At the Guangzhou Construction Expo, which just ended in early July, bespoke furniture brands took up more than 70 percent of the exhibition floor space and were popular. With the continuous improvement of consumers' living taste, higher requirements are put forward for the reasonable layout and utilization of home space, and the personalized demand of furniture products is also increasingly prominent. Data show that customized furniture will maintain a rapid annual growth of more than 18% in the next five years, and the market size is expected to reach 160.6 billion yuan by 2020. Under the "bull market" of customized furniture, Shangpin Homeware has witnessed explosive growth. Not only has its turnover recorded an annual growth of 60% in 2015, but it has also been selected as one of the top 50 best innovative Companies in China in 2014 by Fast Company, a famous American business magazine. Listed as a home furnishing company, Shangpin Home furnishing has once again proved its position in the custom home furnishing industry. The gene of IT industry and the innovation of manufacturing industry enable Shangpin home matching to create a new model and new business form combining the traditional furniture industry with the Internet, so that the customization of a few people becomes the life of most people.
Design innovation: Good design speaks
As the post-80s and post-90s become the main consumer groups in the home furnishing market, the attributes of personalized consumption demand are more and more obvious. The real customization is style. In December 2015, Shangpin Homefurnishing jointly launched the "Ding Design Alliance" with many senior design masters from the College of Design and Creativity of Tongji University, KIM International Design Consulting Agency of Hong Kong and Shanghai Modern Architectural Decoration Environment Design and Research Institute, hoping to gather design talents through this platform. To build a bridge between Chinese original designers, the industry and the market, and jointly promote the application of Chinese original design in home space, not only to show the public a variety of design styles of home space, and reveal the infinite possibilities of its design level. "Tripod design alliance" provides a steady stream of design power, innovative design or will become the soft power of Shangpin-home match, really do "speak with good design".
Manufacturing innovation: Using machines to command machines
The ultimate goal of Industry 4.0 is to solve the natural contradiction between personalized customization and mass production. In 2015, relying on IT technology, Shangpin Homefurnishing solved the problem of "mass production of personalized customization" and quickly entered the era of Industry 4.0. With flexible production mode, innovative cloud computing technology and huge database deployment system, Shangpin Homefurnishing truly realized mass customization production and was praised as "the model of transformation and upgrading of traditional industries". At Shangpin's home Parts Industry 4.0 manufacturing base, thousands of furniture sets leave the factory every day, meaning 200,000 panels roll through the assembly line every day, all in different sizes and shapes. Manufacturing base through a complete internal software system and digital labels, to achieve the deep integration of information and industrialization, so that the machine can produce different specifications of the board at the same time. Shangpin home matching makes industrial manufacturing "move", so that "machines make machines", so that data drive machines. What has changed is the mode of production, and what remains unchanged is the logic of technological innovation.
Research Innovation: Center for Lifestyle Research
When others are studying the point line surface of the product, Shangpin house match is to study people's every move. In 2016, the "Lifestyle Research Center" was established to explore the contemporary lifestyle of Chinese families. Through a large number of data analysis and research, it is found that the life cycle of a Chinese family is roughly divided into six stages, which are: Young adults aged 20-30 who live alone, cohabiting or newlywed families in the two-person world, families with children aged 1-5 who accompany you in childhood, families aged 6-17 who hope for a successful child, families of migrant birds whose children have gone to college or go out to work and don't come home often, and retired people who live in a happy old age. Based on the life cycle of Chinese families, Shangpin Home Furnishing combines with millions of furniture customization cases in the past 12 years and a large number of detailed customer needs to carry out systematic and comprehensive home customization program research for Chinese families with different life cycles, and share and disseminate the research results.
Product innovation: with your children's walk, create exclusive children's home space
A survey of 53,863 Chinese families by Shangpin Homewear Lifestyle Research Center found that 50 percent of parents spend less than five hours a week with their children and less than six minutes a day effectively communicating with their children due to work pressures and lifestyle attitudes. Therefore, how to create a space at home to meet the needs of both children and parents has become a research topic of Shangpin Homewear Lifestyle Research Center. In June 2016, Shangpin Homewear developed the "Walk with You" home series for 1-5 year old children. Through the "young" design of different areas such as guest dining room, bedroom, kitchen and bathroom, it solves the life needs of young children from the perspective of safety and functionality, and creates a more practical and diversified living space for parent-child companionship and children's growth. Encourage parents to spend more time with their children.
