Recently, the fourth episode of Hunan Satellite TV's large-scale interactive music variety show "I Want to Sing with You" arrived as promised. Yang Yuying, Gu Juji and other people presented a singing and singing party for the audience. It became the program with the highest share of the national network that night with a national audience rating of 1.15, and won the fourth consecutive audience rating at the same time. As the dark horse of entertainment marketing in 2016, domestic cosmetics brand Gao Zi and its star product - Gao Zi Da Baishui, as the official designated partner, also made a splash on the stage of I Want to Sing with You. Industry said, high posture big white water is high posture 2016's main new products, from the fourth season "I am a singer" to "I want to sing with you", high posture big white water with entertainment marketing, brush screen weekend file.
Star element charm harvest four crown
The interactive way of national carnival, the star element side by side chorus dream stage, song after song familiar, let "I want to sing with you" this new program to get more and more audience love. In the fourth episode, the familiar love songs show different vitality under the joint interpretation of the guest singers and the singing talent. In particular, Yang Yuying's "Heart Rain" became the collective memory of the audience that night. The moving stories touched every audience in front of the TV through the music. It is reported that the current program with the national network audience rating of 1.15, share of 7.36%, is the highest share of the national network market that night, 1.7 times higher than the second ranked channel share.
In fact, "I Wanna Sing With You" has been a ratings champ ever since it aired. On the night of its premiere, it won the first place in the same segment with 1.14% audience rating and 7.94 viewing share of the national network. The national network share of the second program was 8.52%, 1.6 times that of Channel 2 at the same time. The audience rating of the third program on the national network was 1.35, with a share of 8.92, which was far higher than other variety shows after Saturday night... According to the industry, as a music program combining elements of stars and elements, I Want to Sing with You follows the ordinary elements of Hunan Satellite TV's Challenge Microphone and Sky Voice One Team, while adding the competition mode of "I am a Singer", which not only satisfies the realistic demands of ordinary people singing, but also alleviates the audience's aesthetic fatigue of saturated celebrity reality shows. Hunan Satellite TV is a bold innovation of a beneficial attempt. After the broadcast of the program, many Weibo microblog accounts actively posted comments, "in QQ group, circle of friends, post bar, Weibo and other channels to win the consistent praise and reputation, Hunan Satellite TV this time to a big surprise."
High posture big white water "sing" non-stop
As the official partner of I Wanna Sing With You, Gao Zi and its star product, Gao Zi Big White Water, also get a lot of attention on the show. It is understood that from the fourth season "I am a singer" to "I want to sing with you", Gao Zi Da Baishui has stolen the limelight in the domestic whitening market.
As the designated product of "I am a Singer 4", the product concept of "opaque, opaque and transparent" advocated by Gao Zi Da Baishui has been actively embraced by the people in various ways. During the broadcast of the program, in a variety of interesting ways to interact with the singer and fans: innovative high posture big white water doll drawing, dressing room everywhere high posture big white water; Cross-platform "Platinum Album" 60 million votes interactive; Interesting wechat O2O game for the singer refueling; Real-time microblog live broadcast and popular singing king contest; Baidu post bar top hot post, portal site strong exposure...... This series of integrated communication, let high posture big white water sucking full of popularity and attention. Statistics show that Gao Zi has successfully leveraged nearly 300 million people online and offline through multi-dimensional integrated marketing of "I Am a Singer" in this season.
Also as the official designated partner, Gao Zi Da Baishui made a high-profile debut of "I want to Sing with You", and also carried out a lot of online and offline marketing measures, again attracting attention as the winner of entertainment marketing. In this regard, the relevant person in charge of Gaozi said, "2016 is the 30th anniversary of Gaozi brand, and also an important stage for Gaozi to complete the transformation of brand fashion. The first quarter of Gaozi has achieved success in brand strategy, and then there will be more comprehensive strategic planning and deployment of Gaozi and star products - Gaozi Big white water."
