[May 18, 2016] Shanghai Yisotry Network Information Technology Co., LTD. (Stock abbreviation: Yisotry Stock code: 430309, Liketry Group (hereinafter referred to as "LikeTry Group") held a press conference in Shanghai today. Its new upgraded brand -- "Have you tried" was officially launched, which also announced that the company officially opened a new trial marketing ecological layout. At the conference site, the company's senior management, investors, shareholders and strategic brand customers of the global 500 companies gathered together to witness this grand moment. The senior management of the company fully displayed the ecological layout of trial experience marketing to the guests. At the same time, they also shared the brand proposition, positioning and annual plan of the new upgraded brand "Have you tried", and showed the grand blueprint of the company in the field of trial experience marketing for the guests present.
Photo: Easotry officially launches new brand - "Have you Tried"
Try, throughout a person's life, accompany each critical moment of life. And trial, also accompanied by people's demand arises at the historic moment, gradually developed into an industry. From the initial single offline channel manual distribution (1.0 era), to the Internet era of online + offline three-dimensional distribution (2.0 era), has been following the needs of people forward progress. Now, with the arrival of the Internet + era represented by big data, it is possible to conduct in-depth interaction with consumers on a trial basis. The Liketry Group, which has been committed to the "trial" field for a long time, will better improve our products through the experience accumulated in the trial 1.0 and 2.0 era, and provide consumers and brands with trial experience and marketing solutions beyond the past. The trial experience marketing ecological layout launched by Liketry Group also officially announced that the trial industry has entered the 3.0 era.
Photo: Mr. Zhang Yuan, founder and controlling shareholder of the company, delivers a keynote speech at the scene
Trial is not only a simple distribution of goods, but also a kind of interaction between the brand and people based on big data application support, in-depth mining and understanding of consumer needs, which also realizes the brand's appeal of accurate positioning of target groups. Mr. Zhang Yuan, the founder and controlling shareholder of the company, said on the site that the new trial marketing ecological layout is people-oriented, relying on the ecological vertical integration of [content + channel + platform], to achieve a seamless connection between trial products and experience, content resources and channel platform, encouraging to try before buying, connecting people and experience.
Photo: Ms. Yu Jia, Chief Marketing Officer, shared the brand's future plan with investment guests, strategic brand customers and media guests
The new debut of "Do you try", as Liketry Group's "Liketry network" upgrade brand, will become the company's trial experience marketing layout of the main brand carrier. "Have You Tried" will be divided into four parts: beauty, life, sports and the future, and cover product trial and consumption experience to build the core competitiveness of the brand. At the same time, in the Internet + and all-media era where content is king, "trial" is not only a commodity. We extend "trial" into content and media, and expose it in all media channels of the company, including the wired end of PC, the wireless end of mobile phone and the offline multi-point distribution prototype, so as to realize the deep interaction between the brand and consumers and the full range of online and offline exposure of platform products. In the end, it will be a win-win-win situation for 'Do you try', consumers and brands. Ms. Yu Jia, Chief marketing officer of the company, revealed in an interview that the brand will continue to launch various forms of consumer activities to spread and cultivate the "try" market, encourage consumers to try before buying, rational consumption, and make "try before buying" a way of life.
Photo: Photo of the press conference site
For more information about Liketry Group, you can visit www.liketry.com or follow LIKETRY on wechat.
