The 2016 Beijing International Bicycle Expo and the 5th Beijing Bicycle Culture Festival opened at Beijing Badaling International Convention and Exhibition Center on June 17. This 3-day expo and cultural festival is a large-scale cultural festival and expo strongly created by China Cycling Association and Haosi International (Group), which focuses on the characteristics of "culture and experience", and focuses on building a bridge for professional bicycle audiences to interact with bicycle brands, as well as professional high-end brands. And the industry frontier innovation technology and development trend, promote trade exchanges and cooperation, to build the northern dealer service platform; It is committed to promoting the sound development of the bicycle industry and promoting a healthy and environmentally friendly bicycle culture, calling on more social groups to join the ranks of low-carbon travel. The Expo and Cultural Festival also takes advantage of Beijing's unique resource advantages and cycling heritage to boost the development of the northern market and build a distinctive and effective international brand expo integrating exhibitions, trade, events and carnivals.
It is reported that the expo and cultural festival gathered Merida, Fujida, UCC, LOOK, Clouded Leopard, dove, Phoenix, permanent, Seidson, CUBE, Mojrock, JAVA, KHS, Lightning, Marine, Giant and other vehicle brands, equipment and accessories enterprises including Jakroo, Lampada, Xinzhentfa, etc. In addition, intelligent enterprises such as LIVALL and Walker will carry out comprehensive display of intelligent hardware and software on site. The three-day exhibition and cultural festival is expected to attract dozens of professional media, nearly 2,500 dealers in northern China and tens of thousands of bicycle enthusiasts to visit, negotiate and interact with each other.
This Expo and Cultural Festival, from the theme forum to the setting of on-site activities, all continue to create a soft environment for green travel, deepening citizens' awareness of "low carbon, energy saving, environmental protection", this year, in particular, the bicycle culture has been more widely spread and interpretation. At the same time, "Low-carbon Action, Cycling China" 2016 cycle green travel themed series activities were held, which mainly included three contents: bicycle green travel themed graphic exhibition, forum and product promotion. The "Low-carbon Action, Cycling China" 2016 Bicycle Green Travel theme Forum will invite relevant government leaders, associations, enterprises, clubs, consumers, media representatives, etc. I will give a speech on policies, regulations, urban development, cultural concepts and other issues related to "bicycle green travel".
At the same time, the graphic exhibition with the theme of "Green bicycle Travel, We are in action" was held in C4 Hall. The organizer collected and selected more than 300 works, which were displayed in four sections: "Global action, China action, local action and industry action". The works fully embody the theme of green travel, covering China, the United States, the United Kingdom, the Netherlands, Spain, France, Canada, Japan, Vietnam, Denmark, Germany, Belgium, Ireland, India and other countries on bicycle green travel road environment, equipment, public rental, culture and sports, life and leisure, sports events, cycling activities, exhibition and collection, school education, bicycle stations, theme parks, cycling greenways, stunt performances, film and television books, etc.
In addition, Biju Beijing to help the Winter Olympics large-scale cycling activities held at the same time. In just two years of development, Biju Beijing has become a well-known brand in the domestic public riding activities, and has become a synonym for challenging oneself, challenging the physical limit and enjoying success. It has received strong support and continuous tracking reports from more than 30 professional media and more than 100 mass media, including "China Cycling", "Cycling History", "Cyclist", Mecycl.com, Huanyu Sports, China Cycling China Network, Huandonghu network, Dongfanghong network, China Single car network, Fanqing Single car network, and China Cycling Friends network. It has also received strong support from sponsors such as LIVALL smart helmet, Uni-President Group, Colo Medical Package, Beijing Great Wall Broadband, Think Rider smart riding platform, MOON helmet and Bailingbird.
The 2016 Beijing event lasted for half a month, starting from Harbin, Qingdao, Zhengzhou, Xi 'an, Taiyuan, Baotou, Nanjing and Zhengzhou, and passing through 21 provinces and cities along the way, expanding the cultural festival from the exhibition site to more than 100 cities. More than 1,000 cyclists participated spontaneously and finally gathered in Beijing. Cyclists use green, low-carbon and environmentally friendly cycling sports to convey the spirit of cycling, spread the Olympic spirit, publicize cycling culture, advocate low-carbon travel, promote the concept of environmental protection, and cheer for the 2022 Beijing Winter Olympics.
In this activity, the organizer also held a variety of online activities, such as close to nature unified Green tea - Biju Beijing micro story collection, Biju Beijing's most popular club selection, etc., which were strongly supported by the registered clubs. At the exhibition site, the organizer specially arranged the "Riding Together to help Beijing Winter Olympics" the strongest knight award session, for the cyclists have the courage to challenge themselves, and actively spread the low-carbon and environmental protection way of travel to give a high degree of honor and recognition. In addition, cyclists will also share their long-distance cycling stories with the audience at the on-site "club sharing session", sharing their love for cycling, cycling culture, and support for the popularization of cycling culture and the concept of green and healthy living.
This year, the Expo and Cultural Festival set up dozens of interactive and experiential activities in order to enhance the audience's sense of participation and spread cycling culture at a deeper level. Among them, the panoramic experience test riding area built in cooperation with a Canadian professional company brings the bumps, difficulties and speed of the cycling road to the expo site. The audience can not only feel the powerful brand bicycle technology, but also experience the adrenaline rush of riding pleasure, and truly enjoy the unique fun of cycling culture. At the same time, a professional spectator activity area will be set up in C4 Hall, and interesting activities such as bicycle photo exhibition, club sharing meeting, cycling platform challenge and slow cycling will be set up. If the test riding area is a cycling experience environment, then the cycling platform challenge is a challenge to the explosive strength and endurance of the body. In the challenge area, the audience is provided with two competition modes, namely speed race and endurance race. There are not only prizes for participants, but also grand prizes for champions.
2016 Beijing International Bicycle Expo and Culture Festival is committed to creating a large-scale bicycle culture festival in China and an exhibition based in northern China with professional, medium and high-end sports bicycles as the main object. It provides a wonderful stage for the commercial success of exhibitors and their trading partners, and also creates a good atmosphere and environment for the popularization and promotion of green cycling culture.
