National Highway 318 -- Sichuan-Tibet Highway, which is recognized as the most dangerous and beautiful road in China, spans the three major geographical steps in China, with the highest and lowest elevations nearly four kilometers apart. The whole highway twists and turns between high mountains and gullies and lakes and valleys, traversing countless precipitous locations, which makes many motorists afraid. The rainy season in July and August every year adds many dangers to the Sichuan-Tibet Line, such as mudslides and landslides. Therefore, drivers who dare to cross the Sichuan-Tibet Line in the rainy season in August are praised as "true warriors".
Jianghuai + Longpan: True warriors are coming!
On August 21, a team of 12 JAC Ruifeng S5 cars and more than 20 "real warriors" will set off from Chengdu to embark on a nine-day and exciting road trip along the Sichuan Tibet Line, which is "Climbing Heaven Road" -- quality ultimate challenge co-sponsored by JAC Motors and Lopal Lubricants.
"Great Challenge of Quality", which challenged on harsh natural conditions, was originally the product quality witness activity of Lopal Lubricants for two consecutive years since 2014. In 2014, "Flying Over the Ice", a racing car using Loonpan oil, set the Guinness World record for flying 64.3 meters across the river in Heihe, on the China-Russia border, in minus 41.2 degrees Celsius. In 2015, the "Crossing the Flaming Mountains" witnessed the excellent high temperature quality of Lopan lubricant products in the hot environment with the temperature of 44 degrees and the surface temperature of 68 degrees.
In 2016, Lopal Lubricants launched the Ultimate Quality Challenge named "Climbing Heaven Road" for the third consecutive year to test the performance of lubricant products in plateau environment and bad road conditions. Different from the previous two events, JAC Motors was invited to be the co-organizer of this challenge. Ruifeng S5 II, one of Jianghuai's best-selling models, has also become the designated model of the challenge.
Sichuan Autonomous Driving: Who says only imported SUVs can be used?
There is a misunderstanding among many drivers that Toyota Bado and Mitsubishi Pajero must be selected to drive on the Sichuan-Tibet Line. They believe that domestic SUVs cannot conquer the harsh road conditions, but this is not the case. To investigate whether a vehicle is suitable for the Sichuan-Tibet Line, the key points lie in three points: sufficient power, high chassis and large quantity of vehicles. The famous 72 Guai of the Nujiang River along the Sichuan-Tibet Route and various high mountains with an altitude of 4,000 meters require vehicles to have strong power. Vehicles with high enough chassis can avoid falling rocks that scratch the chassis and break through the oil pan. And the ownership of large models, can be in the case of damage to the vehicle, quickly find the appropriate parts for replacement and maintenance, not delay the trip, the "climbing heaven road" designated car Jianghuai Ruifeng S5, perfectly meet the above three requirements.
Ruifeng S5 has strong power, fast speed, easy to operate, and excellent adaptability to all kinds of road surfaces. The second generation of Rufeng S5 is equipped with the 1.5TGDI+6DCT platinum power combination independently developed by Jianghuai. The excellent power matching can help the team to break through various difficult road conditions smoothly, and the abundant riding space can maximize the relief of the team members' suffering. The complete performance configuration can effectively ensure the safety of the team members, and its price is friendly to the people. It is definitely a rare choice for Sichuan - Tibet road travel enthusiasts. Moreover, in Xizang market, the highest share of passenger car brand is Jianghuai.
Used to know: Long Pan lubricating oil quality is really good
Over the years, Lopal's constant pursuit of lubricating oil quality has earned it a good reputation in the industry, and its oil products are highly recognized by consumers. Among them, the "Climbing Heaven Road" team uses two oil products -- Lopal Supreme and SONIC, are the two heavy class star oil Lopal has to mention.
As one of the earliest SN engine oil products in China -- Lopal Supreme SN Grade engine oil, it quietly landed on the market as early as December 2010. In just a few years, it has become a hot product in the market due to its excellent fuel economy and stability. Both in raw materials, production process and quality inspection links, have reached the requirements and standards of international first-line brands. With the rapid expansion of the "Lopal Maintenance - Ali Car Terminal" chain service system cooperated by Lopal and Ali since the beginning of this year, more and more car friends are enjoying the intimate service of Lopal Oil.
If Lopal is the representative work of Lopal high-end engine oil in the offline channel, then, the same excellent performance of SONIC9000 synthetic oil, can be called Lopal online channel a "sales ace".
In 2014, Lopal launched its exclusive e-commerce product SONIC9000, which officially entered Tmall. With its active and friendly brand positioning, highly cost-effective price positioning and first-class quality equal to that of imported brands, it has become No1 on the sales list of major lubricating oil brands on the Tmall platform in just one year. The sales volume of last year's Singles' Day alone reached as high as 18.62 million yuan, which can be regarded as a dark horse in the domestic high-end lubricating oil market. On Lopal's Tmall flagship store, users said, The throttle is much lighter and the jitter is less when idling. The effect is very good, and the most important thing is that the price is very high.
