On August 31, the second China Fruit Industry Brand Conference was held in Xi 'an. This conference is sponsored by China Fruit Circulation Association and guided by China Supply and Marketing Cooperation Federation and Shaanxi Provincial People's Government. More than 500 people from all over the country, including leaders of relevant departments, experts and scholars, leaders of well-known enterprises and colleagues in the industry, attended the meeting. Among them, Yu Huiyong, chairman of Baiguoyuan, was invited to attend and gave a keynote speech as a guest.
With the theme of "Focus on supply-side structural reform of fruit industry, promote brand building and enhance brand value", this conference aims to summarize and exchange experience in quality brand building of fruit industry, show the results of brand building and development, create a stronger emphasis on brand and brand cultivation atmosphere, play the leading role of brand, promote the upgrading of supply structure and demand structure, Promote the transformation and upgrading of fruit industry, improve quality and efficiency.
At the meeting, Yu Huiyong made a wonderful speech on the development of Chinese fruit industry and fruit brand building experience and methods. Yu Huiyong said, "The fruit industry is a good industry and an eternal industry. The healthy and long-term development of the fruit industry cannot be achieved without the participation of all of you present and healthy and orderly competition. Foreign fruits are rapidly developing in the domestic market, which is not only a challenge, but also an opportunity for us to improve our own standards and brands. We should first establish a standard, establish a standard of fruit taste, such as four degrees blindly a safety, under the premise of unified standards, through quality stability + supply stability + marketing to create a fruit brand belonging to our people.
In the evening, during the "Brand ceremony", the conference released the 2016 China Fruit brand recommendation report and the fruit industry brand value evaluation report, and revealed the most concerned by the industry "2016 China Fruit Industry Annual Person" and "2016 China Fruit Industry Leading 100 brands" and other lists. Hundred orchard founder, chairman Yu Huiyong won the "2016 China fruit industry Person of the Year" title, together with Yu Huiyong won the title, Jiayao Xinrongmao co-chairman Liao Maohua, Tianzi shares chairman Xu Rongxin, originally life founder Yu Huafeng, Haisheng Group chairman Gao Liang.
Many participants said that Yu Huiyong and Mr. Liao Maohua and others are outstanding representatives and leaders of the fruit industry. They seize the opportunity, seek innovation, promote development, and lead the transformation and upgrading of the fruit industry; They have feelings, responsibility, dare to bear, show the style of the fruit industry times, they tree evergreen foundation, cast ten thousand years of brand, for the development of the fruit industry to write strong color heavy poetry.
In addition to Yu Huiyong, Baiguoruo Company can be said to be a series of good news, Baiguoruo Company won the "2016 Top 100 brands of China Fruit industry Leading enterprises", Hainan Wangpin Company of Baiguoruo developed Wangpin melon and Wangpin perfume pineapple, also won the "2016 China Hainan Top Ten tropical fruit brands" award.
At the same time, the conference also set up a special dialogue on the path of brand construction. Jiayao Xinrongmao co-chairman Liao Mahua, Juan Pablo Fuentes, MEXICO FOOD CONNECTION Director, Du Le (Shanghai) Fruit and Vegetable Trading Co., LTD. Commercial Director Zhang Chao and other people conducted the "stone from other mountains" dialogue exchange, The experience of fruit brand construction and brand marketing abroad is deeply discussed.
