Since the launch of the Korean TV series Descendants of the Sun, Song Joong-ki, known as the "national husband", has not only grabbed the headlines in the entertainment edition, but also hit the hot topics on Weibo. He has become the best Korean celebrity in Asian countries such as South Korea, China and Japan, and has been chosen as the spokesperson of the Korea Dota Duty-Free shop, which will open in Dongdaemun on May 18.
According to Dota Duty Free, we chose Song Joong Ki as the spokesperson not only because of his popularity and good appearance, but also because his unique charm in Descendants of the Sun fits the style of Dota Duty Free, which will open in Dongdaemun soon. The industry said that the endorsement of Song Joong-ki had a direct or indirect impact on the increase of visitors to Dongdaemun.
Dongdaemun is the most popular tourist destination in Seoul known for its low prices for shopping and food, according to a survey. It attracts around seven million visitors from around the world each year, with Chinese tourists accounting for more than 50 percent. And in China with the Descendants of the Sun hot, Song Zhongji is also deeply loved by the Chinese people, a lot of women are affectionately called Song Zhongji "husband", it can be seen that Song Zhongji's popularity is how high. Therefore, the choice of Song Joong Ki as the spokesperson of Duta Duty-Free Shop, with "star effect" to promote consumption, will bring unimaginable publicity effect for Dongdaemun and Duta Duty-free Shop, and will bring immeasurable chain reaction for K-fashion, k-pop, K-culture and other "K brand". In the face of today's "fan economic era", the power of "star effect" is not exaggerated at all, just like the popularity of the Korean drama "My Love from the Star" in 2013, because of the drama Qian Songyi love to eat fried chicken and beer when the first snow, triggering huge economic effect, South Korea fried chicken and beer instant upsurge in all over the country.
Regarding the endorsement of Duta Duty Free, Song Joong Ki said, "I am very happy to be the spokesperson of Duta Duty Free. I will try my best to introduce and promote Duta Duty Free and K brand." As the faithful "wags" of Song Joong-ki all know, Song Joong-ki is the "outstanding student" figure in the entertainment circle of South Korea who is worthy of having the face, the body and the mind. His grades from primary school to high school have been among the top ten. Later, he was admitted to the department of Economics and Management, the ace major of the prestigious Sungkyunkwan University with 380 points (total 400) in the national college entrance examination. It is called the "college grass". There is no doubt that, as a "male god" who coexists with his appearance and inner qualities, every word of Song Zhongji is extremely reliable. Naturally, what he endorses and recommends will be trusted by people, thus promoting the consumption of products.
In order to better satisfy people's love for Song Joong Ki and Descendants of the Sun, Duta Duty Free has launched the Descendants of the Sun Pavilion for the first time in its store through strategic cooperation with the production company of Descendants of the Sun, which is popular not only in China but also abroad. Visitors can take photos of the dating place of Yoo Si-jin and Kang Mi-smoke, the room of Kang Mi-smoke, Uruk Church and MEDICUBE in the Descendants of the Sun, as well as a variety of related products for purchase. Leave special memories of your trip to Korea.
According to Dota Duty Free, it hopes to attract more Chinese tourists through differentiated marketing of Descendants of the Sun special hall and sales of Korean cultural products.
In addition, to celebrate the opening of Duta Duty Free Store on May 18, there will be a wechat following activity at Duta Square through May 15. You can get a free face mask with a market price of 4,000 won (22.8 yuan) by checking each other's wechat account at Duta Duty-Free Shop. If you are planning to travel to Korea, you can check the details of the event by following Duta Duty-Free Shop.
In short, Duta Duty Free Shop will bring you unexpected surprises, continue to pay attention to Duta Duty Free shop, will be in the follow-up endorsement related publicity, enjoy the release of Song Joong Ki's "image" charm for duty free shop and Dongdaemun to bring greater economic effect, together to look forward to Song Joong Ki for Duta Duty Free Shop endorsement and a series of publicity activities.
