2016 is a big year for sports. Since the end of the second quarter, the European Championship and the Olympic Games have come one after another. Traditionally, sports fans and fans are all looking forward to a hot atmosphere and dynamic "summer of sports", especially when it is accompanied by meeting friends, drinking and sex. More let weekdays suffer from two frontline work, life of dull office workers yearning. However, under the pressure of life, especially the "tension" and "boredom" brought by gradually slowing income growth and rapidly rising living costs to the working class, this year's sports year has been in a different "weird atmosphere" from the very beginning.
On the one hand, the "lipstick effect" has been highlighted. The average wage growth in the first half of this year, especially that of the so-called "blue collar" class, is equal to the GDP growth rate, which makes the overall consumption momentum weak. In addition, the macro economy is still in a downward range, sports seems to become an important way for people to obtain "satisfaction" at low cost. According to statistics, the ratings of this year's European Cup is far more than the last, which is a group match Turkey against Croatia beat the NBA finals also attracted attention to become the CCTV sports channel ratings champion. Its spillover effect is also fully reflected in the transformation and upgrading of "Made in China" and "Chinese brand" on the greater emphasis on the European Cup, Hisense has become a big "dark horse" of the European Cup, its hundreds of millions of investment advertising frequently appear, become the eyes of the Chinese people who galloped in the European field of famous players other than another "star"; On the other hand, brands, consumer markets, local life services and major events, including sports events, are more closely integrated, making the "wind and wind" in the society become highly commercialized themes, and it is also an important opportunity for manufacturers to open the wallets of wage earners. This increasingly intensive commercial offensive is convenient for consumers and invigorates the consumer market. It also greatly increases the financial pressure of wage earners who are in the period of high frequency consumption. According to urban newspapers in many places, in cities and towns across China, there is no shortage of "family tragedies" involving high-density parties, "dinner parties" that fail to make it to the second half of the year, and bank accounts that are cut in half.
As a representative of high-quality debt investment and financing that began to rise last year, Miaoqian is also the first professional third-party Internet debt trading platform in China, which is gradually recognized and trusted by the salaried people with safe and stable financial needs. It is in line with the development of the current macroeconomic situation, the growth of micro family and personal wealth, the European Cup, the opening of the second child and other hot topics. On Father's Day and the start of the European Football Championship, Qian Miao Miao and Chai Duo Duo launched a series of inspirational comics on financial management, which became popular among netizens on Weibo and other social media. As the first episode of a series of comics, "European Cup, I Am Leaving" starts from the perspective of daily financial management, especially wealth view, of two recent fathers Qian Miao Miao and Chai Duo Duo, and depicts the distinct influences on the lives of the representative urban wage earners due to their different financial management concepts and ways.
Qian Miaomiao is a standard Internet company code farmer who attaches importance to independent thinking and financial management. In the environment where the concept of "you don't manage your finances, you don't care about your finances" is deeply rooted in the people's mind, he adopts the typical 3-2-3-2 financial asset structure suitable for urban wage earners, that is, 30% of the family income is spent on daily consumption. The remaining 70% is divided roughly between 3 and 7 between conservative deposits and relatively risky investments, and the "70%" is divided roughly between safe and stable income assets and high-risk assets. Among the safe and stable income assets, Qian Miaomiao, who likes to make investment decisions through independent thinking and research comparison, chooses the high-quality debt investment and financing represented by the second money, which is superior to the key indicators such as the bad debt rate and investment return rate of P2P loans and even bank financing, and the high transparency of multi-dimensional verifiable assets and capital flow. And Miaoqian and its predecessor accumulated since the launch of the operation has maintained zero bad debts and zero overdue results created a good reputation. Chai Duo, on the other hand, is a typical example of another kind of young people who are drunk today. Although he is able to "chew on the old in time" and have some financial resources, he either does not manage money or blindly "gamble" or "buy lottery tickets". Finally, one of them walks from the TV to the audience, while the other can only "throw down his shirt" and leave. The European Cup, let me go. The simple dialect meme shows the huge difference brought by two financial management concepts to life, especially their future trend.
As the pioneer of domestic "Internet + financial leasing" and the extension of high-quality enterprise direct debt online transaction mode, Miaoqian has continuously strengthened its ability to provide safe financial services for individual investors and relevant product innovation. We always keep in mind to popularize the relevant knowledge and experience of high-quality creditor's rights investment, which originally had a high threshold, to domestic ordinary investors through various means. In the recently concluded annual Mianqian users, or "rich men", conducted field visits and high-level communication activities at the headquarters of Mianqian, including the founder and CEO of Mianqian, senior executives of Mianqian risk control and other important departments, and representatives of financial leasing companies and other financing parties, had in-depth and detailed communication with investors from all over the country. Through such exchanges, investors not only deepen their understanding of instant money, but also strengthen their confidence in increasing investment in the field of high-quality debt assets, so as to truly realize the optimal financial asset structure in line with the characteristics of today's economic and social development and individual family financial needs like the protagonist Qian Miaomiao. In addition to using users' field visits and various forms of content communication to keep close to users and cultivate a benign financial market, Miaoqian will also launch a series of colorful online and offline activities as the annual 88 National Financial Festival is approaching, contributing to the rapid development and continuous purification and improvement of China's Internet financial market.
