On August 29, "Redefined, greatly different" -- 2016 Clipper Hairy Crab high-end brand launch conference successfully ended in Suzhou Yangcheng Lake Metropark International Resort Hotel. Government leaders, industry leaders, media elites... Nearly 100 guests witnessed the splendid event.
Tongs shopkeeper hairy crab high-end brand launch
At the beginning of the press conference, Lin Yi, Executive Vice President and Secretary general of China Fisheries Association, Zou Guohua, Deputy secretary general of China Fisheries Circulation and Processing Association, Chen Huangen, Director of Jiangsu Fishery Technology Extension Center, Yan Jinhu, Secretary general of Suzhou Yangcheng Lake Hairy Crab Industry Association and other leaders delivered congratulatory remarks. Zhao Kui, senior vice president of supply chain of Jiangsu Pincer Master Agricultural Technology Co., LTD., gave a brief overview of the development prospects of the entire hairy crab industry. He pointed out that at present, the hairy crab industry "fake", "shoffily", "short weight" and other problems occur frequently. At the same time, with the upgrading of middle class consumption, consumers of agricultural and aquatic products are increasingly high quality. If such a situation is tolerated for a long time, the final harm will be to the brand value of the whole hairy crab and the healthy development of the entire hairy crab industry. In view of this situation, the tongs shopkeeper will be very different business philosophy, to redefine the industry standard with a new brand, to accept the market review and the majority of consumers test.
Lin Yi, President of China Fisheries Association, delivered a speech
Zhao Kui, Senior Vice President of supply chain of Jiangsu Clipper Agricultural Technology Co., LTD
"Clamp Shopkeeper" hairy crab high-end brand, "based on the user, adhere to the original intention" for the brand philosophy, with the pragmatic and innovative concept of adhering to, based on the real needs of users. After six years of research, adhere to the most stringent water quality standards, through scientific breeding management, hire professional crab inspectors with more than ten years of experience in crab selection carefully selected, not good crab will not be put into the door, to ensure that every crab sent to the table of consumers are good crab, only selection, delicious and safe.
Tongs Shopkeeper Hairy Crab gift box
The tongs shopkeeper launched the product gift box, the outer packaging of environmental protection special paper, environmental protection, high quality reuse value. Each crab is packaged independently with food-grade environmental protection material PP resin, which is in line with the physiological curvature of crabs. It can effectively reduce the death caused by mutual squeezing of hairy crabs during transportation. It can also prevent users from being injured by hard and sharp crab shells and feet when taking crabs, which is convenient for users to use, good air permeability, multiple lock and fresh protection, and fully prolong the survival time of crabs. In addition to the built-in high quality crab eating tools, each user is equipped with a small and delicate metal timer. Through simple time setting, users can accurately grasp the cooking time of hairy crabs and taste the best hairy crabs.
Conference guest dialogue
During the guest dialogue at the press conference, Chen Huangen, director of Fishery Technology Extension Center of Jiangsu Province, Wang Defen, deputy director of National Fishery Technology Extension Station, Zhou Xin, Professor of Freshwater Fishery Center of Chinese Academy of Fishery Sciences, Liu Haiying, Professor of Food Science College of Jiangnan University, Shen Hongfei, general consultant of "A Taste of China", and Wang Junfeng, director and executive deputy Secretary general of Organizing Committee Office of Jiangsu Crab Famous Brand List, discussed the gate together Future prospects and value of the crab industry. The guests believed that the release of the high-end brand of "Pincer Master" hairy crab is of great significance, which is of great value for consumers, hairy crab industry and even aquatic products industry. For consumers, the current "clamp shopkeeper" will provide users with better product experience and service, to create a new way of quality life; For the aquaculture industry as a whole, strict water quality standards and scientific aquaculture management are expected to find a new way outside the traditional aquaculture processing mode.
Leaders and guests took a group photo
In the face of the transformation of the development of the traditional aquatic industry and the sudden change of the Internet + agriculture, the release of the high-end hairy crab brand will undoubtedly bring consumers a lot of different product experience, but also bring new breakthroughs and changes to the industry, which is worth looking forward to.
