Liby unique new generation of washing powder consumers green health demand into the innovation driving force

2016-08-09 16:35 0

Liby Group, a leader in the daily chemical industry, recently launched its "green and healthy" strategy at the Water Cube in Beijing. In order to meet consumers' pursuit of green health products, "Libai Green Life Research Institute" has been committed to the research and development of "green health product group" in the past, to provide a strong innovation drive for the "green health strategy", and brought a new generation of laundry detergent - Libai soap powder, which is not hot to handle.

Combine natural ingredients with innovative technology to create a new generation of powder

It is reported that Libai's "green health" strategy release conference publicly unveiled a new generation of washing powder - Libai not hot hand powder with natural renewable palm oil plant ingredients, and the use of the industry's innovative "not hot hand" technology, with dual biological surfactants from nature and multiple biological active enzymes, supplemented by soft water softener, Instead of the traditional washing powder used in the use of soda ash to harm the skin, the realization of water does not burn, one stroke to solve the problem of washing powder in the water burning industry. After washing, feel comfortable, not greasy, not sticky, not tight, more comprehensive improve washing performance, strong decontamination, can effectively remove a variety of stains, while protecting fabric fibers, clothes after washing not hard, not easy to pilling, easy degradation, green environmental protection. The epoch-making "non-scalding powder" does not hurt clothes or skin. After washing, the skin feels fresh and not greasy, rich and greasy.

In addition, Libai soap powder has good resistance to hard water. Using surfactants with high resistance to hard water, Libai soap powder can effectively fight calcium and magnesium ions in hard water, give full play to the decontamination effect of surfactants, and effectively remove clothing stains. The combination of phosphorus-free water softener and special polymer prevents calcium and magnesium ions from being deposited into the fabric fibers, preventing them from becoming hard and big and damaging the fabric fibers, so that the fabric stays soft. It can also give full play to its excellent washing performance in hard water areas. Moreover, Libai Soap Powder formula uses natural plant-based surfactants that are easily degraded. Thanks to the use of this naturally sourced dual surfactant, the consumer environmental laundry also contributes to the development of an environmentally friendly society.

Liby actively responds to consumers' demand for green health products

It is understood that, together with the new generation of laundry detergent Libai soap powder, the strategic press conference unveiled the "green health product group" products, including patents or raw material certification as many as 17, which are from Libai Green Life Research Institute. Liby researchers have found that consumers' pursuit of green and healthy life and demand for green and healthy products are becoming more and more intense. According to the latest consumer survey data from Tencent, more than 70 percent of respondents hope that washing products can be more healthy and environmentally friendly, so washing products with natural plants as raw materials are more accepted by respondents. Therefore, the single "function" of washing products can no longer meet everyone's needs. At the same time, it is the future to meet the "friendly" needs of "no damage to the environment and no harm to health". Liby takes the lead in understanding consumers' demand upgrading, and responds to the "green health" strategy at the first time.

Speaking about the original intention and objectives of Liby's "Green health strategy", Mr. Chen Kaixuan, chairman and president of Liby Group, said at the meeting: "As a leading enterprise in China's washing industry, Liby Group will be the pioneer, leader and practitioner of the green revolution in China's washing industry. We take the production of green and healthy products as our own responsibility, take the technological research and development of "Libai Green Life Research Institute" as the innovation drive, drive the whole industrial chain of upstream and downstream, and realize the 'green raw materials',' green formula ', 'green technology', 'green manufacturing', 'green products', so as to lead the' green revolution 'of the washing industry."

As the leader of the local daily chemical industry, Liby always adheres to the consumer as the center, and brings more green and healthy high-quality products to the broadest range of consumers in the country with the innovation of science and technology. The new generation of non-hot laundry detergent soap powder is the best evidence. Liby believes that only by actively investing in scientific and technological innovation, enhancing technology research and development strength, creating high-quality products, is the driving force to stimulate the development of the company, in order to lead the industry to a new height.

Source: Corporate press release
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