On June 8, the plan of "National Fitness Demonstration City and National Sports Industry Base in Western China" jointly built by Chongqing Wansheng Economic and Technological Development Zone and Ogilvy Health surfaced, marking the official setting sail of the aircraft carrier "Chongqing Leisure Preferred Place" intended by Chongqing government, which is also the practical starting point of Ogilvy Health's ambition to build "Western scientific sports ecosystem".
New life in Pakistan: Wansheng reinvigorates existing resources with policy resources
Chongqing Wansheng has unique natural resources and is an excellent tourist city in China. Wansheng is the seat of the State of Pakistan in history, located in the south of Chongqing, the border of Chongqing and Guizhou, bordering Nanchuan District, Qijiang County and Tongzi County of Guizhou Province, 89 kilometers away from the main city of Chongqing, has "Bayu 12 scenery", "China's oldest stone forest" and other reputation of Longlin Stone Sea scenic spot, as well as the famous Mountain Valley scenic spot, Jiuguqing Forest Park, etc. It is called the bright pearl on the "Three Gorges outside the World Tour line". Wansheng is a coal-to-electricity power base in Chongqing, but with the promotion of green GDP, the government is more likely to use the capacity to drive economic transformation without polluting the city and natural environment.
All cities with excellent natural environment plan to develop leisure tourism and old-age care real estate. However, how to attract the middle class people from surrounding cities to the local area and even to the whole country is an important issue for every government with excellent natural resources to think about.
Wansheng has its own answer: make the existing natural resources active through sports, and make Chongqing the "first choice for leisure".
Wansheng itself is a very sporty city, known as the "hometown of Badminton in China", Wansheng has cultivated a large number of badminton talents. Through the introduction of Ogilvy Health, the company has formed a comprehensive plan to combine tourism and sports and promote the comprehensive upgrading of the city into a "sports city".
Chongqing Wansheng government leaders and Ogilvy Health Company, after more than 2 months of investigation, demonstration, formed a set of practical program. On June 8th the two sides signed a detailed operational plan for the "Sports City", marking the intellectual achievement of both sides, which has fallen from the "air" to the "field".
Combination of points and lines: Build a variety of sports and leisure base in Wansheng
Xu Junhua, CEO of Ogilvy Health, revealed that based on Chongqing Wansheng's natural resources, Ogilvy Health will put forward a "211" plan, namely, the construction of 11 bases with two zones, according to the government's plan. On the west side of the main urban area of Wansheng, there are several important towns from north to south, such as Jinqiao Town, Nantong Town, Youth Town and Guanba Town. It is planned to be built into China Wansheng Water Sports Base, China Wansheng International Walking Conference, Qingshan Lake Fitness Base around the Lake, Jiuguaoqing Forest Park Extension Training base and youth outdoor quality education base. The construction of this side will build an outdoor, fitness, leisure and entertainment base from north to south, and promote the transformation of coal-power miner towns into outdoor leisure, entertainment and tourism towns, thus driving the economic transformation.
On the east side of the main urban area of Wansheng, there are mainly three towns, namely Junlin Town, Shilin Town and Heishan Town, which focus on building badminton sports base, outdoor cross-country (marathon) base, national orienteering base, youth sunshine sports base, leisure and health resort base, sports culture and health town. Wansheng has built badminton sports base and national orienteering sports base, which play an important role in driving urban economy and sports and leisure life of urban residents. The six bases in the east will form a sports, leisure and health cluster. In the famous Black Valley scenic spot, there has been a lot of health care, elderly care infrastructure construction, including the construction of a 7km long plastic track, not only for cycling, but also suitable for brisk walking and running.
Chongqing Wansheng, as the benchmark of Ogilvy & Mather Health & Radiation in Southwest region, will set up a subsidiary in Chongqing Wansheng to fully operate the business related to sports industry projects such as outdoor fitness assessment, sports and travel integration. The public has reached a consensus on sports, but the concept that only "scientific sports" can ensure health is not popular among the people. As a result, the popular healthy sports habit of passing the "health and physical fitness" test and developing personal "exercise prescription" has not yet been developed in Europe and the United States. Therefore, Ogilvy Health, as the leading listed company in the field of science and fitness in China, Must undertake the market education function. Therefore, Ogilvy Health, as a data platform operating company, still needs to create a model project of "science movement" in the Southwest.
Every grand plan has a starting point -- Ogilvy Health will take the lead in launching 3 health stations in Black Valley Scenic spot and Longlin Shihai Scenic Spot. The health stations, which will be equipped with Ogilvy Health fitness devices, will provide free tests of muscle strength, balance, flexibility, reaction time, longitudinal jump and BMI. The health stations will be put into operation by the end of July.
Integrate industry resources: make Wansheng a national sports tourism leisure destination
The "Sports City" created by Wansheng has upgraded the function of Wansheng as a tourist destination with excellent natural resources and will become a sports tourism destination. Through its own industry experience, Ogilvy Health will gather relevant resources for Wansheng, build a sports tourism culture festival in Wansheng, cooperate to hold brand events such as Wansheng Half Marathon, directional mountaineering competition, Thousand people Fitness walking Conference, thousand people RV camping Festival, Hongmiao Cultural Festival, characteristic food music festival and other tourism cultural projects. Youth physical health training camp, weight loss training camp, enterprise staff development camp and other related events to enhance the charm of Wansheng as a sports tourism destination.
Through the combination of physical education, Ogilvy Health will advocate the idea of exercise to change the brain, and promote the physical standards of more than 20,000 primary school students in Wansheng. Through the combination of physical medicine, advocate the idea of "exercise is good medicine", change the management system of urban residents with chronic diseases, reduce the number of people with three high and one serious; Through the combination of body and enterprise, we can ensure that everyone has his own "exercise prescription" in the health management of employees in urban enterprises. Through the combination of physical care (pension), to ensure that the elderly leisure people can get sports rehabilitation treatment. The above plan makes the implementation path of "Sports City" in Wansheng Economic development zone more three-dimensional and practical.
By integrating natural resources and providing policy support to Ogilvy Health and other companies, Wansheng Economic Development District government has revitalized its own resources. Ogilvy Health and other companies, by providing advice, participating in operation, and integrating resources from other industries, won the national reputation of Wan Sheng, and finally helped the government to form more increment, in which the enterprise benefited. We will truly ensure that the government, businesses and the people all win.
