that Asian women's skin has a thin natural moisturizing barrier due to their skin type. If the barrier is damaged, it will not only cause dehydration, but also lead to skin damage and accelerated signs of aging. In view of how to improve the moisturizing efficiency, Gaozi put forward the new concept of big transparent and big moist based on the philosophy of hydration insight. With the breakthrough innovative technology of magnetic hydrolysis energy water and the "hydromyographic membrane" technology as the core, the brand new Gaozi uniform moisturizing series has been created. According to reports, the magnetic solution energy water is the preferred French ocean spring water in Brittany, the use of new technology to bring the latest magnetized water, in order to open the water channel, water efficient penetration, water soaked into the bottom of the muscle, so that nutrients better, faster transfer skin deep. Then the "water muscle membrane" technology is used to support the skin tissue at the bottom of the skin like a net, and the double effect seaweed is used to moisten the muscle bottom and keep the water from losing. Gaozi Uniform Extract Moisturizing series with super skin protection energy, fill the skin with living water energy, repel fine lines, full of youthful tension.
It is reported that Gaoz Uniform Collection includes facial cleanser, water, milk, eye cream and essence five-piece set, this time for Vipshop debut, plus makeup remover cotton and mirror, customized warm pet limited gift box (facial cleanser, water, milk, makeup remover cotton, mirror), and warm joy enjoy limited gift box (facial cleanser, water, milk, eye cream, mirror).
Mr. Kev's live broadcast at Disneyland attracts people's attention
In order to attract the attention of young consumers, Gao Zi also specially invited the famous Taiwan beautician teacher Kai, and adopted the current momentum of live broadcast, to enhance the interaction between the brand, products and consumers. It is known that Mr. Xiao Kai is famous for his delicate makeup techniques, bold creativity and color use. He is a makeup designer favored by famous models such as Lin Chi-ling and Meng Guangmei. He is often invited to participate in press conferences, event presentations and teaching activities of famous makeup brands such as KOSE, DIOR, ESTEE, LAUDER, CHANEL and SHU UEMURA. I also have a unique perspective on skin care.
During the day's broadcast, the set was filled with the warmth of Baymax, like entering a dreamland at Disneyland. Live broadcast process is also interesting, first the sister anchor Lu Xiaoyu got a tip-off, heard the teacher in the hotel private network red, and then posing as customer service to the suite to "detective", as expected met the teacher dressed in a bathrobe, a face embarrassed to open the door, found Qian Qian on the big white bed! As the three banter along, the conversation naturally turns to skin care. When taking care of Qianqian's skin, Xiaokai used a five-piece set of Cuirun. The cleanser made Qianqian's face extra clean. In the hands of Ms. Xiaokai, the water can be used repeatedly and brightly. You can use your beauty finger to moisturize your cheeks, or you can use a cotton pad to saturate and stick it on the parts that are short of water. The essence is evenly spread on the face to deeply protect the skin. An eye cream can be used for daily eye care or as a thicker eye mask. Lotions are essential for daily skin care.
The live interaction was also very hot, with nearly ten thousand people watching the whole process. Many fans asked questions about skin care, personal hobbies, and products. Teacher Kai was also very excited and could not help singing a song, which attracted a flood of gifts. But the climax of the whole process was the raffle for hundreds of Cuirun water and gift box. Teacher Kai won the raffle very well. Many fans who have been caring and supporting Gao Zi and paying attention to the live broadcast of the first episode of Vipshop Cuirun Gift Box got their due feedback, and some lucky ones even won three times.
