Recently, the multi-dimensional marketing method of "beauty expert + Internet celebrity + live + e-commerce + hot spots" initiated by domestic skin care brand cogi Gaozi staged a skin care live show on the platform of "Huajiao", directly burning the flame of cosmetics industry live again. It is reported that the live skin care show is by the famous Taiwan beauty teacher Xiaokai and two big Internet celebrities, held in the current most popular scenic spot Shanghai Disneyland, the purpose is to show everyone on the spot cogi high pose heavyweight moisturizing new products - high pose uniform clean and moist series gift box. This multi-dimensional live broadcast not only refreshes the beauty debut mode, but also attracts many netizens to participate in the interaction.
cogi Gaozi live broadcasting new mode: brand + star + live broadcasting + e-commerce
The real-time interaction of live streaming, as well as the cohesion of users' attention and brand marketing value, began to become more of the focus of the cosmetics industry. As a marketing expert in the cosmetics industry, cogi Gao Zi naturally has its own unique ideas and innovations for the current popular live marketing. In order to attract the attention of young consumers, cogi Gaoz specially invited the famous Taiwan beautician teacher Kai, to deepen consumers' understanding of the product from the perspective of professional beauty makeup, and enhance the interaction between the brand, products and consumers.
It is reported that on the night of the live broadcast of Xiaokai's skincare without makeup, the organizer decided to live in the elegant and wonderful hotel suite of Shanghai Disneyland. The eyes were full of big white, and the Internet celebrity girls were delighted to see it. However, the most concerned netizens, or the teacher Kai and the network celebrity beauty scene skin care introduction. When taking care of the skin of Qianqian, one of the Internet celebrities, Xiaokai used a five-piece set of Cuirun: facial cleanser to make Qianqian's face extremely clean; In the hands of Mr. Xiaokai, the water can be used repeatedly and brightly. You can use your beauty finger to moisturize your cheeks, or you can use a cotton pad to saturate and stick it on the parts that are short of water. The essence evenly spread on the face, deeply care the skin; Eye cream can be used for daily eye care or a thicker eye mask; Lotions are essential for daily skin care.
It is understood that the live interaction was also very hot, with nearly ten thousand people watching the whole process. Many fans asked questions about skin care, personal hobbies, products and other aspects of Xiaokai. Xiaokai also enjoyed himself very much, and could not help singing a song, which attracted a flood of gifts. At the same time of hot live broadcast, cogi Gaozi's official Weibo also interacts with fans in the form of questions and answers, lottery, etc., realizing the whole network linkage spectacle of e-commerce sales, live streaming and fan interaction, refreshing the network integrated marketing model for the cosmetics industry.
cogi Gao Zi Cui Run gift box skin care secrets
As the leading role of the live marketing, cogi series became the focus of the night. It is understood that cogi High Pose Group, as the core beauty brand of Liby Group, has entered into the cooperation with Disney's Big Hero 6 for the licensing of licensed products. By combining with Disney's famous Baymax image, cogi has successfully launched a new series of high pose skin care products and moisturizing products -- High pose Uniform moisturizing series. Build a strong moisturizing barrier for Asian women's skin to create a sense of water and beauty.
The concept of great clarity and great beauty advocated by cogi's High Pose Uniform Collection is its charm. It is reported that cogi Gao Zi has found through research that due to skin quality, the natural moisturizing barrier of Asian women's skin is thin, and once the moisturizing barrier is damaged, it will not only cause water shortage, but also lead to skin damage and accelerated aging signs. In view of how to improve the moisturizing efficiency, cogi High Pose with the philosophy of hydration insight, discover the new concept of big transparent big moist, with breakthrough innovative technology magnetic solution energy water and "water muscle membrane" technology as the core, to create a new cogi high pose uniform moisturizing series. Magnetic hydrolysate energy water is the best choice of French ocean spring water in Brittany, the use of new technology brought by the latest magnetized water, in order to open the water channel, water efficient penetration, water soaked into the bottom of the muscle, so that nutrients better, faster delivery of deep skin. Then the "water muscle membrane" technology is used to support the skin tissue at the bottom of the skin like a net, and the double effect seaweed is used to moisten the muscle bottom and keep the water from losing.
It is reported that cogi Gaozi Uniform Collection includes five sets of facial cleanser, water, milk, eye cream and essence, and this round of live broadcast also recommends two limited gift boxes: the "Warm and Sincere pet Limited gift box" including facial cleanser, water, milk, makeup remover cotton and mirror, and the "Warm and Delightful limited gift box" including facial cleanser, water, milk, eye cream and mirror.
