Little Star Brand Group (hereinafter referred to as "Little Star"), which gathers YeehoO Ying's and many other excellent baby brands at home and abroad, and China Life Insurance Co., LTD. (hereinafter referred to as "China Life Insurance"), the giant of China's life insurance industry listed in New York, Hong Kong and Shanghai, officially signed a business cooperation framework agreement in Beijing, which will bring about a new upgrade of the business model of maternal and child industry. In the future, both parties will jointly provide consumers with customized insurance services and solutions in addition to a full set of innovative maternal and infant products based on the research of the maternal and infant big data platform.
In the future cooperation, Little Star will join hands with China Life Insurance, give full play to its own resource advantages, jointly refine the customer needs of maternal and infant groups, expand their respective market shares, share customer resources and obtain customer behavior insights. We will carry out all-round and in-depth cooperation in insurance business, data platform development and sharing, value-added services for maternal and child health, joint marketing and brand promotion activities.
Mr. Gao Feng (left), CEO and president of Little Star Brand Group, and China Life Insurance Co. LTD
Group business leader Mr. Jia Guangtao (right) attended the signing ceremony
Customized insurance services for mothers and infants have been comprehensively upgraded
In terms of insurance business cooperation, this cooperation not only retains traditional insurance services, but also introduces the concept of customization and Internet. China Life will design personalized insurance plans for Xiaoxingzhen's specific target groups, products and customers to provide comprehensive insurance support for Xiaoxingzhen's marketing strategy. In addition, in the future, Xiaoxingchen can fully recommend a full set of maternal and infant insurance services to consumers through offline stores, online official website, APP and other channels.
New breakthroughs in cross-border cooperation in data platform development
In the development of data platform, two industry leaders in their respective fields made a new crossover breakthrough. After the signing of the agreement, XiaoxingStars and China Life Insurance will jointly develop the maternal and child big data platform to track customer demand for maternal and child products, children's fashion and education products, obtain customer demand and behavioral preference data and share the research results of the data survey and customer insight, so as to customize and launch multiple insurance products. To provide consumers with a full range of security and family financial services.
We launched strong cooperation on value-added services for mothers and children
Relying on China Life's strong resources of medical and health institutions, consumers of Xiaoxingchen will be able to enjoy a variety of value-added health services, including experience medical consultation, appointment registration, health information, physical examination services, diagnosis and treatment services, emergency priority services, etc.
Joint marketing opens a new business model for the maternal and child industry
Joint marketing and brand promotion activities are also an important part of the strategic cooperation between Little Stars and China Life. Both parties agree to conduct joint marketing and brand promotion activities for specific cooperation projects, and jointly organize children's public welfare activities and other activities of value to the brand extension of both parties, which can be regarded as a win-win situation.
The release of the "two-child" policy marks the advent of a new trend in the maternal and child market. The strategic cooperation with China Life Insurance is a positive exploration of the one-stop middle-class family product and service platform of Little Stars. By trying to change the growth way of Chinese children through diversified means, we jointly open a new era of customized maternal and child products and services.
As Mr. Gao Feng, CEO and President of Little Star Brand Group said, the essence of Little Star is a platform, but also a brand operation mode. In this platform, there are YEEHOO Ying's, which has adhered to the first-class standard of Standard A and advocated non-fluorescent products for 20 years, Peekaboo, which values children's innate curiosity and pays attention to children's education, and I PINCO PALLINO, the children's fashion hall brand from Italy. These well-known domestic and foreign brands form the most basic product and service layer of Little Star, and they are also the basis for the platform of Little Star to carry out brand cooperation with other countries and realize the extension and expansion of products and services, so as to form an all-round and high-quality "aircraft carrier" serving parenting families.
Little Star Brand Group galaxy map
(Little Star brand galaxy Map)