Through the two ultimate quality challenge activities of "Flying over Glaciers" in 2014 and "Crossing Flaming Mountain" in 2015, Looncoil and SONIC9000 oil products have proved their excellent performance of high cold and high temperature resistance. This "Climbing the Heaven Road" activity, Looncoil and SONIC9000 will represent Looncoil and Sonic9000 together again. Challenge the plateau mountain environment, witness the excellent quality of Longpan lubricating oil.
"Long Pan Zhi respect maintenance - Ali Car terminal" to help
Sichuan Tibet Line Chengdu to Lhasa a total length of 2140 kilometers, 4,000 meters above the altitude of more than 10 high mountains, although the scenery is beautiful, but the mountain high road dangerous, poor road conditions, in order to safely complete the whole journey, the vehicle before departure to carry out systematic inspection and maintenance is particularly important, therefore, all the vehicles on the expedition Sichuan-Tibet Line, Before departure, oil maintenance will be carried out at the "Longpan Zhizun Maintenance - Ali Car Terminal" store in Chengdu.
The Ali Car Terminal store project, which was officially launched in May this year, represents the emerging O2O model of automobile maintenance service in the era of mobile Internet +. Although there are more than 80,000 social repair shops and 350,000 small door community repair shops in China, they generally have problems such as inadequate technology and low service efficiency. The Ali Car Terminal Project, led by Alibaba Automobile Division, will select about 10,000 terminal cooperative stores from the more than 400,000 repair shops. Through the injection of various high-quality resources such as the data of 90 million owners of Alibaba and the providing of convenient conditions, the 10,000 stores will achieve extraordinary development and change the situation of the stagnant development of social repair shops. At present, Ali Auto Terminal chooses to cooperate with Longpan Zhizun Maintenance project, and through a set of strict standard evaluation, it can quickly help the quality car repair factories of Longpan dealers all over the country to join the "Longpan Zhizun Maintenance -- Ali Auto Terminal" store alliance system. The repair factories can not only enjoy the big data support of car users and customer traffic from Ali, In addition, we can obtain the strong guarantee of "Lopal" engine oil series products and various value-added services, and realize the successful transformation of traditional maintenance plants in the era of Internet +.
Seven star self-driving - Tuniu to provide thoughtful service
In June 2015, Lopal and Tuniu signed the strategic cooperation agreement for the first time, and in July of the same year, Lopal and Tuniu jointly launched the action of "Crossing Flaming Mountain -- Ultimate Challenge of Domestic Lubricating Oil Quality". Tuniu also set up a service point for Tuniu self-driving tour in Tuniu Zhizun maintenance store. Over the past year, both sides have established a good foundation for cooperation. The two sides renewed the strategic cooperation agreement for the New Year in Xiamen.
Tuniu Travel provides more than 80,000 kinds of travel products for consumers to choose from, covering hotel, visa, scenic spot tickets and other travel services. After nearly ten years of development, Tuniu has become a leader in the domestic online tourism industry. In this "Climbing Heaven Road" activity, Tuniu will continue to provide considerate services for self-driving teams: scientific guidance on route planning, real-time accurate information on road condition detection, to ensure the safety of all team members, and play an indispensable role.
Full live broadcast -- get on the Douyu and experience "climbing the Heaven Road" from zero distance
It is worth mentioning that from the "Climbing the Sky Road" starting ceremony on the morning of August 21, this event will open the full live mode. Douyu, the leading player in the live streaming industry, will be the media organizer of this event, together with JAC and Lopal, presenting a wonderful visual feast for the audience.
As the trend of Internet live broadcasting becomes increasingly hot, various live broadcasting platforms rise one after another. However, Douyu is recognized as the leader in the industry in terms of the history of the rise of live broadcasting industry, the design of live broadcasting interface, the texture of the picture and the richness of the content. This time, Douyu, as the co-organizers of the Dragon Coil, will not only broadcast the opening ceremony on August 21, but also live broadcast at least once a day during the Sichuan-Tibet Line self-drive tour from August 22 to August 30, in cooperation with the "Climbing Heaven Road" activity, so that the vast number of people who are eager to travel along the Sichuan-Tibet Line, plan to experience the charming charm of the Line.
Meanwhile, in order to reciprocate the customers' support for Lopal, JAC and Lopal will present two sets of free round-trip air tickets from Chengdu to Lhasa during the Mid-Autumn Festival holiday (Sep 15 -- Sep 17) through live draw at the departure ceremony of "Climbing Heaven Road" at 10 am on Aug 21. (For more details, please refer to Lopal Lubricants official wechat)
This summer, JAC & Lopal "Climbing Heaven" action, we look forward to witnessing with you the excellent quality of China's automobile industry and achieving the feat of climbing Heaven and reaching new heights!
